Nicole Croft Email & Phone Number

Dynamic Capital Planning is a leading financial planning firm that helps create financial peace of mind for our clients. We help individuals, families, and businesses grow and protect what is important. Engagement in our comprehensive, multi-generational financial planning experience addresses the unique goals and objectives of each specific client.

Authority Brands' companies include 16 leading home service franchisors, supporting more than 2,000 territories operated by 1,000+ franchise owners across the U.S., Canada, and Latin America.

Richmond, Virginia, United States

Managed marketing team and budget to drive membership acquisition and retention for subscription-based social club start-up in the Southeast. Owned customer journey and developed and implemented multi-channel marketing campaigns. Collected and analyzed customer data to create buyer personas and refine targeting initiatives. Reported to COO and presented monthly marketing reports to C-Suite at large.

New York, United States

Interned on strategy team to improve dual B2C and B2B product in auto buying space targeting Chase customers and car dealerships. Pitched product improvement recommendations after analyzing 4k+ customer surveys and presented key findings to marketing, product, and executive teams. Prepared sales enablement and product marketing materials and pitched B2B dealership audience on benefits of program participation.

Alexandria, Virginia

Managed $4M marketing budget to drive upsell and cross-sell sales growth in Canadian market for digital, subscription-based personal finance and investing solutions company. Led cross-functional team of six across product, marketing, investing, tech, legal and customer support in two countries – US and Canada. Coordinated new product launches, created and launched email marketing campaigns, and evaluated customer growth, retention, and revenue metrics.

Washington D.C. Metro Area

Led admissions marketing team to drive revenue growth for mobile-first education technology start-up. Built admissions and marketing team from scratch; hiring, training, and managing five members to conduct 500+ consultative sales interviews per month, increasing product acquisition by 30%.

Washington D.C. Metro Area

Among the first marketing hires. Piloted and refined admissions interviewing strategy and process to improve student conversion and enrollment. Analyzed student enrollment metrics and presented monthly marketing reports to executive leadership including the Chairman/CEO and Co-founders.

Washington D.C. Metro Area

Tracked current events and prepared written quarterly and annual reports for the VP of Marketing on news impacting the canning industry. CMI is a manufacturing trade association for the metal and composite can industry and its suppliers in the U.S.

Florence, Italy

Obtained TEFL certification and created English language tutoring program from scratch teaching beginner through advanced learners in Florence, Italy. Crafted and distributed marketing materials to secure clients (flyers, business cards, etc.) and wrote intensive 8-week course curriculum for advanced learners.

Master Of Business Administration - Mba, Business Analytics Concentration

Activities and Societies: Forté Fellow, Career Coach (mentor to 5 first year students), Marketing Tutor, Entrepreneurship & Venture.

Bachelor Of Arts (B.A.), Psychology, Cum Laude

Activities and Societies: Kappa Delta Sorority, Club Equestrian Team, Literacy for Life English as a Second Language Tutor

Minor, Marketing

Study Abroad

Summer study abroad in Florence, Italy studying art history and marketing.