Nicole Coffey Email & Phone Number

Nashville, TN

• Develop effective and efficient cross-channel communications strategy to increase client retention and new client volume for all divisions. Direct all public relations activities for both the center and the physician..
• Led transformation of previously archaic website into a dynamic website improving communication flow and adding an effective practice tool.
• Implemented SEO, pay-per-click, site usability, social media, and online advertising strategy.
• Spearheaded a branding refresh improving brand recognition and increasing new patient volume.
• Improved marketing strategy for dermatologic meetings both internationally and locally, increasing delegate attendance year over year.

Manage Communication Review Process (CRP), ensuring all communications for members, physicians, and pharmacists are reviewed and approved from each business unit of the organization, while meeting government healthcare regulations.

• Manage corporate marketing and communications functions, overseeing a $3M budget, creative team, creative agencies, and print/fulfillment vendors. Direct brand management, corporate positioning, advertising, sales.
• Identified as the brand manager in an organization unaccustomed to brand discipline. Managed re-branding effort of a three-division consolidation, identifying a 75% reduction in necessary collateral. Increased market.
• Developed and implemented product/service brands, enabling sales force to market valuable service suites to clients versus segmented brands.
• Served as Accredo brand SME to parent company for co-branded collaterals.
• Converted flagship consumer publication to an online format improving communication flow, reducing cost by over 50%, and adding an effective sales tool for field reps.
• Served on the Communications Review Process management team, ensuring all external communications were reviewed and approved from each business unit of the organization, while meeting government healthcare regulations.

• Implemented visual communication solutions from concept to prototype to final installations — working with a large remote staff of account executives, copy writers, and art directors to put together complete product.
• Developed campaigns for KitchenAid®, Kenmore®, Whirlpool®, Eureka®, among others.