Nicole Hallberg Email & Phone Number

Wilmington, Delaware, United States

I manage the marketing team at First Ascent Design, specializing in strategizing and executing on email, search, and social media campaigns for our fantastic clients.

Greater Philadelphia Area

As a content writer and digital marketing consultant, I leverage the power of online content and social-proof marketing techniques to get growth-stage businesses un-stuck and thriving. I built my digital content marketing agency by writing thousands of blogs, social media posts, email campaigns, websites, landing pages, case studies, and white papers that.

Greater Philadelphia Area

As City Champion of Philadelphia I ran the Philly chapter of Women in Digital, managed a chapter board of 12 women, and hosted monthly member meetups to advance opportunities for women working in the digital fields.

Greater Philadelphia Area

• Wrote, edited, and proofread over 100 weekly resumes, cover letters, academic CVs, personal statements, and LinkedIn profiles for a professional career counseling service with over 6K clients on a team of three editors.
• Performed daily peer reviews of written work to proofread documents for grammar, tone, usage, technical accuracy, and proper document formatting using information from industry research and client interviews.
• Created and implemented a new industry research checklist procedure that reduced order turnaround time from six to two weeks by gathering and documenting job listing data, earning a 5% salary raise.
• Drafted monthly 1K word MailChimp newsletters providing resume writing tips to 4K subscribers.
• Researched standard industry terminology and usage, common skillsets and technology, and position requirements using job listings databases, online sources and company profiles.
• Maintained an Invexi research database and company wiki of job descriptions, skill lists, proper formatting procedures, and common usage information adopted and used by the editing team of three.

Greater Philadelphia Area

• Wrote, edited, and SEO- optimized monthly editorials, sponsored posts, and product reviews between 300 and 1.2K words on behalf of a Google PR 4 ranked lifestyle blog with a WordPress and HTML backend.
• Wrote engaging marketing content for sponsored posts while optimizing anchor text and metadata.
• Coordinate a press trip and three-week promotional campaign by creating all Twitter, Facebook and Instagram posts, writing two 1K word editorials, and executing cross promotions and interviews with local businesses.
• Implemented SEO techniques to increase blog post reach by researching and targeting keywords and meta descriptions using Yoast and WordPress plugins while monitoring traffic information with Google Analytics.
• Promoted articles through social media posts to an audience of 11.2K followers.
• Captured, edited and researched photos and Creative Commons images to accompany posts.

Greater Philadelphia Area

• Created and managed web content for Magnet Magazine's online edition and blog using Adobe Photoshop and WordPress Content Management System (CMS).

Wantage, New Jersey

• Created, organized and managed web content for a new website while writing marketing copy, ghostwriting copy, and letters of introduction to other organizations.