Nicole Eberhardy Email & Phone Number

Chicago, Illinois, Us

Highly accomplished product leader for PR Communications distribution and amplification with a proven track record of creating and executing strategic product roadmaps to both innovate and improve customer retention, resulting in rapid career advancement within the organization. Adept at aligning product development with customer needs and market trends to drive business growth.

Chicago, Illinois, Us

Led a team to create a strategic multi-year roadmap focused on revenue retention and customer churn reduction for multiple legacy PR communication software platforms, as well as a quarterly planning process to ensure key milestone delivery.Accomplishments: • Launched Cision One - a new PR communications platform in both the UK and US markets, focused on delivering industry-leading features along with proprietary AI integration. • Worked collaboratively with product, engineering and data teams to define additional feature expansion and overall AI integration roadmap to enhance PR Communications workflows.

Chicago, Illinois, Us

Developed a strategy for moving internal PR distribution workflow into the future within 6 weeks of being at the company. Continued to work cross functionally to socialize the plan, gain alignment, complete design-led workshops and define a roadmap including migration plans.

Aurora, Co, Us

Leader in digital transformation strategy and delivery, focused on programs to improve customer experience across ecommerce, customer self-service digital experiences, digital marketing and sales operations across both B2B and B2C lines of business.Accomplishments:• Developed overall customer experience blueprint and related customer journeys.• Drove cross-functional omnichannel customer communication discovery and workshops. • Managed digital platform experience and project delivery including a new product data model, ecommerce experience, omnichannel communications and Salesforce CRM and Marketing Cloud expansion.• Implemented a project delivery process ensuring discovery and design phases followed by agile delivery and related stage gates.

Greenville, Wi, Us

Overall business leader for the digital transformation of national distributor and manufacturer of school and office supplies, furniture and curriculum. Assisted in developing program management discipline, including related PMO activities, while leading an empowered team of program managers to drive complex delivery initiatives across ecommerce, marketing automation, sales enablement, employee experience, eLearning and analytics.Accomplishments:• Strategic business owner of the ecommerce digital experience, including traditional B2B, punchout and consumer platforms. Transformed customer needs into actionable roadmaps for feature development.• Managed customer and revenue retention while upgrading clients to their new digital experience.• Led digital marketing vision and strategy, including related customer 360 data program.• Led multiple technology initiatives including implementation of HCL ecommerce platform, a product information management system and a multi-cloud Salesforce enterprise solution, including CRM, Marketing Cloud, Pardot, Service Cloud, Community Cloud and related customer data components.• Managed vendor relationships and multi-million-dollar project budgets across Marketing and IT – focused on digital technology development and customer acquisition.

Greenville, Wi, Us

Overall lead for the ecommerce vision and transformation that included a major re-platform initiative with customer and revenue retention goals. Lead contributor in the marketing department reorganization to support digital transformation, including strategic direction and new process and role development. Executed a shift to utilizing marketing automation, customer personas and data analytics, while aligning sales and marketing touchpoints to the customer journey.Accomplishments:• Led customer research and UI/UX projects to support a large ecommerce product development initiative – incorporating customer interviews and prototyping with heuristic evaluation to develop a roadmap for feature development and customer migrations.• Supported the channel shift from offline to online ordering for large B2B customers by developing complex ecommerce order management capabilities and features to support the unique educational buying process.• Developed a transformational marketing organization and strategy focused on demand generation, digital experience, content development and marketing operations.

Managed overall customer relationship management and creative direction for all client initiatives. Assisted clients with various digital experience, marketing technology and automation, ecommerce strategy and design, digital marketing, user experience and brand management initiatives, including consulting services.Accomplishments:• Performed extensive ecommerce assessments focused on distinct areas of evaluation, outlining short, mid and long-term opportunities as well as roadmaps for feature prioritization and development.• Managed ecommerce initiatives, implementations, UI/UX design and development, team structure development and overall strategy for multiple clients. • Developed business strategies and roadmaps to convert B2B offline customers to online ecommerce/punchout procurement experiences, including digital engagement strategies, customer support and loyalty program development.• Developed business cases to expand digital footprints by developing digital brand presence and digital channel optimization, including paid digital and social media strategies.Clients Included: School Specialty, Classroom Select Furniture, Nasco Education, Pentair Water, Garden Fresh Foods, CAT Auction Services, Sturm Foods, SRI Surgical

Sheboygan, Wisconsin, Us

Managed creative direction for all clients, including web development, marketing campaigns and brand development. Highly focused on creative concepting, project management and client relations.Specialized in website design and development from concept to completion. Additional specialization in consumer package and point-of-sale design across industries including food and grocery, high-end home fixtures and pet supplies.Clients Included: Kohler Kitchen & Bath, Kohler Engines, Kaytee Pet Products, Metalware

Managed developing marketing campaigns and collateral for a variety of clients across many industries - including entertainment, furniture manufacturing, retail and consumer goods.Specialized in consumer package design for food, electronics and hard goods and web site design and development from concept to completion.Clients Included: Kohl's Corporation, Sargento Foods, Marcus Corporation, Piggly Wiggly Supermarkets, Johnson Controls (EverStart), Council Furniture

Milwaukee, Wi, Us

Desktop publishing instructor for marketing and communications students.