Nicole Horwitz Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Evaluated, developed, and adjusted channel-driven trade programs. Developed sales forecasts, executed competitive landscape analysis, reported companyperformance to management, and assisted in the creation of the company budget.Provide evaluation, insights, & recommendations on both Trade Marketing and Consumer Marketing completed and future activities.

Greater Atlanta Area

Oversaw the Pipe Tobacco, Roll-Your-Own and Smokeless tobacco categories for the US. These categories accounts for more than 76% of company Net Sales. Fully responsible for all aspects of the brands, including P&L, pricing, strategy, budget management, and forecasting.In declining markets, grown market share from leadership positions in Pipe (63%) and RYO.

Miami/Fort Lauderdale Area

Sole analyst for the CEO; Regularly communicated with and for top management within the companyDrafted RFP proposals that won $35 million in new businessIncreased same account revenues by 30% through audit of client fee structureSourced and implemented cost management program that saved 22% on vendor expendituresWrote marketing pieces and brochures.

Selected Client WorkJohn Romeo & Associates:Managed international, enterprise-wide project for Fortune 200 company with oversight for a team of 32Directed $100K+ business operations with full budget, financial, profit and loss responsibility; Completed 18% under budgetPlanned and executed production schedule; Coordinated with external partners and.

• Led customer management campaign driving product activation and usage resulting in $4.7 MM of engagement
• Proposed and executed strategic plan resulting in 1MM new enrollments (100% growth YoY)
• Improved online sales by $2.4MM (50% growth) through rebranding of channel communications
• Managed development pipeline and deployment of targeted, trigger, and transactional email campaigns for 8 product lines
• Developed integrated marketing campaign for new product launch and ongoing acquisitions resulting in 100K enrollments in 1yr
• Liaised between business units and creative agencies for development of all collateral and maintained responsibility for routing materials through stakeholders for approvals

• Executed strategic marketing tasks including advertisement design and placement, email campaign management, and search engine marketing to achieve sales goals
• Utilized Google Analytics to evaluate and report performance of online ads and email marketing campaigns

• Increased UF student purchases of e-textbooks by 127% of goal
• Drove largest YOY percentage increase in number of e-textbooks sold in nationwide test markets
• Drove third largest increase nationwide in usage of mobile media service KGB_TEXT

• Proposed and implemented global expansion of quality assurance program to senior management
• Designed, conducted, and analyzed customer satisfaction and product usage rates market research study
• Created written and web-based training materials for launch of low volume hematological analyzer

Bsba, Marketing

Activities and Societies: Enactus (Students in Free Enterprise)

Mandarin Chinese, Chinese Culture