Nicole D. Barnes Email & Phone Number

Austin, Tx, Us

- Manage operations in fast-paced environments, mitigate challenges and ensure all stakeholders are aware of any disruption to planned services - Lead training sessions for volunteers and new employees

- Coordinated project management and product development initiatives between multiple teams, meeting deadlines and ensuring all stakeholder needs were met- Beta tested new software releases and worked with product teams to solve bugs, optimize UX and implement process change plans for the team using new software- Analyzed data to identify preference trends for enterprise-scale catering operations- Managed our largest enterprise clients’ (500+ employees) service programs, managed meetings with clients, resolved conflicts and managed vendors to exceed expectations- Mentored and trained new hires, built training modules, cross trained other departments on our teams’ operations and objectives- Co-founded the sustainability committee to drive eco-friendly practices across office catering; participated in DEI committee to foster a more inclusive workspace

- Developed strategic corporate meal programs tailored to diverse dietary needs and preferences- Coordinated enterprise-level catering while managing budget and variety across hundreds of clients and catering partners- Analyzed meal and rating data to identify key trends and create actionable plans for optimization-

- Managed end-to-end production of digital food and nutrition education assets from planning, coordinating with videographers, filming, editing and distribution- Facilitated focus groups and data aggregation for food research and development projects, prioritized feedback for future product development in the food lab

The University Of Texas At Austin

- Initiated an email marketing program that reached more than 100K subscribers- Coordinated, planned and executed events with targeted marketing, driving attendance and engagement with unique campaigns- Built a social media presence, managed Facebook Ads and optimization- Coordinated with internal and external stakeholders to meet deadlines and goals while managing simultaneous projects: event planning and campaign management

Austin, Tx

+ Executed all marketing initiatives, research, campaigns, digital strategy and content management: + Completed 2 full scale website redesigns and launches: project management, copywriting and direction to optimize inbound lead strategy+ Planned, wrote and executed email marketing campaigns, improved email open and click-through rates by A/B testing and copy optimization+ Developed partner training materials+ Coordinated analyst briefings and press relations to build momentum around company announcements+ Wrote and maintained all product documents+ Executed a strategic trade show and event strategy for a growing brand, brining in an average of 100+ qualified leads per event and tracking ROI through deal closes

Austin, Tx

+ Developed persuasive marketing and strategy for an emerging high-technology product and: + Planned and deployed brand social media profiles, building follower bases from zero, engaging with a variety of audiences and generating leads with relevant-industry content + Developed, wrote and edited marketing collateral: brochures, data sheets, technical white papers, success stories, solution briefs and other corporate documents+ Wrote, edited and optimized website content with specific attention SEO + Executed a strategic trade show and event strategy for a growing brand, brining in an average of 100+ qualified leads per event and tracking ROI through deal closes

United States

Clients Include: + B2B Advertising Agencies+ B2B Technology+ B2C Hospitality and Entertainment+ B2C Retail/eCommerce

• Managed social media sites, increasing followers and engagement • Initiated a monthly eNewsletter and executed email campaigns, increasing subscriber base by 70% in 2 months• Wrote industry articles featured in publications: Website Magazine, Retail TouchPoints, MediaPost and Mobile Marketer• Blog content strategy, writing and publishing new posts biweekly• Launched and delivered monthly metrics reports to measure: website traffic and visitor behavior, content digestion, keyword analysis, social reach and influence, email campaign successand ROI analysis of events and other marketing initiatives

Bachelor Of Science - Bs, Nutrition Sciences

B.S./B.A., Advertising, Theatre And Dance

Activities and Societies: University Scholar, Texas Advertising Group, Roundabout Players

Physical Theatre