Nicole Henson Email and Phone Number

100% Woman-Owned Construction company. Specialize in high-end design-build residential remodeling for clients who seek high quality products and craftsmanship.

Reported directly to business owners and key investors.Learned current state of processes and systems, understand operational challenges within, then orchestrated cross-functional solutionsPresented findings to stakeholders as an unfolding story with qualitative and quantitative data, current analysis, and suggested forward motionPresent analysis of historical data to set operating budget, departmental quality and growth goals (KPI) then presenting information to all teamsFacilitated staff meetings to communicate KPIs, resolve concerns and questions, then provided coaching sessions to ensure middle management and frontline staff were best equipped with informationDemonstrated expertise developing and deploying comprehensive leadership strategies including forecasting, performance matrix/KPI planning, operations, and marketing campaignsProven track record of success by measured outcomes including increase in customers/participants, increase in revenue, decrease in expenses, streamlined technical processes, and many other measurablesDeveloped and communicated business policy standards

Reported directly to business owner.Successfully doubled customer base and more than tripled revenue. Our office was known for our high employee retention. Job duties included “everything except the dentistry.” Was expected to work more than 40 hours per week.Proudly responsible for the many business functions listed below which required an extremely high level of flexibility, integrity, and resilienceCommunications and Written Resources: Developed a patient lifecycle to leverage branding and keep current clients with positive interactions; identified and provided areas to improve communication to patients then made materials to reflect it (brochures, social media, website, and trained employees on talking points); developed physical signageMarketing and Public Relations: Created the brand with innovative logo and stylistic design, managed all social media and ad campaigns, executed lead development strategy by annual/seasonal/monthly creative and campaign strategy, built overall brand strength and improving free marketing via word of mouth or referralsFinancial Management: Financial/budget analysis, risk analysis, strategic planning, budgeting, quarterly reporting, and futures modeling, present quarterly investment suggestionsAccounting Management: Vendor contract negotiation, account reconciliation, payroll, line-item reconciliationFacility Management: Responsible for all physical maintenance and build-out, improved functional spaces, executed long-term strategic plans for clinical and technology updates and replacementsHuman Resources: Job posting, interviewing, hiring and orientation for all clinical and business staff; mentoring programs for new vs experienced employees; facilitated meetings and responsible for resolving conflictsResearch and Analysis: Budget review analysis bi-annually to ensure spending was appropriate; Market area research (competition, location, expected profit, client database, fixed/variable cost standards) to target clients

Reported directly to business owner.Worked with clients to establish identity as Director of Marketing, then produced and orchestrated expectations for my cross-functional teams (Sales, Marketing, Events, and IT)Exceeded project management responsibilities by managing multiple, competing priorities simultaneous, thereby creating space to take on more clientsBecame expert problem solver under short deadlines and pressureLed all business relationships with clients; strategized and implemented idea-to-market service with data driven actions and measured resultsCultivated internal partnerships using shared timelines and intertwined goals among several functional teams including Events Management and Production, Web Development, Sales, Marketing and Client Services Created and communicated customer lifecycle marketing, sales, and customer service project logistics for multi-year clientsPrepared and presented business and client budgets for all marketing expenses for b2d and all client accounts. Developed KPI, lead cost, customer management expenses, and other resource needsHired, retained and managed a diverse team to develop and strategically execute client brand strategy, marketing campaigns, public speaking events, and paid advertising effortsWorked closely with globally outsourced vendors to negotiate quality and pricingSuccessfully gained diverse clients throughout the international medical and dental communityPromoted to twice during tenure

Reported to regional Director of Admissions.Responsible for KPI goals to upper management; communicated business goals and strategies to a sales team of 20+ tasked with meeting specific revenue goalsTrained all new sales agents on verbal communication strategies with potential buyersAccountable for producing low-cost lead to buyer set by international corporate standards, exceeded expectations nationally and recognized in the top 15 managers out of 200 nationwide (2005-2007)Ensure all verbal and print marketing were compliant to state and federal regulatory requirements in for-profit educationProduce, create, and maintain all sales collateral while adhering to branding requirementsContinuous market research regarding industry trends and competitors to maintain budget expectations in for-profit education marketDirectly enrolled over 700 students into Bachelors and Masters degree programsPromoted and relocated during tenure

Reported to Dean of Admissions and PresidentExecuted a successful logistical plan including marketing materials and event management to become known in the community as a reliable source of general college admission processesCreated a targeted early college recruitment program to high school students and their parentsPitched PR-related stories to local print and live mediaPresented information to students, faculty, and prospective studentsDeveloped all content copy and negotiated vendor print productionReported to Dean of Admissions and PresidentExecuted a successful logistical plan including marketing materials and event management to become known in the community as a reliable source of general college admission processesCreated a targeted early college recruitment program to high school students and their parentsPitched PR-related stories to local print and live mediaPresented information to students, faculty, and prospective studentsDeveloped all content copy and negotiated vendor print production

Reported directly to ownerWrote systems training systems to ensure successful replication of factors in the selling cycle. Compiled Profit and Loss documentation, deposited cash, reconciled invoice, inventory and charges for paymentDefined financial obligations between distributors and companyWorked with buyer select high-quality gifting inventory with strong ROIWorked closely with owner to manage inventory, marketing, displays, and serviceHandled marketing and PR via ads, flyers and write-ups in local paperCoordinated office product donation for major business events

Reported to shift managerWorked at this third-party contractor during nights and weekends to complete inventory control as contractedStrong 10-key data entryWhy is this on my resume, you ask? I am proud that I worked this job along with 2 others (Bea's and landscaping work) to put myself through college.

Reported findings to the Rear AdmiralOffice of Naval Intelligence; only two interns accepted nationwide out of 100s of applicantsCollect money from unpaid debts to and from the government with contractor organizations Develop a workforce plan to streamline the departmentsPaid a bonus from the federal government as an intern in this program: never offered to an intern previously