• Strategized and project-managed multi-channel marketing campaigns through the development of landing pages, social media, video marketing, email marketing, and trainings with Sales Reps• Cultivated and established strong distributor relationships and introduced localized marketing programs for strategic distributors to grow regional brand awareness and drive new product adoption. • Developed and managed annual marketing strategies and analysis of digital and traditional marketing tactics with a multi-million dollar annual marketing budget

• Spearheaded marketing strategies, campaigns, and product messaging geared towards growing with the Arlon brand. Led company through a successful website redesign in four regions (North America, Latin America, Asia, and Europe); responsibilities included creating and executing the Company’s first SEO strategy.• Collaborated with Technical Sales to plan and develop videos to align with content strategy; sample responsibilities included managing a full-suite of marketing campaigns geared towards catalogs, email blasts, collateral, and website content; continued to lead the execution of international events including tradeshows, company meetings/events, trainings, and roadshows.

• Built and executed upon a calendar of tradeshows and managed contributions from cross-functional departments, global teams, and third-party agencies throughout Europe, Asia, Latin America, and North America• Managed and coordinated all responsibilities associated with events aimed at thought leadership and brand awareness, specific tasks included event budgets, third-party vendor management, on-site logistics, material shipping, travel, product demonstrations, and event staffing

• Focused on a rebranding initiative for Arlon. Responsibilities included leveraging Adobe InDesign to generate and iterate product collateral• Additionally, was tasked with providing leverage to sales and marketing teams; tasks included fulfillment of marketing collateral (via Salesforce), managing external communication with c-suite executives