As the Marketing Manager of Babies Galore from 2001- 2008 I successfully grew and strengthened the Babies Galore brand over a 7 year period. I was responsible for the entire marketing and media schedule across 16 company and franchised stores. I also project managed the development of the Babies Galore Website and the Annual Baby Catalogue which was the most anticipated publication of its time in the Baby Industry and won many awards at the Australian Catalogue Awards. From 2009 until August 2015, I was one of the Founders and Directors of Baby Village - a bricks and mortar baby store in Bondi Junction NSW as well as a highly successful online store. Baby Village quickly became one of the leading baby boutique stores in Australia - ranging the best and most trusted baby brands, having an exceptional team of knowledgeable advisors, a comprehensive online store, as well as releasing an Annual Baby Catalogue which has won an award at the Australian Catalogue Awards. My key expertise was in the execution and development of the Baby Village brand in an already competitive market, and to successfully become one of the most respected baby stores in Australia. As well as brand management, I project managed all areas of the Baby Village Website and the Annual Baby Catalogue. Baby Village was acquired in September 2015.