Nicole Garside Email & Phone Number

New York City Metropolitan Area

Account lead on healthcare team.

Greater Minneapolis-St. Paul Area

DevicePharm is a full service marketing firm that provides marketing strategy and integrated marketing solutions for medical device, biotech, and pharmaceutical companies. www.devicepharm.com

Greater Minneapolis-St. Paul Area

DevicePharm is a full service marketing firm that provides marketing strategy and integrated marketing solutions for medical device, biotech, and pharmaceutical companies. www.devicepharm.com

Greater Minneapolis-St. Paul Area

Role of strategic planner in the Holiday Q4 marketing campaign. Managed campaign work within print, catalog, radio, out of home, collateral, in store signing, packaging, paid display, paid social, social engagement, email, and Target.com (desktop & mobile). Acted as communication captain across pyramids to plan and execute various strategies. Key Accomplishments: Led digital work within cross category Holiday campaign within paid display, paid social, social engagement, and Target.com. Managed business priorities for each channel. Traffic to mobile platform from dynamic mobile units was up 106% year over year. Paid social resulted in $18.3 million incremental multichannel sales. Social engagement strategy resulted in 2.4 billion impressions and an engagement rate that was up 100% year over year. Total digital traffic to Target.com increased 41% year over year.

Greater Minneapolis-St. Paul Area

Manage execution and timeline of marketing materials for the Healthcare business as well as the Holiday campaign. Work crossfunctionally with brand category managers, channel owners, and agencies in ensuring that all materials meet approval.

Directed and coordinated the successful launch of a new brand platform for a 100+ year old company, including complete web site redesign. Managed a successful social marketing campaign, which resulted in nearly doubling the number of registrations to the client's online platform.; Assisted account executives on various accounts, including Comcast, The TRUTH, Disney, Robinson Fans, Astellas, the Utah Cancer Control Program, and various other Department of Health accounts. Oversaw various grassroots marketing, specifically targeted to the Hispanic population. Managed TV, radio, and print production with various clients. Coordinated web projects, sponsorships, direct mail campaigns, collateral purchases, and other projects.

Worked with media contacts to obtain articles and interviews with top tier and second tier media outlets. Assisted in development of strategic plans. Wrote email pitches and press releases. Promoted from intern to Account Executive upon completion of internship.

Master’S Of Science, Digital Marketing, 4.0

Activities and Societies: Phi Kappa PhiWith an emphasis on providing current and relevant instruction on topics today’s digital marketers.

Ba, Communications

Activities and Societies: Student Body Vice President, PR director, Activities for Women Students