Nicole Melton Email and Phone Number

Effectively managing the marketing, advertising and promotional activities of designated service lines and overseeing a $500,000+ community relations budget. • Developing and implementing service line-specific marketing plans using our CRM and consumer segmentation tools to target identified audiences.• Leading community relations efforts for the system by aligning support strategies with system strategies and engaging key community stakeholders for the purpose of building and enhancing the Mount Carmel brand.• Executing events ranging from 20 – 3,000 attendees, which includes budget management, coordinating across cross-functional teams, maintaining vendor relationships, and managing day-of event logistics.

Responsible for all aspects of client projects, meeting deadlines, scope management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking and monitoring procedures.• Managed rebrand for healthcare client that included ideation, creative review, developing and tracking schedules, implementing quality control reviews, and delivering final product.• Led activation and implementation strategy for client partnership with Triple-A baseball with full accountability for event production, branding, program content, logistics, vendor engagement and performance metrics.• Oversaw client partnership with Lifetime Fitness, including activation ideation and proposal review, production of activation creative and materials, and initial roll out of promotion for client campaign associated with activation.

Assisted marketing director in developing annual marketing plans and implementing marketing strategies to increase Medicaid and Medicare Advantage membership.• Writing executive, sales and general communications materials for growth initiatives, including sales collateral, internal communications, incentives and member handbooks.• Research and coordinate multiple marketing projects for the marketing director simultaneously, and collaborate daily with legal/compliance, sales and community relations teams.

ProMedica Defiance Regional Hospital is a state-of-the-art hospital that's part of ProMedica. ProMedica is a locally-owned, nonprofit health system providing quality health care services to 27 counties in northwest Ohio and southeast Michigan. It's a network of hospitals, physicians, health care professionals, researchers, and specialty clinics and facilities offering a full range of diagnostic, medical, and surgical specialties. My responsibilities included:• Managing service-line marketing and advertising campaigns for key initiatives to drive consumer engagement. Plans include advertising, community partnerships, patient communication, employee communication, speaking engagements and special events.• Arranging and directing meetings and special events, including site selection, negotiating contracts, creating menus, developing print materials and providing on-site assistance. • Collaborating with visual design team to create marketing materials including print ads, interactive banner ads, direct mail campaigns, newsletters, brochures, and presentations• Maintaining relationships with various groups, such as meeting with third party organizations to discuss partnerships that align with PR strategies; interfacing with vendors; and managing relationships with various levels of the media.

ProMedica Physicians is a network of a more than 400 doctors and advanced practice providers working to improve patients' health and well-being. My responsibilities included:• Authoring and coordinating physician-to-patient communication, including brochures, letters, newspaper advertisements and direct mail campaigns• Helping establish all necessary communications for new providers – including physicians, physician assistants, and nurse practitioners• Collaborating with visual design team to create marketing materials including print ads, interactive banner ads, direct mail campaigns, e-cards, newsletters, brochures, and presentations• Learning Freehand to offset shortage of graphic designers and producing a wide variety of collateral materials• Serving as public relations contact for employed physicians – authoring news releases, and coaching and accompanying physicians to media interviews

Crosby~Volmer is a public relations firm providing strategic communications counsel to build public awareness and support around important issues, and mitigate crises that maintain positive brand reputation for our clients. My responsibilities included:• Providing support for the Vice President, to in the development of high-level, high-impact strategic and business planning projects• Developing, writing, editing and directing distribution of news releases, articles and other materials for news media and various publics• Collecting data, providing analysis and documenting strategic and business opportunities

CityScene Magazine is a regional entertainment and lifestyle magazine based in Central Ohio appealing to a broad demographic, consistently engaging readers with compelling content about the performing and visual arts, shopping, dining, travel, fitness, lifestyle, attractions and events. My responsibilities included:• Proofreading content for six print publications (CityScene, Dublin Life, Westerville, Tri-Village, Healthy New Albany, and Pickerington) and an online publication (columbuscityscene.org)• Researching area activities and contacting local organizations and businesses to produce event calendars for each specific publication • Responding to in-person, phone, and e-mail inquiries and performing a variety of other administrative tasks• Generating story ideas and writing Web exclusives for the magazine's website

WOSU Public Media is a nonprofit educational and cultural resource for the Central Ohio community focusing on enriching lives through programming and community services that educate, inform, entertain, and inspire. My responsibilities included:• Providing support for the Public and Media Relations Manager, for the development, promotion, and execution of outreach activities and special events• Developing, writing, editing and directing distribution of news releases, articles and other materials for news media and various publics• Assisting in the writing and preparation of communication materials, including copywriting and proofreading

• Assisted in the Basic Literacy classes to help them live independently through teaching them recognize print communication.• Assisted in the ESOL classes to help and engage the students in their lessons and activities to overcome the language barrier.• Responded to in-person, phone, and e-mail inquiries and performed a variety of other administrative tasks• Wrote short articles, proofread and designed the monthly newsletter.