March 2022 - Studied at the Tony Robbins Unleash the Power Within eventApril 2022 - Studied at the Dr. Joe Dispenza Advanced Meditation Retreat - Researching consciousness through quantum theory | Denver, COMay 2022 - Studied at the Tony Robbins Wealth Mastery eventJune 2022 - Directed the Todos Santos Film Festival experience | Todos Santos, MXJuly 2022 - Volunteered as School Secretary at The Palapa School | Todos Santos, MX (through July 2024)August 2022 - Studied at the Tony Robbins Life Mastery eventOctober 2022 - Mentoring careers at ADPlist.org (ongoing)December 2022 - Studied at the Tony Robbins Date with Destiny eventDecember 2022 - Graduated from the Tony Robbins Mastery UniversityFebruary 2023 - Studied at the Donny Epstein EpiEnergetics Retreat - How people, businesses, and communities express their authentic signature in the world | Denver, COMarch 2023 - Studied at the 1heart Retreat - Human Accelerator for Heart-led Leaders | Santa Elena, Costa RicaMarch 2023 - Studied at the Tony Robbins Unleash the Power Within eventMay 2023 - Studied at the Tony Robbins Wealth Mastery Leadership eventJune 2023 - Studied at the Tony Robbins Leadership Academy eventDecember 2023 - Studied at the Tony Robbins Date with Destiny Leadership eventDecember 2023 - Graduated from the Tony Robbins Leadership Academy

SolarWinds (NYSE: SWI) is a publicly held, worldwide leader in IT management software, providing IT solutions to more than 300,000 customers in 190 countries, including 498 of the Fortune 500®. Surpassed $800 million in annual revenue during this time period.• Rebranded the global organization in 2016 and 2019, which included the redesign of responsive websites, microsites, landing pages and portals, mobile-first email, social, internal and external marketing campaigns, events and all print collateral. Delivered 24% increase in website conversion, increase of +24% clicks +32% revenue in email redesign, 300% increase in social and referral traffic and 20% increase in qualified leads from revised event strategy, on average YOY. The 2019 redesign won 2 Communicator Awards: Award of Distinction for Branded Content – Branding for Online Video and the Award of Excellence for Online Advertising & Marketing – Campaign B-to-B.• Identified efficiencies to improve cross-functional strategy, executing seamless marketing campaigns across web, social, email, paid search and public relations, leading the creative team as an effective change agent in marketing strategy. Delivered 20%+ YOY growth in marketing qualified leads on 28% less spend with these improvements.• Spearheaded the creative direction and execution of the business IPO, going public on the New York Stock Exchange for the second time. Directed all confidential initiatives to animate multiple digital displays up to seven stories tall on each of 5 buildings in New York City’s Times Square, all digital marketing at the NYSE offices and trading floor, as well as ads and billboards throughout New York City.• Grew the creative team by 60%, developing a team of 28 that included visual designers, UX designers, video producers and editors, programming, copywriters, operations, and brand and events specialists. Maintained a 95% retention rate YOY, one of the highest rates in the organization.

RetailMeNot, Inc. (Formerly NASDAQ: SALE) is the world’s largest marketplace for digital offers. With over 730 million visits to its websites within a year and an average of 18.4 million mobile unique visitors per month, RetailMeNot surpassed $260 million in annual revenue during this time period. • Responsible for the identification and management of the brand for B2B and B2C strategies, impacting the growth of multi-billion dollar brands across the RetailMeNot portfolio. • Launched new corporate logo, unifying the appearance and usage of brand assets across geographies. Increased mobile readability of brand by 65%.• Redesigned email templates for personalization and improved the user experience, increasing engagement by +47% clicks +64% revenue in the first month.• Managed user interface design standards across mobile and desktop, increasing consistency across formats and decreasing engineering production times by 20%.• Led development and career paths of 15 visual designers, UX designers and copywriters.

ULTA Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States offering more than 20,000 products from over 500 well-established and emerging beauty brands, generating $4 billion in annual sales during this time period. • Spearheaded digital brand architecture and re-design across desktop, mobile, tablet and marketing. Aligned cross-functional teams of designers, merchants, marketers, agencies, legal and production teams.• Redesigned the mobile app, producing nearly 400,000 installations within 12 months. Forbes magazine recognized the app as ‘redefining shopping’ and was ranked #1 for performance and usability on Android devices.• Conceived and launched responsive website redesign resulting in nearly 75% increase in shipped sales.• Innovated mobile-first, dynamic email design strategy showing increases of +40% clicks +65% orders +75% revenue.• Increased banner and paid search initiatives, exceeding revenue growth by 104%, maintaining 7x return.• Directed digital holiday design strategy, increasing revenue year over year by 150%; Cyber Monday by more than 250%. • Developed and executed integrated marketing and digital campaigns that drove brand and sales growth across a range of interactive media, including organic, paid and social channels.• Designed new technologies for the in-store experience, increasing customer satisfaction.• Promoted after increasing sales and productivity numbers year over year, growing a team of designers and photographers from 2 to 11 people in 24 months and cultivating their career growth, forming design consistency and creating systems and processes within departments.

Mudlark was a private, luxury gift brand specializing in personal care, fragrance, home decor and stationery products. • Increased company sales by 40% in one year through new brand strategy, product design and innovation.• Created new cross-category brand, developing 25 SKU’s in 6 weeks. Gained $1M in incremental revenue over 12 months by pitching and winning large retail clients such as TJ Maxx, Sears and Costco.• Facilitated communication with global manufacturers, managing product development process from concept to completion.• Led trend, pattern design, marketing materials, website development, product development, copywriting, pricing, ROI and packaging. • Represented design in presentations and engagement growth with retail buyers, increasing sales opportunities. • Presented to NBC Universal and won company’s first licensed product partnership. Led cross-functional teams of designers, merchants, marketers, legal and production teams.• Communicated opportunities with buyers from Anthropologie, TJ Maxx, Smithsonian and Sears, increasing sales opportunities by 20%.• Spearheaded relationships with trend forecasters, fragrance experts and textile art houses, which improved offerings and created new opportunities in the market.• Developed and directed design team and freelance talent.