Nicole Diggins Locher Email & Phone Number

College admissions consultant for students with learning differences; advising and coaching students through the college application process; guiding students on finding their best fit college to meet learning needs and academic goals.

Strategic College Coaching & Academic Planning: Coach high school students with dyslexia, ADHD/Executive Functioning weaknesses through the college application process; elevate students' strengths and passions; identify learning needs and academic goals to match with best fit colleges; advise on course selection and summer programs to develop strengths and interests.

Lexington, Ma

Founded and co-lead support group & advocacy for parents of children with dyslexia. Lead programs & campaigns to raise awareness of dyslexia and support parents, students and educators. Effectively collaborate with public school administration and advocate for science-based dyslexia screening, structured literacy curriculum and interventions. Facilitate group discussions and meetings with parents, expert guest speakers, panel discussions, movie screenings and peer mentoring program. Manage and… Show more Founded and co-lead support group & advocacy for parents of children with dyslexia. Lead programs & campaigns to raise awareness of dyslexia and support parents, students and educators. Effectively collaborate with public school administration and advocate for science-based dyslexia screening, structured literacy curriculum and interventions. Facilitate group discussions and meetings with parents, expert guest speakers, panel discussions, movie screenings and peer mentoring program. Manage and design social media campaigns @lexdyslexia, website, and ENewsletters to inform, raise awareness and inspire, including content, videos and photos. Design, implement and analyze research surveys to understand how learning disabilities impact school experiences and behavioral challenges, resulting in improved school policies and student outcomes. Collaborate with LexSEPAC/SEPTA and ADHD Parents Support Group. Show less

Managed marketing and PR for an immuno-therapeutic biotechnology start-up company. Lead creative strategy, content marketing, digital marketing and branding; story building and PR; video production and content, website, web analytics and SEO; investor research and outreach.

Led Win Loss Analysis Study for Sales and Marketing to gain insight into sales and decision behavior within the data integration software market.

Greystones, Ireland & Lexington, Ma

Web Boutique Marketing & Product Design: Developed and designed new product line of vintage baby accessories and bedding, including brand identity, positioning and marketing story.Content Marketing: Designed & managed content and design for Web Boutique, including layout, UI, sales tool and product descriptions consistent with brand identity. Grew business, brand awareness and B2B customer base both on and offline.

San Francisco Bay Area

E-Health & Insurance Website Development: Led development of direct sales e-health website and online sales of insurance products, including sales wizard, design, content, UI, functionality & navigation. Content Marketing: Developed and managed web content and features for Blue Shield of CA’s health and wellness site and insurance products. Developed, wrote and managed off and on-line advertising campaign and website, resulting in increased product awareness and sales.Market… Show more E-Health & Insurance Website Development: Led development of direct sales e-health website and online sales of insurance products, including sales wizard, design, content, UI, functionality & navigation. Content Marketing: Developed and managed web content and features for Blue Shield of CA’s health and wellness site and insurance products. Developed, wrote and managed off and on-line advertising campaign and website, resulting in increased product awareness and sales.Market Research Management & Analysis: Designed and managed market research studies and competitive analysis for insurance products. Conducted focus groups and one-on-one interviews Identified target markets, positioning, brand identity and messaging, resulting in deeper customer insight and improved product features. Strategic Marketing & Management: Developed & implemented strategic marketing plans, managed targeted campaigns and products, resulting in a 20% sales increase. Show less

San Francisco Bay Area

Strategic Marketing ManagementDeveloped and implemented marketing and business plans for Rubicon Bakery, a micro-enterprise development company.Content Marketing & PR: Identified and developed new food product concepts, brand identity, web content and print messaging, resulting in increased sales in the retail and food service markets. Managed event and public relations campaign for launch of new headquarters.

San Francisco Bay Area

Market Research Management: Managed and conducted ethnographic market research study to identify the financial services needs of low-income, multi-ethnic communities. Identified target markets, new products and services and crafted communications for community banking technology concept.

New York, Ny & Dallas, Tx

Content Marketing & Media Relations: Wrote and designed marketing materials and PR pieces to promote events and programs to corporations and media, including TV and print media coverage.Corporate/Community Partnership Development: Increased collaborative relationships between businesses and inner-city public schools by 70%; Developed & implemented strategic plan for community development, collaborating with public/private partnership.

Yokohama, Kanagawa, Japan

Selected by Japan Ministry of Education to team teach English to Japanese public high school and junior high school students, including oral fluency and expression, writing, vocabulary and reading comprehension. Students gained confidence in their English speaking skills and reading proficiency, as well as a new enthusiasm for the English language.

Greater Chicago Area

Customer Insight & Analysis: Identified and analyzed customer needs, character traits, behaviors, key business issues and marketing trends, resulting in impactful strategic marketing plans. Strategic Marketing: Wrote and presented actionable, strategic marketing recommendations to senior-level clients, resulting in targeted marketing and advertising campaigns, and refined products. Project Management: Led all phases of consumer market research projects in the consumer goods… Show more Customer Insight & Analysis: Identified and analyzed customer needs, character traits, behaviors, key business issues and marketing trends, resulting in impactful strategic marketing plans. Strategic Marketing: Wrote and presented actionable, strategic marketing recommendations to senior-level clients, resulting in targeted marketing and advertising campaigns, and refined products. Project Management: Led all phases of consumer market research projects in the consumer goods, sports card, health care, direct mail, financial services and food industries. Focus Group Facilitation & Interviewing: Facilitated focus groups and one-on-on, interviews with adults, teens, tweens & children. Conducted phenomenological, card sorting, product ideation and ethnographic studies. Show less