Nicole Armstrong Email & Phone Number

Sandringham, Vic, Au

Australia

London, England, United Kingdom

Clients: Sephora, Selfridges, Oner Active, Choose Love, Robinhood As part of the AKQA London/Sweden management team, I was a hybrid leader, where I led a portfolio of clients to be close to the work, while also leading the strategy department to remain engaged in my craft.

London, England, United Kingdom

Clients: IKEA, Allianz, Eurosport/Discovery+, Moncler, Stone IslandIn this role, I grew and developed an incredible team of progressive problem solvers, who help clients establish and build innovative brand experiences that grow businesses and brands within an ever changing landscape.

London, United Kingdom

Clients: Nike, Uncommon Creative Studio, Peroni Nastro Azzurro & Nimble ActivewearWithin each of these engagements, my role was to develop strategic recommendations on how to leverage new media and technology to establish and build meaningful relationships with each brand's customer base.

London, United Kingdom

Established the marketing practice by bringing together three functional teams and introducing new capabilities to create an in-house content team. Transformed the communications strategy with the customer at the heart, streamlined the agency mix and redirected the e-commerce development to be inline with the business stage and priorities.

London, United Kingdom

Clients: Nike, IKEA, Givenchy, Rimowa, GoogleAt R/GA I led a diverse range of clients, from sports and fashion to technology and lifestyle, where I established strong collaborative client relationships that resulted in effective and meaningful work.Here I built brand strategies for new and existing brands, established global membership programs, built digital e-commerce/omnichannel solutions, created integrated communications plans and developed innovative tech-led brand experiences. I spoke at events like the Guardian Changing Media Summit on the impact of emerging technologies on brands and was invited to present thought pieces to Nike and IKEA’s leadership teams on the future of service and disruptive branding. I also contributed articles to Campaign on Generation Z and women in the creative industry.Campaign Tech Awards Agency of the Year 2018 and 2019Campaign Digital Innovation Agency of the Year 2015, 2017 and 2018Cannes Lions 2015 Agency of the YearClios 2015 Agency of the YearAd Age 2015 Agency of the YearIntegrated Campaign of the Year 2018 for the "Make Google do it" campaignNike Speeding Tickets UK Finalist for New Thinking Awards for Brand Experiences Live 2016

London, United Kingdom

Clients: Peroni Nastro Azzurro, Virgin Holidays, Boots, No7Introduced digital and design thinking to traditional brand planning, as one of the first digital strategists to be brought into the agency. I worked with creative teams and clients to create integrated communications strategies, brand platforms and experiences that could live across channels and take the consumer through a branded journey. This resulted in award winning integrated communications models and revolutionary brand experiences for the likes of Virgin Holidays and Peroni Nastro Azzurro.

London, United Kingdom

Clients: StarbucksDeveloped social media strategies to grow brand engagement for Starbucks in the UK and helped localise its rebrand across its digital channels. While leveraging emerging media formats, like geo-targeting, to create new ways to engage and excite Britain with Starbucks coffee.

Calgary, Canada Area

Clients: AT&T, Panasonic, BudweiserBegan my career as a digital strategist, when no one really knew what it meant. Google had just bought YouTube for an insane amount of money. Facebook was taking over university campuses. And Steve Jobs introduced the iPhone for the first time. It was an exciting time. We were breaking all the rules and creating new ones. We were able to reinvent what a brand experience could be and where it could be experienced.Here I learned to put the customer at the heart of everything you do. Think in journeys that always connect the dots forward. And to never be afraid of experimenting with new technologies, or your competition will and leave you in their tracks.I take what I learned here, the sheer joy of creative problem solving and design thinking, to craft exceptional brand experiences to this day.