• Lead and manage high-value client accounts, providing strategic marketing consulting to top-level clients, ensuring alignment with their business goals.• Oversee operational aspects of client accounts, focusing on resource allocation, profitability, and performance.• Collaborate with leadership and teams to ensure accurate reporting and execution of marketing plans.• Support sales efforts by presenting services and providing accurate execution plans for potential clients.• Mentor and coach the marketing team, fostering innovation and professional growth.• Drive client success through data-driven marketing initiatives and consistent strategic oversight.• Ensure operational efficiency and profitability, delivering monthly progress reports to senior leadership.

I develop and execute tailored marketing strategies that meet client objectives by collaborating with directors, designers, writers, developers, and specialists. I produce detailed reports, analyze campaign performance to make data-driven optimizations, and establish KPIs to measure success. By conducting comprehensive market research, I stay ahead of industry trends and guide decisions to maximize client investments. As the primary strategic contact for key clients, I build and nurture long-term relationships, regularly report on KPIs to the VP Marketing, and lead coaching and knowledge sharing to foster continuous learning and drive company-wide innovation.

• Contributed as a dynamic faculty member in the School of Business and School of English & Liberal Studies at Lambton College.• Specialized in delivering expert instruction on Applications of Marketing Concepts and Integrated Marketing Communications to students on a part-time basis, cultivating an interactive and encouraging learning environment.• Developed and continuously updated comprehensive lesson plans, ensuring the delivery of innovative course content aligned with curriculum standards.• Employed a variety of teaching and assessment methodologies to facilitate effective knowledge transfer and enhance student comprehension.• Conducted thorough evaluation of student assessments, offering detailed and constructive feedback to support their academic growth.• Monitored student progress, maintained progress reports, and proactively facilitated opportunities for student achievement.• Prioritized timely communication with students, promptly addressing inquiries and concerns, fostering a positive and collaborative learning experience.

• Managing a team which is responsible for all marketing strategies and execute for VetStrategy, Daubigny and Vet Alliance.• Working with the Executive Management team to identify and evaluate strategic opportunities for both business development, and talent acquisition. • Collaborate with internal stakeholders, as well as Salesforce analytics to identify growth opportunities.• Creation and execution of brand strategy including positioning, brand storytelling and communications.

• Creating marketing strategies and plans to support the business development team achieve organizational goals of growth through mergers and acquisitions of private veterinarian clinics. • Lead campaign briefing with internal stakeholders, agencies, and cross-functional partners to develop strategic campaigns that effectively reach target markets.• Use Salesforce/Pardot to execute marketing campaigns directed at both lead generation, as well as lead nurturing.

• Managed the creation and execution of a full rebrand, including logo, packaging, digital and print platforms• Identitified insights through data, developing a cohesive marketing plan• Supporting the development and execution of sales fundamentals• Managing yearly budget requirements• Project managing with both internal departments, as well as external agencies and other business partners

Responsible for the tactical execution of category and brand management projects for Stonefire Authentic Flatbreads.• Managing a branded portfolio for Retail; Club; Chain & Foodservice for North America• Brand Management: participation and execution of brand plans, including in-store display, trade shows, sales materials, POS• Project/Team Management: Ensuring organization within the marketing team and outside vendors/agencies.• Assist with New Product Launches which involves Packaging, promotional planning, budget management. • Evaluate all new artwork files: artwork structure, copy, graphics and colour.• Manages the brand's budget, tracking projected spend versus actual spend. (Budget management of 5MM+)

Responsible for the overall management of the consumer product line of cosmetic accessories.• Sourcing and developing new products and categories • Competitive analysis, Inventory planning & sales forecasting• P&L responsibility and annual budget• Packaging development• Category trending within the related fashion industries• Communication with Asia team & LA team

To develop and source new products lines within the accessories category.• Category trending within the related fashion industries• Design and development of cosmetic bags, handbags, travel accessories, men’s wallets, shave kits, leather gloves. etc. • Conceptualize overall design and look of a collection• Working with oversea staff to source piece good or design a custom textile• Negotiation with factories overseas to achieve best pricing

Creative/design support for the sales, marketing & development teams.• Photography and image editing used for catalog, advertisement, presentation• Packaging conceptualization and execution • Design retail POS display solutions for such stores as Wal-Mart Canada, Canadian Tire & Shoppers Drug Mart • Instore POS, printer sales support and presentations• Realistic renderings of fashion accessories, store planograms and POS

Was in charge of the entire creative process. Designed all artwork for commodities to be creative as well as print ready.• Silk Screened and heat transferred all commodities by hand.• Created online website along with online shopping cart. Tracked all orders while filling them and shipping to customers national and international.• Kept track of all inventory from online sales, along with sales from trade shows and event.

• Designed new graphic elements for apparel and accessories using Adobe Illustrator.• Created film layouts of multiple graphic elements, which was then processed and output to film for silk screen process.• Managed 1 other graphic designer & printing team of 4 people.• Maintained database of cataloged designs for future orders. I introduced a number and database system to keep all artwork files organized.• Coordinated design time, output time of screens & print time to ensure deadlines where meet.

Designing concepts for customers to be applied by silk screen. Taking existing logos, as well as creating new artwork and making them into the correct output format depending on the final material it will be applied to. Creating catalogue and sell sheets for companies such as Benjamin Moore Paint, United Van Lines and Carpet One.

Designed a cross promotion between Domino’s Pizza Canada and Warner Bros. for Batman: The Dark Knight movie. Items designed included Batman inspired pizza box, nationally distributed flyer, coupons and box toppers. This promotion created a great increase in sales for Domino’s Canada during the months of June & July 2008.Other material design for Domino’s Pizza Canada included, National Flyers distributed 6 times a year, mail drop post cards, large window displays and national box toppers.

Received inquiries from clients via e-mail, phone and in person regarding an event or special occasion such as a conference or wedding. Prepared proposals for the clients detailing their needs, budgets and our ability to achieve their expectations.Work with clients throughout the planning process including project management detailing time lines and requirements for each event. Ensured function was coordinated internally with other departments such as banquets, kitchen and front desk for accommodations.

Redesigned all marketing and promotional materials for the Office of Boating safety due to the owner ship of the department being transferred from the Canadian Coast Guard to Transport Canada. Redesigns included boating safety stickers, the interior and exterior of their presentation trailers, trade show presentation material, etc.