🔍 Delivering best-in-class thought leadership and consumer insights to drive innovative strategy for leading brands✅ Leveraging 'only at Google' data, AI, and strategic vendor partnerships to deliver game-changing insights for key clients ✅ Leading insights for the Grocery/QSR vertical

🛒 Delivering actionable solutions that solve strategic business problems and promote a culture of data driven decision making across the enterprise.✅ Devising and developing the Enterprise Consumer Segmentation that received corporate adoption and endorsement and is now leveraged across the business✅ Designing and leading large-scale, high-value strategic projects through a robust execution framework that spanned disparate data sources

🚀 Helping companies blend research with big data, predictive analytics and AI to deliver unique insights that drive enhanced, personalized, customer experiences✅ Working on-site with WSJ to create a company-wide analytics and performance reporting framework✅ Developing an AI-powered marketing personalization engine (Wavelet) that automated 1:1 digital marketing communications. Awarded MARs start venture status by the MARs Discovery District.

🌎 Helping global clients deliver data-driven, insights-led marketing programs supported by research and reporting - resulting in industry leading levels of engagement✅ Part of a task force charged with the development of the global campaign management framework, implementation strategy, and customer journey for Nissan worldwide✅ Supported the Nissan North American business via the development and execution of a comprehensive research curriculum and framework that included target customer identification and profiling, campaign tracking and assessment, and strategic brand positioning.

📈 Interpreting behaviour via analytically driven research methods and analysis to uncover insights that inform strategic brand direction and positioning.✅ Leading innovation brand and communication research initiatives for key accounts✅ Developing and implementing a large-scale consumer segmentation for Mondelez that informed brand positioning and marketing across North America