Nicole Johnson Email and Phone Number
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I'm a results-driven talent producer, strategic marketer, and events producer with a proven track record in the music industry. With over 15 years of experience, I excel in discovering and developing new talent and executing creative campaigns that drive listener loyalty and profitability. My client-centric approach ensures that I prioritize their needs and deliver exceptional results.As a nationally recognized and visionary leader, I emphasize diversity, positive relationships, and impactful programming. I bring expertise in startups and program launches, talent discovery and booking, event planning and execution, music programming and curation, and music product marketing. I excel in contract negotiation, industry relationship development, and artist and staff management. My cross-functional leadership skills enable me to drive successful initiatives and deliver memorable experiences.I am also well-versed in digital content strategy and ads, social media marketing, brand integration, data analysis, and interpretation. My ability to interpret insights allows me to make data-driven decisions and optimize campaigns for maximum impact.Throughout my career, I have achieved noteworthy accomplishments, including creating Pandora's biggest virtual show with 62K+ viewers and $3M in revenue. I have also led talent ideation and contracting for the BET Experience Weekend, the largest live event in LA history. I have also been named a Billboard Hip Hop and R&B power player multiple times. These achievements demonstrate my ability to conceptualize and execute large-scale initiatives while maintaining deep relationships in the entertainment space.In my role, I have fostered relationships with top artists in Hip Hop, Pop, and R&B, identifying unique opportunities for them to leverage Meta's technologies. From exclusive content and brand campaigns to product launches and performance opportunities, I have collaborated with artists like Latto, Chance The Rapper, Doechii, Cordae, and Coi Leray. Additionally, I have successfully executed #1 album release campaigns for established talent such as DJ Khaled and Megan Thee Stallion, leveraging Instagram and Facebook to connect directly with fans.If you're seeking a driven artist partnership executive with a proven track record of success, let's connect and explore opportunities to collaborate.
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Lead Strategic Music Partnerships @Meta: Facebook | Instagram | Threads | Oculus | WhatsappMeta Jul 2021 - PresentMenlo Park, Ca, UsAs the Strategic Partnership Lead at Meta, I drive the growth and engagement of the music ecosystem on Instagram by managing high-impact relationships with top artists in Hip Hop, Pop, and R&B, alongside emerging talent and industry influencers. In this role, I execute bespoke, high-profile artist activations and short-form content strategies across Meta’s video surfaces, identifying unique and innovative opportunities for artists to maximize Meta’s tools and platforms.I work collaboratively with cross-functional teams—including Partner Marketing, Communications, and Editorial—to create and operationalize strategic talent programs aligned with company goals, such as brand campaigns, product launches, and exclusive content initiatives. My efforts have included successful activations and album release campaigns with artists like Billie Eilish, Latto, Chance The Rapper, Doechii, Anderson .Paak, DJ Khaled, and Megan Thee Stallion, enhancing their visibility and engagement with fans on Instagram and Facebook.Through strategic thinking, deep industry insight, and proven content strategy execution, I serve as an internal advocate for music partners, driving their objectives and amplifying their presence across Meta’s platforms.
