* Steward to grow existing customer equity. Directed all activities related to company loyalty program and emergence into digital communication, enabling the omnichannel experience. Functional areas of responsibility included:• Direct Mail and Email• Social media • SMS/app/mobile wallet/FB bot• Loyalty program• In store promotions• Lifecycle campaigns

• Increased customer engagement and reduced churn among 14 million subscribers in proactive ways leveraging TWC product portfolio, consumer research and corporate partnerships. Contributor to notable financial resurgence of Fortune 200 organization.• Crafted and directed loyalty-generating customer appreciation initiatives that drove tens of millions in OI. Executed marketing campaigns end-to-end in highly decentralized, multi-stakeholder environment: engaged in strategic planning, built pro formas, secured cross-functional executive support, determined channel tactics, guided creative design, orchestrated offer fulfillment mechanisms, developed customer support procedures, and analyzed performance. • Partnered with internal and external parties to pilot operational enhancements that resulted in incremental QA and improvements to the customer experience. Designed in-house, digital provisioning solutions that dramatically increased marketing program IRR.• Developed institutionalized competitive response mechanisms to enable nimbleness despite organization size. Incorporated game theory fundamentals and SWOT considerations to aid in company success amidst rapidly evolving competitive landscape.

• Co-managed the financial products division which included debit and credit cards. Chief responsibilities were creation and execution of retention marketing plan, and development and management of marketing budget. Key achievements included reduction in marketing expense per cardmember and sizeable increase in sales for TWDC business units. • Collaborated with Chase bank and directed the relationship with numerous Disney LOBs to more effectively gather and utilize Disney customer information, which in turn refined Chase and Disney marketing strategy and fueled construction of a Disney-wide marketing database.• Re-designed and highly digitized the entire on-boarding process for new card members, which increased card usage, balances carried, and sales per statement. Conducted extensive digital strategy research and helped transitioned team to new ESP.

• Led restructure of several marketing programs: revised loyalty club benefit package to ensure appropriate reinvestment; initiated direct mail campaign to revive inactive guests; created VIP tier which grew trips from segment by 13% over prior three month average. • Co-managed rollout of new casino management system, including design of promotional bonus programs. First promotion designed with new system increased retail business revenue by 30% over prior three month average. • Developed and implemented marketing training agenda for 300+ cross-functional team members resulting in a more engaged and empowered workforce. Also overhauled compensation and evaluation structures for player development, player loyalty programs, and events and promotions teams.

• Created 2006 marketing plan that grew rated gaming revenue up 6% YoY, while concurrently executing at 9% under budget despite shrinking visitation to city. • Cemented strategic alliances to dramatically extend reach: tapped into multi-million dollar advertising funds of other casinos in the Harrah’s portfolio via promotional alignment; partnered with competing casinos to co-market and bring A-list entertainment to Reno; utilized the services of Internet partners to increase online revenue by 79% Q3 YoY while achieving a 1233% return on spend. • Revamped website content enabling increased functionality and enriched UX.

• Piloted company’s entrance into the Indian telecom market. Assessed market parameters, engaged regulatory officials to determine entry hurdles, and forged strategic alliances with Indian companies. • Developed a multi-billion dollar strategic partnership with a European telecom operator. Guided multiple cross-functional teams dedicated to due diligence efforts. Formulated and negotiated deal structure.• Directed the sale of Global Crossing’s UK mobile services division based on results of product rationalization analysis. • Performed extensive financial analyses of strategic transactions, including construction of valuation models. Evaluations contributed to the execution of eight transactions with a combined value of $6.4B.• Member of eight-person think tank that defined company’s core competencies and developed long-term strategic direction. Team’s proposal was adopted by board and generated new sector revenue of approximately $1 billion in 2001.