Nicole Hands Email & Phone Number

New York, New York, United States

Directed brand positioning and marketing strategy for Caliber, a strategic marketing communications agency focused in financial services and technology (fintech, insurtech, proptech)• Guided the company in leveraging digital content and email marketing strategies for brand establishment, lead generation, and improved client relations• Led efforts to assess, draft, and submit for industry awards and rankings during a three month period, in support of Caliber’s brand awareness goals — results included securing a first-time industry ranking and an American Business Silver Stevie Award• Collected and composed case studies and testimonials to demonstrate Caliber’s capabilities and industry experience• Negotiated co-marketing partnerships with industry organizations, events, and professional services providers to support lead generation and brand building • Established the foundation for SEO improvement by facilitating a website migration to WordPress in combination with an SEO content strategy — results included a 61% increase in quarterly search impressions

New York, New York, United States

Directed brand positioning and marketing strategy for The FR, a fintech media and intelligence company• Guided the company in leveraging digital content and email marketing strategies for brand establishment, audience development, and improved subscriber relations• Supported the launch of a technology product by developing and implementing a marketing and communications plan that emphasized content, email, and digital marketing• Built and implemented an audience development plan — results included adding 1,200 new subscribers in 12 weeks (increasing the weekly average by 6x), the establishment of a repeatable process for adding at least 200 new subscribers/month, and a 42% increase in target market followers on LinkedIn• Planned and launched a new daily email product for that increased web traffic by 102% • Negotiated co-marketing partnerships with industry organizations, events, and professional services providers to support audience development and brand building• Oversaw content development and production of daily and weekly e-newsletters for The FR

Milwaukee, Wisconsin, United States

Managed website, email, and content marketing for a boutique asset manager• Designed, launched, and directed the firm’s first social media strategy, which was recognized with an industry award for the best advisor-focused social media campaign• Led a website redesign that launched one of the first responsively designed websites in the asset management space, with the project completed on an accelerated 5-month timeline• Developed the business cases for, and then coordinated the implementation of, marketing technology to support the firm’s marketing and sales strategies, centralize data in the customer relationship management system, decrease compliance risks, and increase efficiency within the Marketing Team• Implemented a shift from print-first to digital-first content delivery, which increased speed to market by up to one week• Designed and oversaw the firm’s first content marketing analytics program, which evaluated each piece of content and its distribution in order to prioritize internal resources and improve engagement metrics among clients and prospects — data was used to determine messaging, target audience, dissemination approach, content format, and delivery timing• Directed, produced, and distributed video content to demonstrate firm’s thought leadership and elevate the profile of portfolio managers • Hired and supervised Digital Marketing Team

Milwaukee, Wisconsin, United States

Oversaw a nonprofit membership association’s website, e-newsletters, email marketing campaigns, social media, and quarterly print magazine• Developed content marketing plans for new initiatives, special projects, and association conferences• Designed, launched, and directed the organization’s first social media strategy• Developed and coordinated editorial plans for e-newsletters, quarterly magazine, and social media• Project managed three website redesigns• Managed the email, web, and social strategy during a crisis communication event• Presented workshops and webinars about social media topics

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Greater Milwaukee Area

Albany, New York, United States

Earned two 2007 Better Newspaper Awards from the New York Press Association:• 1st place, Health Coverage category• 3rd place, Rookie Reporter of the Year category

Albany, New York Area

Weekly newspaper

Ripon, Wi

Weekly newspaper

Ripon, Wi

Washington D.C. Metro Area

Two biweekly newspapers, The Georgetowner and The Downtowner

B.A., Politics And Government

Activities and Societies: Progressive leadership within student newspaper, including editor-in-chief• Minor: Law and Society • Academic.

Washington Journalism Semester

• Concentrated pairing of academic and experiential learning through a media internship • Immersion in all aspect of print and broadcast.