20+ years of experience building digital products. I’m passionate about looking at real problems, from real people and build something that will help them to achieve their goals.I love my work and my main focus is understand the business and their users. Prototyping and test ideas, building up a successful and delightful product. Always with a lean and growth mindset workflow, bringing up what needs to be fixed or improved to get more conversions through data-driven research.Areas of expertise: - Visual & Interaction Design (UX/UI) Wireframing, Prototyping, User/Screen flows, Sitemaps, Design System/Style guide (Desktop, Responsive, Mobile), Accessibility and Usability best practices- Data analytics metrics & user behavior data analysis - Growth, Data-driven strategies- Basic Front-end Design- UX Research - Information Architecture, Usability tests, User interviews, Benchmark, Feature Matrix, Quantitative research- Agile & Lean UX methodologies- Team management- Product ManagementTools: Figma, Sketch, Illustrator, XD, Axure, Balsamiq, Protopie, Abstract, Marvel, Zeplin, Invision, Miro, Jira, FigJamAreas of knowledge: Private equity, Fintech, Travel, E-commerce, E-learning, Real State, Retail, Media (Online video platform), Content Marketing, Computer Software