Nicole Fiebich (Betz) Email & Phone Number

Portland, Or, Us

Herzogenaurach, Bavaria, De

• Creates seasonal marketing and activation plans for the Amazon wholesale business, that delivers YoY growth tied to marketing KPIs. • Drove 54% sales and 83% conversion increase on the adidas Amazon brand store due to implementing a new creative and merchandising strategy. • Works cross functionally and in close co-operation with key account sales, merchandising, operations, and external agency partners. • Owns and executes seasonal account marketing calendar by creating account strategy and activation implementation.• Owns all creative across the amazon brand store and content updates for PDP improvements. • Reviews account buy plans and seasonal priorities to ensure cohesion with larger NAM marketing strategy. • Project manages and briefs all site content into agency partners and manages creative revisions adhering to global toolkit guidelines. • Manages seasonal photoshoots by submitting RFPs, contracts, usage rights, sample orders, and final image selects.

Carlsbad, Ca, Us

• Account Manager for top accounts such as: Hydroxycut, OUAI Haircare, and Quest.• Owns topline sales and P&L across Amazon, Walmart, and Groupon. • Partners with cross-functional teams to drive planning, inventory forecasting, content, and marketing strategies. • Schedules kick-off calls and SOW’s by outlining goals, deliverables, marketing plans, project and deadlines. Utilizes project management tools and deliverable trackers.• Creates and presents C-level decks for board members outlining current marketing strategies, growth goals, and financials.

Vancouver, Wa, Us

• Account Manager for premium partners such as: Dr. Martens, Keen, GSI, Fjallraven, ENO, and Native Shoes on Amazon• Drove over $5 million dollars in topline revenue within one year of the initial partnership setup phase through the end consumer point of purchase.• Communicates daily to C-level, while driving individual business growth and strategy goals.• Presents quarterly and yearly business updates, while managing internal agency expectations while balancing external partnership relationships.• Defines individual OMNI and global strategies by overseeing creative, marketing, forecasting, operations, and sales.• Owns merchandise, buying, and seasonal forecasts to drive and meet topline sales revenue and bottom-line profitability.• Project manages brand plans, project timelines, and seasonal launches by holding kick-off calls with contributing partners outlining due dates, ownership, and deliverables.• Utilizes project management tools and trackers, assigning task owners with deliverables and due dates.

Portland, Or, Us

• Reported directly to the CEO. Developed marketing campaigns oriented towards driving the OMNI business by raised customer acquisition, engagement, community events, sales and measuring KPI’s. • Owned national market strategies for all 67 retail and 13 outlet stores with set KPI’s to reach new customer acquisition. Developed store events by providing data driven results to determine effectiveness of marketing programs and efforts.• Owned and developed new store openings by planning market specific campaigns to drive business and customer recognition. Developed PR and marketing campaigns while working cross functionally with influencers, retail operations, creative, merchandising and e-commerce. Trained store teams on field marketing to continue with market successes. • Drove sessional marketing initiatives by owning and delivering creative briefs to produce compelling visual branding materials, and messaging plans cross-functionally. • Managed all offline marketing activities such as sponsorships, partnerships, and all physical print, pos, and marketing collateral. • Owned budgets and created marketing calendars. • Communicated and worked directly with national vendors and malls to deploy brand strategies and execution. • Collaborated with licensing partners in development of OMNI channel campaigns to drive business and customer awareness.

Portland, Oregon, Us

Managed all consumer and wholesale branding, marketing, and advertising across the United Salad’s, four companies with net sales over $700 million in annual revenue. Was responsible for the complete rebrand and launch of Mary’s Harvest while streamlining the wholesale line to be consumer facing. Worked in conjunction with executive team to promote sales across e-commerce and retail. Reported directly to the President.• Was responsible for the launch and creation of Mary’s Harvest rebrand and website overhaul. • Launched Mary’s Harvest grab-n-go line on AmazonFresh.com.• Implemented SEO programs to gauge consumer actions for Mary’s Harvest and United Salad. Proficient in Google AdWord and Google Analytics.• Managed all Email Blasts and Social Media advertising to raise brand awareness.• Managed all press releases, POS, marketing, social media, and advertisements (radio, print and digital) across the board.• Art directed and manages all product and studio photography. • Managed a team of designers, copywriters, and brand ambassadors.

Portland, Oregon, Us

• Art Directed photoshoots for all sales materials including: wholesale price books, editorial look books and POS. Produced photoshoots by managing budgets, legal contracts, booked set crews and negotiated model fees and usage rights. Managed color correction.• Project managed seasonal photo shoots by outlining photo shot needs and angles, booked studio and set crews, handled all product delivery and sample tagging, created photo set lists. Managed color correction re-touches.• Recruited and managed 24 Brand Ambassadors. Seeded product for Ambassadors to shoot for all Social Media platforms.• Posted and curated daily images on PWM channel. Created Marketing campaigns to actively engage followers and push corporate marketing initiatives.• Implemented Push Marketing tools on social channels that created profitable sales revenue on PWM’s website. Expanded Instagram channel by over 200% of followers in less than one year.• Conducted market research to develop seasonal corporate color palette.• Communicated current promotional messages between 50 regional malls and outlets.

Portland, Oregon, Us

• Researched Marketing and fashion trends for all divisions.• Communicated with outside studio to manage color/photo retouches for whole sale line.• Produced photoshoots by managing budgets, legal contracts, booking set crews and negotiated model fees and usage rights.• Assisted Brand Manager with photographing materials for Whole Sale Look Books, Price Books and POS Shoots.• Assisted the Chief of Creative with corporate initiatives, by building policy and trend documents.• Maintained photoshoot sample lines.• Coordinated Instagram posts and assisted with obtaining imagery and content for Social Media channels.

Portland, Oregon, Us

• Assisted with Sales Meeting preparation and presentations.• Assisted with seasonal line development, by researching competitive brands to hit price points and major trends.• Managed team calendars, ensuring to hit key deadlines and dates.• Managed cost and audit sheets to help manage budgets for the Sales Team.• Developed and maintained merchandise planning tools, including all color palettes and InDesign documents.• Designed woven structures on NedGraphics and wove fabric samples on AVL, Dobby and Jacqaurd looms.

• Specialized in trend and color forecasting.• Created mood boards.• Designed textile prints using Illustrator and Photoshop.• Managed print recolors.• Assisted with merchandising of product assortment.

Bachelor Of Arts (B.A.), Major: Fine/Studio Arts Minor: Multi Media

Jacquard Silk Weaving

Painting And Drawing

Painting And Drawing