Driving business growth and digital experience transformations through Content Strategy, Information Architecture, and Business Consulting. Leveraging website analytics, sales data, and user research to provide data-backed recommendations that ladder up to measurable KPIs.

Supporting organizations with Content Strategy. Services include content analysis, information architecture, taxonomy development, workshop leading, user research, SEO strategy, and OOUX.

I worked with Fortune 500 clients to ensure their digital presence delivers the right content, to the right people, at the right time. This included Content Strategy, governance, onpage SEO, information architecture, localization, technical SEO, and strategic consulting.My experience encompasses content destined for a variety of platforms including Intranets, CMSs, websites, apps, DAMs, PIMs, and a variety of channels (email, social media, etc.). My methodology is to use a combination of research, analysis to develop strategy from which alignment can be fostered to ensure successful implementation. Adept at completing content audits, content governance plans, user research, metadata strategy, information architecture, and other strategic content deliverables. I've assisted in acquiring $55M in new business due to proof of work and participation in sales. Given my experience in leadership, I also facilitate work for colleagues at EPAM - including mentorship, roadblock removal, and training.

For enterprise clients to local businesses, I created strategies that drove business growth and met consumer needs. My work included producing content strategies, SEO strategies, and overseeing content creation that supported a variety of client verticals and purposes. Testing, optimization, and ROI measurement were integral to each project including card sorting, A/B testing, revenue measurement, and monthly SEO/Paid Media performance reporting.I also led a team of Account Managers to ensure their plans and activities were aligned with the "big picture" and deliver on the KPIs that mattered most.Notable projects included:- Identifying the issue and creating a content strategy to recover nearly $2million lost revenue due to a change in Google rankings resulting from content changes.- Building brand awareness and directing content operations for a pet vertical startup that led to a successful acquisition within two years time.- Developing a content strategy to improve conversions and ensure continued desired SEO rankings during a website migration.

I developed and implemented SEO and content strategies that delivered results aligned with client business goals.Notable projects included:- Developing the Content Strategy for the website for a hospital and healthcare service provider with over 200 locations. This data-driven strategy was created to facilitate brand-wide strategy as well as empowering local hospitals to localize their websites, drive business to previously under-utilized services and deliver on recruitment goals. Ongoing content optimization was also conducted post-launch. For the migration, educated content creators and marketers on setup and utilization of Drupal.- Creating strategies for content on a monthly basis for an assisted living provider with over 300 locations in North America. This included omnichannel content strategies to support revenue targets, information architecture, and technical SEO. Educated content creators on Sitecore, including personalization and content entry for best SEO performance.- Led the Social Media strategy of assigned clients including Facebook, Instagram, and Pinterest, including organic and paid advertising.- Delivered omnichannel strategies for several accounts that integrated efforts among website development, design, branding, SEO, Social Media, Email, ,and Public Relations.

Directed all aspects of digital presence for 60+ client accounts ensuring a continuous positive ROI from our strategies through omni-channel marketing initiatives.My work included:- Managing over $10MM in lead generation per quarter for assigned accounts.- Reviewing each client's monthly report with the account manager to determine what was working, what needed improvement, and assist in defining the strategy that would deliver results.- Managing website migrations for numerous clients including complete visual redesign and content revisions.- Developing dashboards to report on performance of digital campaigns including SEO, content marketing, A/B testing, link building, and Social Media.- Creating and redefining internal processes for clients, such as client acquisition process, new site build-out, task entering and client relations.- Assisting wherever needed to ensure up-skill staff in SEO, SEM, Google + Local, Social Media, Content Strategy, Content Marketing, Email Marketing and Lead Generation.

I directed public opinion and consumer research to distill information into marketing strategy for products, political campaigns, non-profit and governmental organizations. My experienced encompassed everything from a local mayoral race, to the Sierra Club, a presidential campaign and the Inter-American Development Bank. Some of my hallmark projects include:• Coordinated overall campaign design, online media strategy and grassroots outreach for The Children’s Trust Campaign of 2008. Coordinated 10+ volunteer events and prepared materials for presentation at meetings.• National Hispanic media strategist for a presidential campaign; develop Hispanic campaign strategies, writing of commercial story boards and testing commercials in focus groups.• Coordinate all logistics and volunteer actions of the press announcement for local Mayor and non profits throughout the state of Florida and nationwide.

Assisted professor in preparing his classes, including substituting and homework assessmentFacilitated research, as in collecting speech samples and drafting reports for publication

Worked for two organizations through projects focused on empowering women and children in impoverished areas of Thailand.- One project was focused on creating an outline for a micro-lending program for women of need in Bangkok, Thailand. The micro-lending program was implemented and several women participated, getting them access to funds to build their businesses.- The other project was developing teacher training seminars to teach English to middle school children in Ban Nam Khem.- Lastly, in both programs I taught English as a Second Language (ESL) for both programs and developed standardized tests for measuring performance and rewarding academic achievement.

I managed the website for a clothing boutique which averaged $10,000 monthly sales.Designed email marketing campaigns using Constant Contact for promotions, holiday specials and customer rewards.Photographed clothing for display on website and editing using Adobe Photoshop.