Nicole Irmo Email & Phone Number

Libertyville, Illinois, United States

Libertyville, Illinois, United States

Wilmington, North Carolina, United States

▸ Provided marketing consultation & support services to multiple clients across various industries including business services, finance, real estate, healthcare, recreation, and hospitality▸ Delivered on a rebranding initiative for a regional mortgage company including a new website design, buyer guide, and complete marketing library consisting of over 60 individual pieces for their sales team▸ Built a comprehensive market research analysis and go to market strategy for new company… Show more ▸ Provided marketing consultation & support services to multiple clients across various industries including business services, finance, real estate, healthcare, recreation, and hospitality▸ Delivered on a rebranding initiative for a regional mortgage company including a new website design, buyer guide, and complete marketing library consisting of over 60 individual pieces for their sales team▸ Built a comprehensive market research analysis and go to market strategy for new company looking to launch products into the outdoor recreation space in 2023▸ Helped a business services company to pivot their sales strategy online by creating a new website, integrating digital advertising, and utilizing email & content marketing Show less

Lincolnshire, Illinois, United States

Focus Products Group International was a leading supplier of bath, bedding, and kitchen products to hospitality, retail, consumer, and healthcare markets. Focus Products was acquired by Hollander Sleep Products in 2021 as part of their purchase of parent company SureFit Home Decor. ▸ Managed multiple multi-million-dollar brands within hospitality and healthcare channels, including Hookless®, Protect-A-Bed®, and Crescent™ ▸ Delivered annual budget preparation and strategic market… Show more Focus Products Group International was a leading supplier of bath, bedding, and kitchen products to hospitality, retail, consumer, and healthcare markets. Focus Products was acquired by Hollander Sleep Products in 2021 as part of their purchase of parent company SureFit Home Decor. ▸ Managed multiple multi-million-dollar brands within hospitality and healthcare channels, including Hookless®, Protect-A-Bed®, and Crescent™ ▸ Delivered annual budget preparation and strategic market planning and analysis regarding competitors, product gaps, and industry trends to support new product development ▸ Led cross-functional collaboration with Sales, Product Management, Operations, Demand Planning, and Executive teams to ensure integrated strategies▸ Oversaw 30+ trade show events annually, including budget planning, booth design, brand messaging, and sales training▸ Cultivated relationships with marketing and product management contacts at hospitality distributors and hotel chains, enabling strategic partnerships and co-op programs▸ Engaged end-consumer and brand partners to understand customer needs, and executed marketing plans by managing B2B Marketing, driving website traffic, and creating annual catalog while leveraging distributor relationships▸ Created direct mail campaign leading to 45%+ YOY increase in product sales and resulting in 2800% ROAS▸ Optimized multiple web platforms for enhanced product visibility (SEO) and product merchandising▸ Delivered market analysis for competitors, product gaps, and industry trends to support new product development▸ Directed website redesign for FPGHospitality.com that increased audience traffic by 30% Show less

Lincolnwood, Illinois, United States

Rosseto Serving Solutions is a manufacturer of luxury buffet display equipment and food dispensers to the hospitality, retail, and food service industries. Rosseto's dedication to quality and design has allowed them to become a trusted global brand with customers from over 120 countries around the world.▸ Led all marketing functions and provided strategic leadership and direction as part senior leadership team▸ Developed and implemented comprehensive marketing strategy, including… Show more Rosseto Serving Solutions is a manufacturer of luxury buffet display equipment and food dispensers to the hospitality, retail, and food service industries. Rosseto's dedication to quality and design has allowed them to become a trusted global brand with customers from over 120 countries around the world.▸ Led all marketing functions and provided strategic leadership and direction as part senior leadership team▸ Developed and implemented comprehensive marketing strategy, including email marketing, banner ads, pay-per-click (PPC) advertising, print advertising, video, social media, and trade shows▸ Increased ecommerce sales 16% YOY in first 6 months of tenure▸ Executed proven digital advertising, including PPC and keyword targeting, increasing Amazon sales 49%▸ Designed and executed email marketing campaigns using Salesforce Marketing Cloud, integrating results with Sales team’s records▸ Advocated for and directed a new website development project, completed on budget and on time and resulting in 50% increase in conversion rate for online leads▸ Trained Sales team on brand standards for improved communications with key accounts and distribution partners Show less