Nicole Herman Email & Phone Number

Los Angeles , Ca, Us

• Employee #1• Reimagining your favorite childhood snacks using ingredients that are better for your body and the planet

Culver City, California, Us

• Overhauled the customer support reporting and response system; presented recommendations to the CEO and Head of Medicine; alleviated pain points and improved the customer experience • Provided strategic and creative thinking for new clinic openings, membership growth and engagement, and recruiting activities• Improved the team’s communication, workflow and productivity by automating processes on Slack, Happy Fox and Notion

San Francisco & Los Angeles , California, Us

• Researched market trends and opportunities in plant-based food and regenerative agriculture; wrote an investor memo on the VC and CVC landscape; created a pitch deck and scope of work for a potential investor

New York, Ny, Us

Accounts: Cadillac, Eyeconic, Hot Pockets, Memorial Hermann Healthcare System, Pennington Biomedical Research Center, U.S. Polo Assn.• Owned P&L for 6 client accounts • Led Global Client Services team, split between Shanghai and New York, to support 9 global markets with strategy, planning, coordination and execution of integrated marketing campaigns• Worked cross-functionally and with partnered media, experiential, CRM, PR, influencer, multicultural and retail agencies to deliver and execute against the marketing strategy• Defined KPIs and utilized quantitative and qualitative research to optimize campaign performance • Managed multi-million dollar productions with detailed wrap-up reports for executive presentations• Developed differentiating brand and product positioning in hyper-competitive market landscape • Built meaningful, authentic brand partnerships that sparked creativity and drove earned media • Pitched new business and spearhead organic growth initiatives as a member of the agency Leadership Team; drafted scopes of work and staff plans • Managed and mentored 3 Account Executives while establishing cross-functional processes and operations for a 60-person agency team• Engaged clients in a regular dialogue about their business to help them address challenges and identify areas of opportunity

New York, New York, Us

Account: Cadillac• Supported Cadillac in a transformative brand re-launch by producing integrated 360 campaigns for new products, sales events, and high-profile media sponsorships including the 2015 and 2016 Academy Awards• Responsible for the planning and execution of all retail advertising materials to support 900+ dealers nationwide• Collaborated with design and tech entrepreneurs, esteemed fashion photographers and Academy Award-winning directors to produce forward thinking and category changing work • Produced new brand guidelines inclusive of visual identity, tone of voice, and creative templates

New York, Ny, Us

Account: Mercedes-Benz• Led the strategy, creative development and production of new vehicle launch and monthly sales offer TV, radio and print for all Mercedes-Benz regional co-ops• Produced an award-winning 2015 Super Bowl commercial • Tracked and balanced budgets, including production, talent and usage

New York, Ny, Us

Account: BMW• Managed the strategy, creative development and production of fully-integrated new vehicle launch and sales event campaigns, including TV, radio, print, digital and social extensions. • Worked with third party vendors and a partnered media agency to build and traffic creative deliverables• Partnered with Apple to develop and deploy a vehicle customization application for the first-ever BMW 4-Series • Maintained and negotiated usage rights on produced and licensed materials

New York, Ny, Us

Accounts: BMW, Ttwick• Trafficked monthly radio, TV, print, and digital materials for BMW of North America and 23 regional co-ops• Managed projects for BMW’s sponsorship of the 2014 Sochi Olympics and longstanding sports partnerships• Pitched the branding and positioning of social media startup Ttwick, resulting in new business for the agency

Accounts: Elit, Fiat, New Era, Victoria’s Secret, Virgin Atlantic • Supported account, production, creative and digital teams to conceptualize, pitch and execute immersive brand experiences for luxury clientele, including automotive, fashion and liquor companies• Authored daily social media posts and prepared monthly analytic reports for elit by Stolichnaya• Managed a digital activation for Fiat during Art Basel Miami, resulting in over 30,000 social media impressions

New York, Ny, Us

Account: MetLife• Worked with account, media and creative teams to execute digital, TV, mobile, social and POS campaigns • Composed a weekly competitive newsletter and a YTD competitive audit• Researched and analyzed media trends including Facebook, Twitter, Google+ and Shazam• Prepared creative briefings, weekly client presentations, and daily reports for the Account Director

Northfield, Il, Us

• Coordinated weekly film shoots and collaborated on branding for 2 reality series and 1 docudrama • Communicated daily with clients, vendors, interviewees and producers to serve as project liaison • Researched and pitched storylines for a tug boat reality series and Sony branded content

New York, New York, Us

Show: Morning Joe• Worked directly with on-air talent, guests and producers on set and local shoots• Wrote daily guest bios to appear as on-air graphics and edited a daily late-night talk-show montage• Tracked competitors, trending news topics and social media impressions

Us

• Coordinated weekly social and promotional events and promoted them through social media, which resulted in unprecedented turnout for a bridal fashion show, surpassing target by 30%• Interviewed local philanthropists and wrote articles about them for an annual charity datebook

• Certified Johnny G Spinning Instructor

Master Of Business Administration - Mba

Bachelor Of Science In Journalism, Broadcast Journalism, French

Study Abroad Program, Political Science, French

Summer Session, Speech, Photography