Nicole Hockley Email & Phone Number

Newtown, Ct, Us

Co-founder, CEO and Board Director of one of the nation’s leading school safety organizations. SHP educates and empowers youth and adults to prevent violence in schools, homes and communities. Through our proven, evidence-informed Know the Signs programs, complemented by our bipartisan school and gun safety legislation, we teach how to recognize, intervene, and get help for individuals who may be risk of hurting themselves or others BEFORE violence can occur.Sandy Hook Promise is a national non-profit with both C3 (Foundation) and C4 (Action Fund) arms. Sandy Hook Promise currently has 140 staff living in 26 states, and a combined revenue of $78M+. We are still growing and scaling both our reach and impact, providing our programs at no-cost to schools across the country. Our purpose is to save lives and transform our tragedy into positive cultural change for a safer future - and we’re humbled to do this work every day. $0.88 of every $1 donation supports our programs, provided at no cost to schools. Some highlights of our impact:• 22+ million youth/adults have participated in Know the Signs nationwide• 5,500+ youth-focused SAVE Promise Clubs• 249,000+ tips anonymously reported – creating upstanders and saving lives• 16 credible planned school shootings averted• 653+ known youth suicides prevented• 3,500+ mental health interventions• 275+ acts of violence with a weapon prevented• 10.3M supporters that have made the Promise• 23,000+ Promise Leaders (our volunteer super-ambassadors)• Passed 4 federal laws in support of mental health, school safety and gun safety (two of which were devised of and written by the SHP policy team)

Appointed to provide advice and recommendations to the U.S. federal government on practical ways to enhance K-12 school safety.

St Paul, Minnesota, Us

The National Center for School Safety (NCSS) is housed at the University of Michigan School of Public Health. The Bureau of Justice Assistance-funded center launched in October of 2019.Our mission is to bring together a multi-disciplinary team of researchers and practitioners to develop a comprehensive and accessible training and technical assistance resource for the school safety community nationwide.

Los Gatos, Ca, Us

Richfield, Ohio, Us

Claremont, Ca, Us

Providing strategic and results-focused marketing and sales consultancy services in the UK.Primarily engaged by the Carbon Trust to provide high impact senior marketing support and leadership.

London, England, Gb

• Contracted by the Carbon Trust, specialists in accelerating the move to a low carbon economy, to provide high impact senior marketing support and leadership.• Led the marketing function to achieve a 300% increase in small business loans in one year, exceeding target set by the UK government.• Created the marketing strategies and plans for direct targeting of small businesses.• Directed cross-functional business team to deliver full program.• Improved internal image of marketing department as more collaborative and results/analysis oriented. • Presented monthly results to Department of Energy and Climate Change in UK Labour government. • Revised marketing plans for other business product lines that had not been achieving growth. Increased focus on profitable customer segments and cost effective media channels.• Responsible for £4.5/$7.1 million marketing budget.

• Overall responsibility for developing and implementing an integrated marketing strategy to facilitate sales of the company’s retirement income solutions.• Led a team of 14 marketers, transforming them from a tactical in-house ‘agency’ into a pro-active marketing center of excellence with stronger sales/distribution relationships.• Created and effectively disseminated UK corporate communications during volatile times, ensuring that employees understood the details and could communicate them to third parties.• Redefined PR and Thought Leadership strategies, ensuring the adoption of a more integrated and high profile approach, including a move into more consumer press. Led competitive pitch for new public relations agency to support the strategies, in a matrix environment with several US-based stakeholders.• Developed customer insight and segmentation models in order to create product solutions that meet customer needs, target communications more effectively and increase sales.• Redesigned approach to events to target opportunities that specifically support business and brand objectives.• Created the Communications Development Forum, a cross-functional group designed to strengthen communications between sales, marketing and product development.• Managed a £2.9/$4.6 million marketing and communications budget.

London, Gb

• Directed all product development and marketing communications for B2C and B2B activity.• Created five-year strategy to double the business, clearly setting the direction of the company.• Led a department of 72 employees, including marketing, communications, product development and a customer retention call centre.• Designed the Customer Insight function and delivered monthly competitor/market dashboards, translating into activities to differentiate the business.• Developed differentiated brand positioning and new communications framework to deliver a consistent, focussed approach across the business and build the brand.• Launched 14 new products to achieve growth, margin, service and brand objectives.• Created the Customer Value Management retention function and strategy.• Delivered efficiency savings of £3.6m/$5.8m in 2007 and a further £1.9m/$3m in 2008. • Accountable for £15/$24 million marketing and communications budget.

Norwich, Norfolk, Gb

• Managed a budget in excess of £8.2/$13.1 million and 2-3 direct reports.• Planned and delivered numerous successful television and press campaigns. • Created and delivered consumer research programs for all quantitative and qualitative research with an average of two research projects per month.• Responsible for product development and management of retail vegetarian range, Food Service and Oven Ready Turkey line.• Managed major international and UK trade exhibitions.• Devised the corporate brochure, corporate video and monthly internal newspaper.

Diploma, Marketing

B.A., English And Theatre

Diploma, High School