Nicole Franco Email & Phone Number

Delray Beach, Fl, Us

Delray Beach, Fl, Us

-Managed and mentored a team of PR Associates and Strategists, fostering a collaborative, growth-focused environment prioritizing innovation and a positive team culture. Conducted regular 1:1s to support individual development, and led the team on large campaign pushes, equipping members with scalable pitch strategies that strengthened publisher relationships and drove agency-wide success.-Managed complex, cross-functional data and expert-led campaigns end-to-end for 8-10 clients, overseeing all promotional aspects and coordinating with creative and internal teams to ensure high-quality results across tight timelines.-Conceptualized and pitched high-impact campaigns, independently creating strategies that secured 90+ pieces of coverage, with some projects syndicating to over 300 placements across publications, all under tight deadlines.-Authored thought leadership content, including personal bylines and executive talking points for clients, establishing a strong presence in top publications and significantly enhancing brand messaging, visibility, and credibility in the PR landscape.-Developed and implemented AI-driven tools (such as Qwoted expert GPT, personalization GPT, and reactive idea generators) to streamline workflows, boost productivity, and foster personalized client and journalist interactions that enhanced daily engagement.-Spearheaded a company-wide proactive strategy initiative that positioned clients as industry experts, securing 16 published pieces of content for personal clients and nearly 40 for the team, significantly amplifying brand visibility across key publications.

Delray Beach, Fl, Us

-Ensured client success by conducting daily reviews of campaign pipelines, including pitch strategies, priorities, adjustments, and closeouts to drive impactful outcomes.-Trained, guided, and audited team members' output to ensure precise and effective pitch execution, ensuring overall campaign quality.-Collaborated with the Creative Department on ideation, survey development, and peer review to produce newsworthy content that resonates with target audiences.-Communicated regularly with leadership on progress, challenges, solutions, and ideas, establishing expertise and consistently achieving client success.-Developed and implemented quarterly innovation initiatives that continuously improved client results and strengthened the team’s strategic approach.

Sarasota, Fl, Us

-Managed client expectations and strengthened relationships through proactive communication and scope management, overseeing personas, databases, marketing automation, and social media to align with client goals.-Orchestrated and promoted client events and programs across multiple channels to drive lead generation, successfully achieving client lead generation targets.-Collaborated with cross-functional specialists—including designers, developers, and video producers—to ensure timely project completion and high-quality deliverables.-Led client status calls and planning meetings, preparing agendas, and conference reports, and developing projects, tasks, schedules, and estimates to keep all parties aligned and informed.

Delray Beach, Fl, Us

Develop and oversee the execution of promotions strategies and providing regular strategy pivots to ensure client success. Core responsibilities: -Developed thorough, engaging, and emotionally compelling pitch strategies for the media relations team and clients. -Collaborated with creative strategists and provided feedback in production to ensure client content was desirable to top-tier publishers.-Maintained consistent communication with the team account manager to discuss and monitor account performance, proactively coming up with solutions to deliver client success.-Implemented highly personalized and effective pitch strategies that developed strong long-lasting relationships with publishers.-Identified high-impact link opportunities through link gap analysis, syndication network research, and self-led education. Notable Achievements: - Secured coverage on a dream publication for a client in the first three weeks on the job

Delray Beach, Fl, Us

Oversaw an evolving group of Fractl’s mid-tier clients by managing backend content creation, fostering future ideas, and maintaining client consistently updated on-going progress. Core Responsibilities: - Implemented highly personalized and effective pitch strategies that develop strong long-lasting relationships with writers - Analyzed trends in campaign performance and publisher coverage for clients on an ongoing basis- Consistently audited account team to ensure success on all client content that is owned by other Media Relations team members - Identified high-impact link opportunities through link gap analysis strategies, Fractl’s syndication network research, and other self-led education- Met weekly with supervisor and account manager on account health, strategy progress, and challenges, proactively ensuring success on client accountsNotable Achievements: - Created and maintained weekly connections with publishers that led to securing coverage for eight different pieces of content while in the lead positon - Excelled department goals by securing 63 placements (pieces of content on several publications) in the span of eight months - Wrote an article that was published to help PR professionals instill social media techniques in their marketing strategies

Delray Beach, Fl, Us

Managed several accounts and content strategies for a varying list of clients while creating and maintaining relationships with the media. Core Responsibilities: - Compiled and managed media lists- Acted as the liaison between the media and our clients to shape, develop and pitch stories while cultivating relationships with journalists- Analyzed campaign performance and advised the promotional viability of future work- Maintained constant communication with supervisor and account managers on account health and priorities for top-tier clientsNotable Achievements:- Reached 35 placements (a dream KPI) in the last quarter and maintained the metic over 30 since December of 2019- Innovated pitching by testing new templates that have secured BuzzFeed & HuffPost placements - Wrote digital marketing articles that were published to help other PR professionals navigate through the various obstacles of pitching journalists

Gainesville, Fl, Us

Core Responsibilities:- Wrote and edited social media posts and blog content for the organization’s website- Worked on special projects, initiatives, promotions, and other programs as needed to grow the platform- Managed and promoted the organization’s social media presence while engaging with the appropriate audiences- Worked with communications executive to ensure strategies are implementable and optimized where required

Core Responsibilities: - Maintained social media pages, posted weekly on issues related to the environment, and sought relevant content to engage audiences- Collaborated with the Southwest Advocacy Group in creating engaging environmental activities for after-school students- Assisted in providing information and tools for most volunteer cleanups and participated in tabling events promoting litter prevention

Orlando, Florida, Us

Core Responsibilities:- Collaborated with superiors in working on biweekly projects by editing content on websites to increase SEO-Maintained company web pages by editing and refreshing content to appeal to company audiences- Engaged in content migrations and assisted in the construction of new, efficient websites for clients- Engaged in biweekly lessons on SEO, HTML Coding and effective article writing

Brookfield, Wi, Us

Core Responsibilities:- Collaborated with the publisher in creating family-friendly content to feature in Gainesville Neighbors Magazine- Maintained a representative position by interviewing families and people of the community for magazine features- Composed feature stories, local articles (business profiles and charity spotlights), and other filler every month- Prioritized in time management and organization to compose all articles by deadline- Cooperated with various publishers, designers, and magazine photographers on any suggestions and edits on the rough content of articles and construction of the magazine- All articles were published in Gainesville Neighbors Magazine

Bachelor'S Degree, Public Relations

Minor, Non-Profit Organizational Leadership