Nicole Fadden Email & Phone Number

Brooklyn Park, Minnesota, United States

Responsible for the growth and success of the Restore Naturals brand by driving the overall brand management, strategy, and marketing direction to gain exposure within the marketplace. Accountable for brand development and execution from concept through launch including brand governance, creative content, online experience, new product launches and marketing campaigns ensuring consistent execution of brand integrity through the entire customer journey. Lead external agencies to develop and execute on digital marketing/brand campaigns, paid media and public relations to build and create awareness. Responsible for hiring talent and building a successful core team as well as develop strong partnerships with cross-functional partners to collaborate across all channels.

Brooklyn Park, Minnesota

Build structure and a strong foundation around the brand by defining and creating a marketing strategy, brand position, product assortment, digital communication plan, content library, and an online presence. Develop and implement strategies, brand presence, and partnerships to strengthen the company’s market presence. Lead external agencies to develop and execute on digital marketing campaigns to Increase household penetration. Review and analyze analytics in ensure a successful ROI on performance. Develop processes and procedures to ensure efficiencies throughout the company.

United States

Develop e-commerce sites for brands/companies looking to expand their online presence. Review each individual client/store and create a marketing strategy, brand position, external communication plan, customer segmentation, visual identity and product assortment. Create advertising email campaigns and social media stories to build presence, create engagement, influence markets and increase sales. Source and build partnerships with manufactures and vendors to ensure quality products and merchandise. Review business performance via strategies and insights to deliver performance and produce results. Develop and manage marketing and advertising budgets.

Brooklyn Center, Mn

Responsible for developing and bringing to life the brand strategy for Caribou, guiding all projects and work produced by Caribou’s internal Brand Marketing and Creative & Social Media Strategy teams as well as external agency partners. Develop and execute annual Caribou brand marketing and product campaigns and drive clarity of positioning and effective translation of brand objectives into creative output. Ensure all marketing and communications activity complies per Brand guidelines. Contribute to the development of annual strategic marketing plans to enable Brand teams to make appropriate marketing investment decisions. Work with Brand and Media partners to align on appropriate media channels and develop campaign media strategies. Conduct creative agency briefings, and oversee team interactions to ensure collaborative relationships with creative resources, both in-house and from agencies to optimize output. Agree on budget allocations with Brand Teams and be responsible for ensuring campaigns are delivered within budgets within agreed timeframes. Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans.

Excelsior, Mn

Seat on the Executive team for privately owned company [$250MM] that partners with artists, celebrities and brands to develop and/or grow their brand. Review each individual client and create a marketing strategy, brand position, style guide, external communication plan, customer segmentation, visual identity and product assortment. Develop, manage and execute marketing and branding strategies across multiple divisions [Retail [mass and specialty shops], manufacturing and licensing]. Build communications via websites, social media, ambassador programs, advertising, campaigns, etc. to bring awareness to the brand. Review business performance via insights and measurements to determine if on target for goals. Responsible for finding, acquiring new and maintaining current clients. Build and maintain relationships with vendor partners [design agencies/manufacturers], sales organization and internal team.

Greater Minneapolis-St. Paul Area

Global brand stewardship of BBY Private label [$2.2B] in conjunction with the broader BBY organization. Develop and implement Private Label marketing strategy across all media [packaging, advertising [internal/in-store and external], websites, social media, marketing materials, videos/commercials, events, photo shoots, etc.]. Manage new brand development and positioning. Support core BBY marketing initiatives, ensure brand consistency and integrity while maintaining budget. Distinguish target markets in collaboration with research. Communicate new brand structures, messaging, and visual identities to internal teams/external service providers. Manage development and execution of brand campaigns with supporting BBY partners utilizing both paid and owned media channels. Partner with business owners to support quarterly and annual KPI targets of the BBY private label brands.

Greater Minneapolis-St. Paul Area

In this role, I managed BBY U.S./global/external packaging suppliers and processes [structural engineering, photography, production art, pre-media and print] for all Private Label products procured through Exclusive Brands [ExB]. Other facets of this position included:▪ Led all creative aspects and build-out of packaging and Private Label Brands. ▪ Maintained brand integrity. ▪ Partnered with Product Managers in product commercialization. ▪ Managed and prioritized photography.▪ Ensured brand consistency.

Greater Minneapolis-St. Paul Area

I was one of six General Managers that oversaw facility operations. I managed the Creative Department, led graphic design, copywriting/creative, and photo studio functions. Additional areas of involvement:▪ Managed Creative Department, led graphic design, copywriting/creative, and photo studio functions. ▪ Articulated creative design ideas, concepts and presented to clients. ▪ Reviewed and approved art and copy materials developed by staff. ▪ Coordinated internal/external creative resources. ▪ Managed timelines, deliverables, staffing, financial/technical resources related to design and media production.

Eveleth, Minnesota

My role was to assist the Construction Team, Props, Set Decorators and Art Department.Management functions entailed:▪ Produced requested graphics with short lead and turnaround times.▪ Coordinated and directed all movie photo shoots.▪ Managed all end of day departmental POs.▪ Organized licensed artwork involved with various movie scenes.▪ Managed product licensing and clearance through Warner Bros. legal department.▪ Troubleshoot and resolve daily routine and non-routine events.

Chaska

I managed the quality, image, and success of all artwork and advertising [packaging, product collateral, brochures, direct mail, presentation boards, national consumer and trade advertising, tradeshow booths, store displays, press kits, etc.]. Other areas of oversight included:▪ Managed and balanced project workflow. ▪ Directed creative team from concept to print preparation. ▪ Created and approved standards. ▪ Directed photo shoots, press runs, and external projects. ▪ Obtained quotes and worked within budget parameters.

Bachelor'S Degree, Marketing And Innovation Management

Associate'S Degree, Advertising Art And Design