Nicole Ito Email & Phone Number

San Diego, Ca, Us

Santa Clara, California, Us

Santa Clara, Ca, Us

-Specialist working across multiple business units to increase growth in revenue and amplify brand globally-Lead the management of Google and Microsoft search engines to increase revenue, lead generation, and brand awareness of Malwarebytes’ industry-leading line of cybersecurity solutions for B2C, B2B and Enterprise-Manage multiple accounts/budgets and allocate marketing investment to drive ROI-Make data driven optimizations for creatives, landing pages, keywords, and audiences-Collaborate with business leaders to ensure acquisition goals align with overall growth plan-Provide updates to senior leaders on campaign performance and marketing initiatives on a weekly basis-Provide regular marketing overview presentations to senior leadership to define learnings and implications of special promotions, tests and performance-Build forecasts and budget plans to meet revenue and lead volume targets -Conduct competitive research and share insights cross-functionally to help craft content

-Head of Google Paid Search and Display Campaigns driving multi-million dollars in monthly revenue -Daily manage optimizations and keyword bid management across Google accounts for multiple brands and products-Distribute budgets across owned channels and campaigns according to profitability-Manage online and offline reporting and analytics of paid SEM and Display media to align with business objectives-Analyze the performance at various levels of the customer journey from the online media campaigns through the offline sales funnel by leveraging CRM data-Focus performance, reporting, and analytics on meeting KPIs of CPL and ROAS -Implement pixel changes for platforms and address any issues with the web development team with Google Tag Manager-Conduct regular creative ad copy and landing page A/B testing to enhance lead costs and quality scores

-Managed Bing PPC and other lead generation campaigns through vendor management-Reported performance according to CPL and ROAS metrics-Set up pixels and address any tracking issues with IT department-Coordinated with outside media partners and internal reporting department to deliver customized reports for each campaign-Collaborate with the reporting department & Media Coordinator to maintain media tracking into daily & weekly reports for both online and offline media channels.

-Managed internal tracking code database of all online and offline campaigns-Produced and maintained weekly mass media budget plan for all media buyers-Processed and reconciled invoices for all online and offline campaigns-Identified discrepancies according with the mass media budget with the accounting department-Provided television traffic instructions as needed

Rocklin, Ca, Us

-Effectively produced flyers, brochures, newspaper/cable ads, target mailings, and news releases-Successfully targeted markets through database research to increase enrollment of students-Produced standardized templates to keep production costs down for the program-Spring 2004: conducted a customer advisory meeting to gather more information to improve program and increase student enrollment

Bachelor Of Science - Bs, Business Marketing

Associate Of Science - As, Marketing

Associate Of Arts - Aa, Liberal Arts

Associate Of Science - As, Business Administration