Strategic Leadership and Vision:- Lead the development and execution of the company's technical operations and business systems strategy, aligning with corporate goals and objectives.- Providing strategic insights on technology trends, system capabilities, and process improvements.- Identify opportunities for process optimization, automation, and system integration to drive operational efficiencies and scalability.- Partner with other departments (Sales, Marketing, Finance, HR, etc.) to understand their operational needs and ensure the business systems are fully aligned with these requirements.Business Systems Management:- Oversee the management, integration, and optimization of critical business systems (CRM, POS, etc.) to ensure they support business goals and improve workflows.- Lead cross-functional teams to implement and support new business systems or system upgrades, ensuring minimal disruption and efficient adoption.- Manage vendor relationships and ensure that third-party software and systems are effectively integrated and aligned with business needs.Technical Operations Oversight:- Direct technical operations, including IT infrastructure, application management, cybersecurity, and disaster recovery planning.- Ensure operational excellence in areas such as system uptime, data integrity, security, and business continuity.- Oversee system performance metrics and troubleshooting, managing incidents and escalations to minimize business disruptions.- Ensure systems and technical operations comply with industry standards, regulations, and company policies, especially in terms of data privacy, cybersecurity, and governance.Team Leadership and Development:- Build, mentor, and lead a high-performing team of business systems analysts, technical operations specialists, and IT professionals.- Define key performance indicators (KPIs) and monitor team performance, providing coaching and development opportunities for staff.

As the Senior Director of Operations, I play a pivotal role in our organization, overseeing and optimizing a diverse range of operational functions. This includes HR management, IT management, Sales Operations, and Marketing Operations. Beyond internal operations, I also lead client-facing projects. My strategic vision and exceptional leadership skills are instrumental in driving operational efficiency and creating a collaborative and high-performing work environment.Sales Operations, I drive CRM (Hubspot) optimization, efficient sales processes, revenue growth collaboration, process improvement, and data integrity.Marketing Operations, I manage effective campaign execution, optimize lead management, align strategies with business objectives, and drive operational efficiency. HR Management, I ensure onboarding and offboarding excellence, policy development, tax compliance, training and development, and the cultivation of a positive organizational culture. IT Management, I drive strategic onboarding, oversee hardware and software resources, ensure provisioning excellence, and champion cybersecurity.This multifaceted role is essential in maintaining and enhancing our organizational efficiency and effectiveness.

Leading the implementation and optimization of marketing automation strategies, leveraging HubSpot platform to automate customer lifecycle workflows, nurture leads, and drive personalized engagement, resulting in increased conversion rates and revenue growth.Driving the implementation of a Hubspot CRM, customizing workflows and automation, and providing training and support to sales teams, resulting in improved data accuracy, sales pipeline management, and customer relationship management.Conducting comprehensive analysis and diagnosis of client organizations, identifying opportunities for improvement, cost savings, and revenue growth.Providing expert guidance and advisory services to clients, leveraging subject matter expertise and industry best practices to drive sustainable business improvements.

Developed and implemented sales performance metrics and dashboards, providing real-time visibility into sales performance, enabling data-driven decision-making, and improving forecasting accuracy by 90%.Collaborated with executive leadership to set organizational goals and objectives, aligning operational plans with the company's strategic vision.Led the implementation of a CRM system, customizing workflows and automation, and providing training and support to sales teams, resulting in improved data accuracy, sales pipeline management, and customer relationship management.Developed and executed strategic plans to drive revenue growth and market expansion, leveraging CRM data to identify new business opportunities.Awarded the “Lucy Up Award” in 2021 for building the foundational processes suitable for company growth.

Successfully managed large-scale projects involving multiple stakeholders, ensuring timely delivery and adherence to project goals.Conducted regular audits and assessments to identify areas for process improvement and implemented corrective actions to drive efficiency.Demonstrated exceptional problem-solving skills, leveraging analytical thinking, creativity, and strategic insights to overcome complex business challenges.Developed and implemented a robust commission structure and reporting system, ensuring accurate calculation and timely distribution of commissions to a 60 person sales team, resulting in increased motivation and improved sales performance.

