HeraMED is a technology company in the process of redefining the prenatal care experience for expecting moms worldwide. Our FDA cleared, connected maternity care solutions include HeraBEAT, HeraCARE, and more, are designed for home use. Led by a team of medical professionals, experience designers, engineers, and parents, HeraMED is leading the digital evolution of connected maternity care, one mom at a time.

I help early to mid-stage companies build strong foundations upon which they can grow. I write the stories, market the things, operate, organize, strategize, and execute. I want to work with passionate minds driven to change things for the better. Focused on transforming maternal health - mentally, physically, emotionally, and communally pre and post birth - because we can and must do MUCH MUCH MUCH better.

The Fletcher Foundation was started by Ed and Mary Fletcher to support the future growth and development of San Diego's rich non profit network. The Fletcher Foundation, now run through the San Diego Foundation, proudly donates annually to local non profit that are working in alignment with Ed and Mary's original vision, one that descendants share and work to support now and into the future.

The Wiggle is a place for moms and moms-to-be to connect, care and grow.

Growth, brand strategy, ops, culture, communications, I'm a skilled multiple hat wearer with a knack for strategic planning, prioritization, and thoughtful execution. Questis' technology platform helps financial intermediaries run their businesses efficiently, compliantly, and at scale. Our two sided, configurable experience lets firm users manage their plans and data simply in a CRM-like interface, giving them access to reporting, transparency, and direct communication with employees/plan participants. A connected, firm branded experience gives employees/plan participants access to a user-friendly, personalized financial wellness program with key features including: a financial sentiment survey, financial wellness scoring, a library of personalized content, account aggregation, retirement income calculators, budgeting tools, and more. This unique combination of technology and real, human financial coaches/advisors allows financial service providers to scalably guide people to financial behavior change and progress. Benefits for firms, employers, and employees are tangible. Client samples include: PwC, Lincoln Financial Group, HUB, and more.

Hot beats and smooth flows for strong bods and calm minds.200 hour certified Vinyasa/Power & Yoga Sculpt.

*Acquired by McKesson's Change Healthcare >> Acquired by United Healthcare* PokitDok was a cloud-based software platform built to power transparent, streamlined healthcare transactions and experiences.Brand, product, content, and strategic lead-gen enthusiast working to change the guts of healthcare one API call at a time:- Content strategy, creation and management across multiple targeting from developers to multiple enterprise audiences - Sales <> marketing ops + process optimization - Platform user revenue growth + experience testing + enhancement- Marketing automation creation + management- Product definition, positioning and strategic vision development, strategy, and execution - Company vision and brand positioning development - Digital growth via social media, partner programming, web, demand gen, and email marketing- Guerilla marketing re: healthcare influencers, startups + developers- Paid media strategy, spend and management + PR support- Event strategy and planning re niche markets, specifically self service developers- B2B marketing strategy - Developer / engineer marketing strategy - Marketing collateral creation of all kinds including but not limited to case studies, white papers, etc.

Mommy Water is a drinkable prenatal vitamin designed by doctors and approved by moms. As a member of the founding team and the Head of Brand Marketing and Lifestyle, it was my responsibility to build a strong relatable brand identity, to cultivate a passionate group of early adopters, and both a solid growth strategy and trajectory. Mommy Water was developed by beverage nutritionists and inspired by moms who had a hard time stomaching the large and at times harsh prenatal vitamins. Mommy Water Drinkable Prenatal Drink Mix comes in four fun and delicious flavors, is easy and enjoyable to consume, and keeps all moms-to-be hydrated and happy. It includes all important elements of a prenatal vitamin and added fiber for pregnancy related constipation as well.Mommy Water was sold online via the Mommy Water website and by third party retailers including Walmart, Target, Buy Buy Baby, and many more independent stores nationwide. Mommy Water entertained multiple acquisition offers during its tenure.Responsibilities include:- Identity and brand development - Packaging and visual design- Growth strategy and community expansion- Content development- Influencer program development and management- Wearing multiple hats - Seasoned multi tasking- B2C marketing strategy - Retail and online distribution strategy- Social media marketing and email marketing

Responsible for all brand marketing initiatives to spread agency reputation and attract new business. Acted as a digital strategist for brands including: Sony, Lacoste, The Mirage Hotel & Casino, & Qualcomm.Responsibilities included:- Brand and culture identity development and management- Cultural guideline creation and growth- Marketing, planning, budget management, content and social media strategy, deployment, art direction, management and reporting- Account management/project management- On-boarding process development and maintenance - Business development, scope, etc- Vendor management- Partner marketing development and management- Public relationships support and outreach- B2B marketing- B2C marketing

Devised, executed and reported on integrated marketing communications strategies for all agency retainer clients touching tactics including but not limited to media (OOH, radio, TV, print, digital), web, print, social, email marketing, and event strategy. - Day-to-day client contact for multiple accounts- Account management and project management- Comprehensive strategic planning for multiple agency of record clients quarterly and semi annually - Ongoing strategic marketing lead for 7+ accounts simultaneously- Developed, presented, and managed budgets $300k+ to accomplish account objectives and client goals- Managed all vendor partnerships on behalf of clients ranging from SEO and PR, to digital and traditional media planning- Managed and coached a team of five with a focus on data driven testing, professional development, and consistent education - Active member of business development re: strategy, presentation, and detailed scoping

Devised and led all social media marketing strategies for all agency clients. - Day-to-day client contact for all social media and search marketing (SEO) clients- Developed and managed ongoing recommendations in other channels to enhance social strategy and grow the business relationship- Managed vendor partnerships on behalf of clients including SEO, PR and PPC- Led a social marketing education series targeting existing and prospective clients alike- Managed three junior staff team members growing the team and client roster from 1 to 15 in the first year- Active member of business development re: strategy, presentation and detailed scoping

Social Media and General Marketing consulting for various clients to increase their presence and brand awareness. I develop highly organized, strategic plans to solve client problems and meet KPIs. Clients types include B2B and B2C.

Responsible for all social media and web initiatives for wavehousesandiego.com, wavehouse.com and waveloch.com. Developed the template approach and guidelines for promotion of Wave House franchise locations in South Africa, Singapore, Chile, Dubai, Spain and the UK.Responsibilities included:-Content, social media and marketing strategy-Community management, testing & reporting across all platforms -Photography, video editing, email marketing, social media lead generation, etc. -Event planning & PR-Ad buying & testing across all relevant social platforms-Partner marketing (digital, traditional, vendor)

Creative writing skills implemented to create website content in preparation for international launch.Extensive research and organization with respect to various pre-launch tasks. Production and promotion work for expertly edited video features that exist at the core of the site.

Exploration of new target markets in order to inspire a word of mouth buzz via forums and blogs for major clients. Creative writing skills implemented online in order to appeal to specific target markets and audiences.

Managed groups of interns with respect to quarterly goals and projects.Organized and put on weekly informational meetings/lectures/updates on group progress with extensive use of Microsoft PowerPoint and Excel.

Extensive research for clients with respect to their organic search engine marketing needs. Performed widespread tasks with excel concerning organization or vast numerical or categorical databases.Wrote published keyword articles to enhance the (seo) search engine optimization/page rank for our clients.

Through extensive teamwork and research, designed and constructed detailed marketing strategies and plans.Aimed at research of marketing and advertising divisions, analyzing their weaknesses and strengths in order to improve the Daily Bruin's clientele base and profit margin.