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Nicole F. personal email
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15 years’ leadership experience │ Multimillion-dollar projects │ National & global operationsIf you build it, they will come? Not without marketing. Every business needs a strategic marketing plan that takes into account the customer, market, and competition – a creative process that leads to innovative solutions, steady customer acquisition, and sustainable sales growth. As a leader in B2B SaaS marketing, I have worked with global, high-value clients, including Fortune 500 companies, as well as start-ups and small- to medium-sized enterprises.I actively listen to each client, understand their vision, identify their needs, and build targeted marketing strategies that strengthen their brand, expand their consumer base, and exceed their expectations. Throughout my career, I have built Sales and Marketing teams and drove continuous improvement efforts to meet sales targets and business objectives. My expertise include:- Creating brand, inbound, and affiliate marketing strategies and implementing multichannel campaigns.- Leveraging skills in web analytics, consumer insights, and POS data analysis to track performance.- Developing strong, consistent brand identities with go-to-market planning and demand generation. - Hiring and mentoring staff and managing project lifecycle from conception to execution.- Building long-term partnerships with internal / external stakeholders (C-suite, clients, and vendors).- Uncovering market opportunities and emerging trends to stay ahead of the competition.I also apply my expertise in marketing, technology, and business development through various community outreach initiatives, such as teaching new immigrants and young adults how to start a business in Canada. Health and wellness is another passion of mine, and I provide business teams mindfulness and life coaching workshops to help them manage stress and build resilience in the workplace. Recognitions:- Featured in IBM Executive Report – “Can the Millennial Generation Rescue Government?”- Featured in Career Mash – “Fabulous Canadian Women Taking the Tech Industry by Storm.”- Nominated for 2 consecutive years for the Women in Gaming Awards – “Rising Star within an Organization.”If my accomplishments resonate with you, reach out. I’d love to chat.
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Marketing DirectorPropstream Mar 2021 - PresentLake Forest, California, UsAs Head of Marketing for the leader in nationwide real estate data, I manage a team to create sustainable growth marketing and retention strategies that deliver exceptional results. I delight in crafting end-to-end market strategies that inform and engage partners, investors, agents, and lenders to the advantage of big data and the power of the PropStream SaaS platform. My role focuses on digital marketing and storytelling through branding, communications, events, affiliate/influencer marketing educational courses, search engine marketing, and social marketing. -
Teacher And Business CoachLester B. Pearson School Board Mar 2016 - Jun 2021Dorval, Quebec, CaAs a Business Instructor, I teach adult students, how to start a business. As a Marketing and Sales Instructor, I cover topics, such as professional communication, project management, social media and digital marketing, brand promotion, and professional sales. My achievement include:- Receiving consistent positive feedback from students about my teaching style and value of my classes.- Delivering relevant, practical advice to provide students with a clear business development roadmap. -
Marketing DirectorCtrl + Alt Marketing Oct 2016 - Feb 2021Montreal, Qc, CaAs Head of Marketing, I combine technology, marketing, and operational strategies to support start-ups in uncovering new business opportunities and building sustainable revenue growth by delivering balanced, innovative marketing programs. My achievements, thus far, include:- Tripling a client’s revenue by increasing customer acquisition and strengthening brand image with multichannel campaigns (advertising, retail promotion, POS, and media planning).- Boosting a client’s social media followers from 1,000 to 10,000 by building a framework for social media campaigns, and training the owner and 2 staff members on executing strategy and utilizing insights from web analytics.- Growing brand visibility by building end-to-end business plans, and engaging and converting leads via strategic branding, content marketing, and SEO.- Delivering projects on time and budget by partnering with third-party vendors (web and graphic designers, advertising specialists, and even coordinators) to implement content deliverables and promotional campaigns. -
Vice President (Vp), Business Development, Voice Of Customer Analytics Saas PlatformIperceptions May 2013 - Oct 2016Montreal, Quebec, CaIn this role, I was accountable for expanding the target market and growing profit by seizing new business opportunities, developing strategic partnerships, growing internal teams, and establishing marketing channel strategies. My achievement include:- Generating over a million dollars in revenue by landing high-value clients (e.g., Goodyear, Peace Corps., US Department of Labor, and General Services Administration, US Government) to adopt Voice of Customer SaaS platform.- Leading the RFP process, working with legal teams, negotiating business terms, and closing and transitioning business to the Account Manager.- Building an in-bound Sales team of 3 and developing communication emails / structures to drive sales.- Mentoring and coaching team on reaching quotas and targets, inspiring members, and ensuring high performance.- Increasing client base by developing marketing and content strategies using CRM.- Improving client experience by working with the Analytics team to analyze data extracted from feedback surveys and enhance the user journey. -
Chief Operating Officer, Saas Retail Affiliate MarketingShare Results Dec 2011 - Apr 2013As the COO, I restructured departments, developed systems to monitor KPIs, and hired / led a team of 25 people in Sales, Marketing, Product and Software Development, Finance, and Legal. My achievement include:- Doubling revenue by closing contracts with clients, such as Scotiabank, Lasik MD, and Zaplo.- Increasing brand presence by executing SaaS account management and improving customer and affiliate acquisition, activation, and retention.- Creating a demand generation strategy to drive revenue for clients.- Articulating customer and market needs and impacting top-line results.
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Commercial DirectorEcom Access Mar 2002 - Nov 2011As a founding employee since 2002, I led cross-functional teams and global suppliers to deliver an international market leading solution. My accomplishments include:- Creating a global marketing strategy that was implemented in various countries and time zones, and positioning the software and brand as a global industry leader.- Negotiating more than 50 new client contracts from Europe’s gaming sector and working with publicly-traded Fortune 500 companies.- Preparing the company for a multimillion dollar sale as Head of Due Diligence, serving as a Spokesperson, and coordinating with the Finance and Legal teams.
Nicole F. Skills
Nicole F. Education Details
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Qut (Queensland University Of Technology)Economics And Marketing -
Qut (Queensland University Of Technology)Physiology & Nutrition
Frequently Asked Questions about Nicole F.
What company does Nicole F. work for?
Nicole F. works for Propstream
What is Nicole F.'s role at the current company?
Nicole F.'s current role is Head of Marketing PropStream.
What is Nicole F.'s email address?
Nicole F.'s email address is ni****@****ess.com
What is Nicole F.'s direct phone number?
Nicole F.'s direct phone number is (514) 488*****
What schools did Nicole F. attend?
Nicole F. attended Qut (Queensland University Of Technology), Qut (Queensland University Of Technology).
What skills is Nicole F. known for?
Nicole F. has skills like E Commerce, Affiliate Marketing, Digital Marketing, Marketing Strategy, Online Advertising, Marketing, Online Marketing, Business Development, Social Media Marketing, Sem, Web Analytics, Affiliate Management.
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