Leads the development and execution of corporate communications programs, working with senior leaders and external partners to strengthen brand narratives and business strategiesSpearheads the communications strategy for business-critical projects, managing internal newsletters, press materials, and social media content across platforms with measurable success (83% average open rate for newsletters during a companywide event)Develops social media strategy for the @TeamTarget Instagram account, driving customer engagement, follower growth, and community interaction using data-driven insightsManages content for the corporate website and collaborates across teams to ensure timely, accurate updates aligned with business objectives

Provided high-level communications support for key business areas including human resources and design partnerships, leading press release, article, and social media effortsOwned content strategy and executed social campaigns for @TeamTarget Instagram account which resulted in over 300,000 accounts reached and more than 1,000 new followersLed strategy and content creation for internal newsletter sent to over 10,000 corporate employeesExplored and implemented new ways to engage audiences through multimedia storytelling, collaborating with internal teams and partners to create cohesive and compelling narratives

Develops compelling content across diverse formats, including online copywriting, press releases and media communications, print editorial, speechwriting, and social media, demonstrating adaptability and expertise in engaging various target audiencesLeverages over a decade of writing experience to excel in both structural and copy editing, ensuring clarity, coherence, and precision while enhancing overall quality and consistencyProvides website production and maintenance support, with a strong background in updating and optimizing existing content, reviewing and fixing broken links and errors, and ensuring accuracy and functionality for an improved user experienceCreates and consults on strategic enablers including competitive analysis, target audience research and content pillar developmentOffers social media management services including account optimization, content and campaign creation and tracking of key metrics for businesses and platforms of all sizes

Served as only full-time writer in the Global Sales organizationManaged the creation and distribution of 12+ internal and external communications per month, supporting various campaigns and corporate messages on tight deadlines and ensuring strong alignment with company objectives and stakeholder engagementPrimary executive communications support for Chief Customer Officer and Vice President of Sales, writing executive briefings and talking points, internal emails, speeches and scripts, social media content and moreDeveloped and executed a social media strategy for the Global Sales team, increasing engagement and influencing external perceptions of the brandScripted key communications for customer outreach campaigns driving significant business outcomes such as $300,000 in new contracts during the Spring 2021 AirPass campaign

*Position eliminated due to COVID-19 reorganizationApplied editorial expertise and used data to continuously improve the customer experience on American’s digital channelsLed content refresh for accessibility and special assistance information on aa.com, ensuring compliance with internal policies and enhancing customer experience Drove digital communications efforts for company campaigns, supporting marketing and customer engagement through seamless storytelling across platforms, including execution of Honoring Healthcare Heroes landing page that gave over 4,000 hospital workers complimentary vacations in partnership with HyattEdited and refreshed Emergency Response Manual used across every department at American Airlines to provide accurate guidance during the COVID-19 pandemic

Crafted high-impact copy for luxury products across multiple categories, including beauty, shoes, handbags, and jewelry, contributing to revenue growth through targeted email and web campaigns Led copy creation and overall campaign execution for Spring 2018 beauty events in which combined performance increased over $300,000 from 2017Sole writer of three Neiman Marcus Direct catalogs which required working with buyers across multiple categories to source product information Collaborated with cross-functional teams to manage high-value website placements and seasonal campaigns, including copywriting for the Gucci collection landing pages Created and maintained comprehensive copy training guide for new hiresOversaw copy for refresh of NMG careers and recruiting social media accounts includingbrand info, mission statement, tag lines, and account names

Served as project manager and main point of contact for authors from proposal to manuscript submissionManaged manuscript submission process, evaluating and preparing manuscripts for transmittal to production, including suggesting edits related to formatting, length, and permissionsLed incorporation of Literature titles acquired from a competitorDeveloped and implemented best practices for manuscript submissions and collaborated with internal departments to streamline workflowsCreated updated guidelines for newly contracted authors

Managed office e-mail account and communicated directly with students Prepared applications for review and filled out necessary paperwork once a decision had been madeComposed and sent out admissions decisions and other information Maintained student files and documentsOther clerical duties as assigned

Built features, galleries, recipes, projects and blog posts for MarthaStewart.com using the Drupal CMSDid research for larger stories and campaignsPitched and wrote new content for MarthaStewart.comSpearheaded digital refresh which included updating existing content to make more relevant or adding new images to existing galleries to attract new readers

Wrote and fact-checked content for Inside Columbia calendarWrote and fact-checked department stories of less than 700 wordsWrote and fact-checked spotlight and dining out stories of less than 500 wordsDeveloped, pitched and wrote fashion pages for Inside Columbia magazine and PrimeAssisted in the research of larger features (as needed)Assisted with events (as needed)

Managed 3-4 writers/internsCame up with weekly story budgets and assigned articlesChecked articles for grammar, AP style and formatted them for the webCommunicated with editor-in-chief regularly and shared any important information with writers

Submitted original articles weeklyPitched article ideas on a monthly basisCommunicated with section editor on a regular basisCreated articles on tight deadlines while incorporating AP Style guidelines

Received assignments on a daily city newspaper covering community news, city, county and state affairs, sports and lifestyle issuesGathered and wrote news under deadline conditionsRotated through on-call shifts that involved fielding reader calls and messages and covering any breaking news that arose

Chose editorial content for website on a weekly basisWorked with content partners to enhance various features of the website such as videos, articles, quizzes, and gamesWorked with site owner and social media managerWrote headlines, some promotional copy, and articlesHelped with PR and social media as needed

Answered phones, organized paperwork, and sorted mailProvided excellent customer service at all timesAssisted customers at front desk, helped manage newspaper subscriptions