Nicole York Email & Phone Number

Chicago, Il, Us

Espoo, Fi

• Manage marketing efforts in North America to build awareness and demand across solution portfolio

Melville, New York, Us

• Collaborated cross-functionally to manage master calendar and segmentation requests to support marketing programs • Supported implementation of new technologies to build more targeted programs and follow up, technologies include ZoomInfo (SalesOS and MarketingOS) and Conversica• Oversaw company-wide nurture strategy to drive more qualified leads• Managed 2023 multi-channel Global Campaign building awareness and demand generation across full solution portfolio*Awarded Quarterly Employee Recognition for Teamwork Efforts in March 2023

Melville, New York, Us

• Assisted strategy and execution of multi-channel Global Campaign, resulting in 50% of pipeline contribution and over 1,400 marketing qualified leads• Supported cross-functional teams by creating processes to allow for scalable campaign build and execution• Launched comprehensive lead nurture strategy supporting full portfolio of solutions• Chaired lead capture committee partnering with digital and operation teams to implement new processes and technologies on Verint.com to further drive demand generation• Established and maintained a comprehensive gating strategy• Managed communications plan for annual industry conference, resulting in 750+ live attendees in 2022, 5,600 virtual registrants in 2021 and 4,100 virtual registrants in 2020*Two time finalist for 2022 Oracle Markie Award in The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution and The Thinker Award for Best CX Innovation categories.

Melville, New York, Us

• Contributed to crafting and implementing the marketing strategy for the SMB business unit, resulting in acquiring over 20 new logos per quarter• Strategized and executed on marketing programs supporting 150 Verint SMB partners to expand market share• Generated market awareness for SMB solutions and services offerings by creating content for campaigns and marketing collateral• Managed creation, execution and reporting for partner and SMB email campaigns• Created, executed and completed reporting for quarterly partner newsletter• Compiled quarterly marketing campaign reports and present to senior executives*Awarded Outstanding Innovator, Quarterly Employee Recognition in September 2018

Melville, New York, Us

Adtech Global was acquired by Verint (NASDAQ: VRNT) January 2017.• Developed and executed marketing strategies and campaigns aimed at generating leads for the SMB business unit

• Managed company social media accounts including Facebook, LinkedIn, Twitter and YouTube (Increased Twitter followers by 26.2% & LinkedIn followers by 11% in nine months of account management)• Created content and managed promotions of company and press release blogs• Contributed to the design, development, and upkeep of the company website using WordPress• Implemented and monitored SEO tactics to increase website traffic• Assisted in creating, editing and scheduling email marketing campaigns• Updated and maintained customer and reseller information in Microsoft Dynamics to create targeted lists for campaigns• Coordinated company customer reference program• Created and maintained inventory log of all marketing collateral and determined direction for updating

Morristown, New Jersey, Us

• Promoted within 4 months for exceptional project completion• Created content for company-wide newsletters, brochures, employee training manuals, and proposal graphics• Designed and maintained 2 company-wide SharePoint websites• Coordinated proposal bids ranging from $5 - 10 million• Spearheaded the effort to streamline and restructure the Enterprise Resource Planning System, a system used company-wide for internal operations• Contributed to branding acquired business by participating in strategy meetings, drafting company-wide memos, and creating marketing materials on acquired business projects featured on company website• Prepared detailed information and project descriptions on current and previous projects and assisted in uploading to company database

Clemson, Sc, Us

• Organized and managed biannual Study Abroad Fair, assisted 62 Study Abroad Providers with logistics (Strategic marketing efforts resulted in a record attendance for Fall 2014 Study Abroad Fair with a 13% increase in attendance and Spring 2015 Study Abroad Fair with a 57% increase in attendance)• Strategized and coordinated year round events to market study abroad programs on campus• Advised students one-on-one on study abroad opportunities• Led biweekly study abroad information sessions on study abroad opportunities, pre-departure procedures, and opportunities for career advancement

Clemson, Sc, Us

• Managed marketing materials for content and branding consistency• Established and managed social media marketing campaigns for disability office, honors society, and professional development organization• Oversaw regular maintenance of alumni and current student databases for more targeted communications• Demonstrated ability to adapt in fast - paced office environment by transitioning quickly from internal marketing projects to external programs• Provided internal analysis of Clemson University website to determine reference points to disability office• Advised on current disability office website to indicate further direction change for content

Bachelor Of Science (B.S.), Marketing Major, Psychology Minor

International Marketing & Italian Language