Driving growth through digital strategy using websites, SEM, SEO, social media, email, and other digital campaigns.

The Water Drop Group provides account management, strategic marketing, digital marketing, and advertising planning and buying services to agencies and corporations in need of additional support - whether to serve as its marketing arm, or a member of a team. With current and past experience in managing national brands to local shops, across a variety of industries, we're uniquely qualified to quickly ramp up on any product or service.

Developed lead generation programs using online and offline paid media strategies in support of product launches, special events and ongoing customer acquisition.

Served client base including Georgia Aquarium, Porsche Cars North America, TNT (Turner), Atlanta Gas Light Company, COUNTRY Financial, The Atlanta Civic Center, AEG Live (Exhibitions division), Premier Exhibitions, BellSouth, KIDS II and more. Spearheaded development of and effectively executed tailored marketing programs based on the identification of business objectives and goals, monitoring market research and consumer insights, and incorporating innovative ideas that support the brand strategies. Negotiated millions of dollars in ad buys across the country, and all media vehicles (broadcast, print, digital, OOH, non-traditional), delivering exceptional ROI. Successfully planned, launched and managed "experience" events for and on behalf of client base. Effectively managed cross-functional teams for the delivery of projects on-time and within budget.

Planned, executed and managed customized direct response programs for hundreds of non-profit clients in the Southeast. Trained and managed team of AAEs on direct marketing programs, company procedures, client relations and problem solving. Participated in round-table meetings with clients to plan year long campaigns.