Nicole Desiderio Email & Phone Number

Philadelphia, Pa, Us

Horsham, Pennsylvania, United States

Greater Philadelphia Area

Greater Philadelphia Area

Greater Philadelphia Area

▪ Developed copy for print and digital sales aids, an array of promotional print pieces, websites, banner ads, promotional and internal client emails, and video scripts for clients in the health technology space and various pharmaceutical therapeutic areas▪ Worked in tandem with art partners on shared client work to help marry brand hallmarks with copy in a strategic and aesthetic manner▪ Lead colleagues across departments through internal reviews on shared client work with art partners▪ Presented projects to clients and walk them through the thinking, process, and strategy behind the work▪ Participated in creative department concepting exercises to develop new brand campaigns▪ Annotated and referenced copy for medical legal reviews

Greater Philadelphia Area

▪ Worked within Behavioral Insights, a strategic solution within inVentiv Health Communications that has been a leader for more than 20 years in understanding and improving health behavior in a number of therapeutic areas▪ Developed content for several leading pharmaceutical and biotechnology companies' unbranded websites geared toward improving patients' healthy lifestyles and behaviors▪ Wrote articles for unbranded websites on topics ranging from eating healthy while dining out, methicillin-resistant Staphylococcus aureus (MRSA), to hemophilia and other bleeding disorders, complete with proper medical legal referencing▪ Helped develop a therapeutic play kit for children with hemophilia, consisting of print guides for parents and caregivers, activities for children, and a web presence for additional resources and information▪ Composed web-based marketing materials for clients' events and programs for patients, including emails, side-rail modules, and homepage heroes and carousel items▪ Assisted in audits of clients' unbranded educational web content to identify topic areas in need of more development▪ Collaborated with the agency's creative, strategy and business development departments to prepare new business pitch materials▪ Co-chaired Behavioral Insights' fun committee and planned team building, morale boosting, and fun events

Greater Philadelphia Area

▪ Wrote blog posts, press releases, newsletter articles, social media posts, and website content for clients in the healthcare, real estate and travel industries▪ Consulted and collaborated with clients to develop topics that would most appeal to their audiences and garner web traffic as well as promote their services▪ Built and managed editorial calendars for each client, based on industry trends, breaking news and service lines clients wanted to promote▪ Interviewed doctors and industry professionals to add expert voices to client articles▪ Created breaking news content for clients to use as media pitching tools▪ Composed content for a healthcare client's native advertising campaign that increased traffic to their wellness website by 7,000 percent in six months▪ Managed a client's Facebook page, posting links to new content, engaging with followers and boosting posts▪ Prepared a monthly web traffic report for a client using Google Analytics, tracking traffic, unique visitors, top viewed posts, social media referrals and more▪ Crafted blog posts for Scribewise's blog, "Scribing Wisely,"​ on topics ranging from what's trending in the content marketing industry, how-to guides and best practices▪ Ghost wrote Trellist blog posts on behalf of the company's senior-level managers, centered around their area of expertise▪ Scribing Wisely posts were aggregated by Business2Community.com and The Content Council's blog Content Exchange▪ Worked on internal and client corporate communications, tools and projects

King Of Prussia

▪ Developed and supervised the launch of up to 10 monthly magazines, each with a 5,000+ circulation rate▪ Responsible for all components of editing, content creation, writing and community engagement for 32 pages, cover to cover and 20+ editorial items for each magazine▪ Maintained an editorial calendar and adhered to the production schedule for each magazine▪ Produced hyper-local editorial content by conducting interviews and thorough research▪ Recruited and managed community contributors, assigning articles and deadlines▪ Solicited community photographs for inclusion in the magazines, from cover images to photos and illustrations ensuring images conform to the standards for optimal reproduction▪ Copy edited and place editorial content in magazine layouts in InCopy▪ Carried out final proof read before publication collaborating with copy edit, pagination and design teams for final production▪ Completed more than 70 magazines containing 601 community-submitted articles and 1,874 contributed photos

Bucks County, Pa

▪ Published fresh content five to eight times a day using CMS and SEO-friendly headlines▪ Reported local school, municipal and community news▪ Recruited and manage freelancers, columnists and local bloggers▪ Planned content based on traffic and trending search terms▪ Edited and published contributor and blogger content▪ Interviewed community members and government officials on camera▪ Shot and edited photos and videos with iMovie and iPhoto▪ Promoted articles and engage readers through Twitter and Facebook▪ Prepared site for launch by building business directory, writing initial articles and contributors' biographies

Doylestown, Pa

▪ Produced business spotlights, event previews, community features and health and beauty service articles each month for Dtown and 54 magazines▪ Localized health and beauty articles to the Doylestown-area▪ Interviewed Doylestown business owners and experts for article research

Montgomery County, Pa

▪ Produced five to seven articles weekly covering municipal governments, local school district events and human interest stories for the Springfield Sun, Colonial and Public Spirit newspapers▪ Select articles were syndicated by several Journal Register daily newspapers▪ Wrote arts and entertainment-focused articles for Ticket, an A&E insert▪ Constructed extended obituaries for well-known community members ▪ Shot photos and videos to visually enhance articles online and in print

Philadelphia, Pa

▪ Collaborated on articles with Health and Fitness Editor▪ Interviewed health experts for Health and Fitness Editor▪ Published print and Web-exclusive articles online▪ Fact checked and proofed articles prior to printing and Web posting▪ Put together weekly newsletters e-mailed to subscribers▪ Independently researched new story ideas for newsletters

Philadelphia, Pa

▪ Maintained career advisors' appointments▪ Referred students to appropriate advisors▪ Fielded calls and general inquiries

Ardmore, Pa

▪ Wrote blog entries for national client, LA Weight Loss▪ Assisted Account Supervisor in research for working news releases▪ Aided Account Supervisor and President during client media training▪ Helped Account Supervisor pitch clients to local and national media outlets▪ Organized special event preparations with Account Coordinator▪ Prepared materials for national client print and television appearances ▪ Posted most recent media coverage for eight clients on internal database for marketing purposes

Greater Philadelphia Area

▪ Shadowed reporters on both taped shoots and live broadcasts▪ Assisted reporters and producer in research relevant to their stories aired on television▪ Operated, maintained and publicized department’s Facebook fan page▪ Coordinated and scheduled interviews for stories▪ Logged tapes for the use of editors▪ Checked and followed up on messages left on the tip line▪ Updated database of aired stories

Doylestown, Pa

▪ Negotiated and bought television and radio stations’ advertising rates▪ Gathered television and radio stations’ impressions and rate cards for new products▪ Quantified clients’ commercial results▪ Organized and created files of past and current clients▪ Updated client information in company’s database