Account Director: April-December 2010Account Supervisor: June 2008-April 2010Senior Account Executive: June 2007-June 2008Account Executive: December 2005-June 2007• Account manager who served as primary client contact and counselor• Supervised all aspects of client operation including strategic planning, program development and implementation, measurement, budget planning and reconciliation • Led account teams comprised of professionals in disciplines including public relations, advertising, media planning, creative, branding, research and digital • High expectation of quality, informed of industry trends and dedicated to client satisfaction• Seasoned practitioner with a strong understanding of theory and application of best practices• Experience building integrated programs that include advertising, digital, creative design, media buying, research, paid search and branding• Served as agency leader for consumer/lifestyle practice area, which includes trend-spotting and thought leadership• Played an active role in agency new business development, including research, proposals and pitch presentations • Managed agency's Atlanta office• Served as Esprit de Corp leader, which included internal events, monthly associate recognition and associate morale• Highlights include:-- Formalized internal communications program to change employee perception and behaviors regarding safety in manufacturing facilities-- Developed a new product launch strategy for a regional pizza chain which included trial events, media relations, grassroots marketing and social media -- Executed an event to reinvigorate a consumer product to drive trial, secure media coverage and earn a Guinness World Record-- Implemented social media programs using Facebook, Twitter and Web videos to engage consumers online

Account Executive: April 2005-December 2005Assistant Account Executive: July 2004-April 2005PR intern: June-July 2004• Served as team lead and day-to-day contact for consumer clients in the healthcare, banking and housewares industries; Responsibilities included developing marketing plans to achieve business objectives and managing client budgets- Led advertising efforts for a local hospital and its product lines, including overseeing print media buys and schedules, developing copy and concepts and analyzing audiences and evaluated campaign ROI- Developed sales promotional materials and a quarterly employee magazine for a regional financial institution- Oversaw creative development and production of marketing collateral; Managed traffic schedules; Worked with agency’s creative team as well as printing and direct mail companies- Planned and executed special events, including community educational seminars, retail grand openings and company events• Served as a supporting team member for consumer clients in the home furnishing, home storage, restaurant, craft and real estate development industries- Coordinated and implemented the media relations strategy for national launch of a new home appliance product, combining a video Web cast and traditional media kit to gain media attention- Supported media relations efforts for a regional high-end furniture retailer and a consumer storage brand, coordinating coverage in national consumer publications, including Home Magazine and Small Room Decorating- Coordinated and analyzed monthly media clip reports to assist in measuring effectiveness - Created, maintained and managed media databases for consumer clients