Nicole Drohan Email & Phone Number

Halifax Regional Municipality, NS, CA

Halifax, Nova Scotia, Canada

• Lead planning for major events for destination clients. Responsibilities include project management, relationship building with vendors and media, strategic marketing event plans, major budget recommendations and.
• Plan, present, and implement marketing and communications strategies, along with analytical reports to measure success.
• Work with influencers and content creators to market destinations. Tasks include analyzing influencer data and relevancy, creating influencer content maps, managing influencers, coordinating in-person events, and.
• Manage and lead major social media destination clients. Responsibilities include social media management, client relations, content writing, social media strategy, and campaign development.
• Lead coordinators, guiding them in writing, strategic thinking, and creativity.

Halifax, Nova Scotia, Canada

• Manage major social media destination clients. Tasks include: social media management, client relations, content writing, social media strategy, and campaign development.
• Plan, present, and implement marketing and communications strategies along with analytical reports to measure success.
• Create yearly content calendars and annual plans to keep clients on track and present new ideas to take things to the next level.
• Develop marketing plans for major destination activations.
• Manage team of coordinators daily in developing first drafts of social media content, strategies, and plans while providing feedback to deliver final versions of content.
• Coordinate brainstorms with team members to initiate conversation and creative thinking.

Cape Breton, Nova Scotia, Canada

• Launched a baking kit company during the pandemic that offers baking kits with everything included by contactless delivery and developed a subscription package to bring in monthly revenue.
• Designed and continuously improved baking kits that are easy to make, eye-appealing, and delicious.
• Launched and managed social media accounts and gained a large following
• Design, photograph, and video all marketing collateral and recipe cards to be included in eachkit that details the ingredients and procedure for the recipe.
• Held fundraisers and donated over $2,500 to local charities such as Hospice Cape Breton.
• Write all social media content and media advisories, releases, and pitch notes with successfulcoverage in daily publications, syndicated through the Saltwire Network.

Sydney, Nova Scotia, Canada

• Manage social media accounts while creating strategic content
• Write content such as blogs, press releases, website copy, newsletters, and strategic plans with a high degree of accuracy.
• Plan, implement and measure successful marketing and communications strategies
• Develop and implement successful social media strategies and paid media campaigns for clients.
• Support the launch of events by developing integrated launch plans, communication strategies, media pitch materials, timelines, and weekly call agendas

Sydney, Nova Scotia, Canada

• Managed, planned, and implemented content for the Cape Breton Eagle's Instagram page during all home game days capturing exciting moments, goals, and fan engagement to share on their social media stories and static page.

Nova Scotia, Canada

• Promoted Nova Scotia Spirit Co. products at various locations throughout Cape Breton Island
• Offered tastings of liquor products and provided information to prospective buyers to build long-lasting relationships.

Sydney, Canada

• Helped plan and execute significant fundraising event Monte Carlo Night, which included: entertainment, food vendors, prizes, games, and live auction.
• Coordinated with acts, vendors, media, and sponsors

Halifax, Nova Scotia, Canada

• Supported internal communications initiatives by creating monthly newsletters, posters, digital signage, and content through Adobe Photoshop and InDesign.
• Managed monthly analytics for website and social media channels, updating and planning content throughout the duration of the term.

Sydney, NS

• Planned and executed the Sydney Waterfront Festival with a team of other students. The festival included a concert series, teddy bear picnic, firework show, side-walk sale, children's activities, and a movie in the park.

Sydney, NS

• Wrote news pieces, profiles, and news releases for the website
• Interviewed, photographed, and wrote stories about students for Instagram campaign#MyCBUStory
• Conceptualized social media campaign and managed the Snapchat Takeover initiative, whichincluded: Creating a strategy, choosing students, and monitoring takeovers by standout students from the University.

Sydney, Nova Scotia

• Planned major events including dinner, dance, and tour and New Dawn's 40th-anniversary garden party
• Created a Facebook group for Holy Angels Alumni with nearly 2000 members
• Designed posters, invitations, and tickets using Adobe InDesign
• Called for submission of Holy Angel Alumni who wanted to be a part of the planning of theevent and brought together a diverse group of individuals to create an alumni club

Public Relations

Activities and Societies: Grad Ball Society and Me to We Society member. Studied Public Relations with a Minor in Marketing. Completed.

Bachelor Of Arts - Ba, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Cape Breton University Dance Team member and performer in musicals and plays. Studied at CBU for one year before.