Designed and delivered sales training programs to enhance the skills and knowledge of sales teams, resulting in increased sales effectiveness and quota attainment by 62%.Developed and implemented sales performance metrics and dashboards, providing real-time visibility into sales performance, enabling data-driven decision-making, and improving forecasting accuracy by 78%.Developed and implemented standardized operating procedures to ensure consistency and compliance across departments.Implemented best practices for data management and analysis, resulting in improved reporting accuracy and actionable insights for business decision-making.

Demonstrated exceptional problem-solving skills, leveraging analytical thinking, creativity, and strategic insights to overcome complex business challenges within 3 divisions and 2 CRM Systems.Led the implementation of advanced Salesforce features and integrations, such as Lightning Experience, AppExchange apps, and third-party integrations, enhancing user experience and expanding system capabilities.Successfully implemented and managed integrations between Salesforce and external systems, such as ERP, marketing automation, and customer support platforms, enabling seamless data exchange and process automation across the organization.Provided ongoing support, training, and mentorship to end users, empowering sales teams to effectively utilize Salesforce functionalities and maximize system adoption and utilization.Implemented and managed Salesforce development best practices, including version control, unit testing, and code reviews, ensuring the stability, scalability, and maintainability of custom Salesforce applications.

Led the development and implementation of business intelligence (BI) tools and solutions, utilizing advanced data analytics and visualization technologies to transform complex data into actionable insights for executive decision-making.Developed and maintained custom Salesforce solutions using Apex, Visualforce, and Lightning components, tailoring the platform to meet unique business requirements and driving enhanced user experiences.Provided technical guidance and support to other Salesforce administrators and end users, offering expertise in integrations, development, and troubleshooting to maximize system effectiveness and user satisfaction.Collaborated with cross-functional teams to gather business requirements, define key performance indicators (KPIs), and develop interactive dashboards and reports, providing stakeholders with intuitive and comprehensive views of business performance and trends.

Proficiently administered and configured 2 instances of Salesforce.com with over 250 users, managing user setup, profiles, roles, and security settings to ensure data integrity and system accessibility.Implemented and maintained custom objects, fields, workflows, validation rules, and approval processes, tailoring Salesforce to meet specific business requirements and optimize sales processes.Provided ongoing user support and training, conducting workshops and creating documentation to enhance Salesforce adoption and empower sales teams to effectively utilize the platform's capabilities.Collaborated with cross-functional teams, including sales, marketing, and IT, to gather requirements, analyze business needs, and implement Salesforce enhancements, driving improved efficiency and productivity.Awarded the OTJ's STAR Award in 2010, 2012 and 2013 for exceptional performance.

*Resolves technical and functional issues that come through the SFDC data administration inbox in a professional and efficient manner.*Work with DemandTools & PeopleImport for data loads, exports, and monthly audits.*Drive a monthly task force for all major changes and implementations into SFDC. *Build custom formulas and code for major projects.*Manage and create multiple custom objects, report types, and workflow rules resulting in more efficient business practices while keeping data integrity.*Create and manage new processes in SFDC for each business unit, to ensure user adoption.*Serve as a Salesforce.com administrator for 84 salesforce users, including three different business units. *Provides SFDC training, administrative functions, reporting, dashboards, and operational support.*Implement free & paid tools from the AppExchange to help with process automation.*Build and maintain one page user Tip Sheets for all my users, to help with training and process adoption.*Build flowcharts, gantt charts, and presentations with Visio & Power Point to manage SFDC projects, processes, and implementations.

*Serve as a Salesforce.com administrator for Sales and Marketing team members. Provides Salesforce.com training, administrative functions, reporting, dashboards, and operational support.*Resolves technical and functional issues that come through the Salesforce.com data administration inbox in a professional and efficient manner.*Creating, managing and staffing all marketing related webex meetings using the GoToMeeting software.*Manage and create multiple custom objects, report types, and workflow rules resulting in more efficient business practices while keeping data integrity.*Develop and execute extensive Salesforce.com reporting and dashboards on the intelligence gained from analyzing lead requests, website traffic, campaigns, trade shows, etc. to assist marketing executives in making more informed decisions about effective marketing channels.*Manage the lead process for multiple sides of the business. This includes passing all leads to Sales, training sales on current processes, and acting as a liaison between sales and marketing.