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MentorFemme It Forward Feb 2021 - PresentBeverly Hills, California, UsExcited to be a mentor with Next Gem Femme (NGF), a groundbreaking program dedicated to empowering young women of color in their career journeys. Through one-year partnerships, we're fostering meaningful connections and driving impactful change in music, media, entertainment, and technology industries. -
Board Of Advisors MemberSave The Music Oct 2020 - PresentNew York, New York, UsI speak on panels, organize events, and inspire students, schools, and communities to reach their full potential by making music. I held a "Save the Music" Masterclass with students all over the country, highlighting my career story and driving awareness aligned with fundraiser goals. -
Head Of Hip Hop & R&B Artist Marketing & Industry RelationsPandora Jul 2017 - Jun 2021Oakland, Ca, UsI develop and nurture relationships with music industry stakeholders. I initiate and foster partnerships between artists and brands using events, branded content, marketing, and channel curations to strengthen bonds between artists and fans, negotiating and securing talent for these opportunities. I also work with sales to formulate compelling advertising, creating value for artists and driving revenue for the company. Notable achievements include:• I booked Cardi B and DaniLeigh for Metro PCS and Beyond 2018, garnering 340K social media impressions through post shares.• I launched a Black Music Month campaign honoring artists in Pandora's Billion Spin Club, with artist-driven playlist netting 90K listeners and 429.5K spins.• I arranged talent for our initial Nations Next Festival on SXM's Hip Hop Nation featuring Yella Beezy, Fivio Foreign, Mulatto and Tyla Yaweh. I also booked our first Future Fire Festival featuring Erica Banks, Foushee and Yung Bleu. -
Senior Director Of Music Programming And Talent Strategy - Bet NetworksViacom Aug 2014 - Jun 2017New York, Ny, UsI discovered talent for BET and BET Live and devised career strategies and booking performance opportunities for them. I created media content and curated music; I identified new music ventures and trends by sourcing record labels, media entities, brands, management companies, talent agencies, festivals, and promoters while prioritizing new client initiatives. I negotiated deals with artists, management, and labels in tandem with our partner, AEG. Highlights included:• I secured talent for the BET Experience Weekend, netting and audience of 165K+, which was a 10% increase over 2016's event.• I coordinated with White House staff and the first lady to book talent for BET Presents: Love and Happiness: An Obama Celebration at the White House. -
Senior Manager Of Music Programming And Talent - Centric NetworkViacom Aug 2009 - Jun 2014New York, Ny, UsLead the music strategy for BET's Centric Network, aimed at black women aged 25-54. I hired all talent and oversaw the programming of 47 hours of music video programs per week. I collaborated with record company representatives, auditioning, selecting, and scheduling new music for airplay. I contracted and supervised artists for music productions, specials, marketing events, creative service promos/interstitials, and interviews for CentricTV.com. Special accomplishments included:• I produced the talent for the Soul Train Music Awards, bringing in major artists such as Chris Brown, Missy Elliott, and Bruno Mars.• I co-launched a new cable TV network targeting African-American and multi-cultural adults ages 25-54 in September, 2009. In 2014 I rebranded the music programming on the network to target black women.
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Hip Hop & R&B Radio Promotions CoordinatorRca Records Jun 2007 - Nov 2009New York, Ny, UsI managed and reconciled all artists' project budgets, ranging from $40K - $100K per project, up to $1M annually, for the urban promotion team. I assisted the Senior VP of Urban Promotions with supervising regional staff and arranging airplay for major artists such as Alicia Keys, Jennifer Hudson, Jazmine Sullivan, Mario, Leona Lewis, Cassidy, Fantasia, and Jamie Foxx. I co-produced special events from inception to completion including sourcing of venues and vendors. One highlight was:• I managed and executed Whitney Houston's final album release event with tastemakers, radio partners and celebrity talent. -
Artist DevelopmentTommy Boy Entertainment Nov 2006 - Jun 2007UsAssisted the National Promotions Director and GM of Tommy boy Entertainment in organizing events, tour routing and radio promotion. Accountable for gathering sponsorships for events, venue scouting and artist radio interview scheduling. -
Assistant Music Director/ Mix Show CoordinatorClear Channel Radio- Wktu Nov 2004 - Nov 2006New York, Ny, UsI co-programmed music at this top-ten radio station in the New York market. I maintained relationships with labels and coordinated interviews, concert appearances, and community events. I directed a staff of producers, disc jockeys, and mixers, supporting the program director and music director with researching music and adding new records weekly, and I trained producers and board operators to run the sound board. A project highlight was:• I designed easy-to-read liners and memos for KTU weekly promotions, events, and charity announcements.
Nicole Johnson Skills
Nicole Johnson Education Details
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Mckinsey AcademyManagement -
West Virginia UniversityMass Communications
Frequently Asked Questions about Nicole Johnson
What company does Nicole Johnson work for?
Nicole Johnson works for Meta
What is Nicole Johnson's role at the current company?
Nicole Johnson's current role is Lead Strategic Music Partnerships : Facebook | Instagram | Oculus | WhatsApp | Threads.
What is Nicole Johnson's email address?
Nicole Johnson's email address is nicolej@fb.com
What schools did Nicole Johnson attend?
Nicole Johnson attended Mckinsey Academy, West Virginia University.
What skills is Nicole Johnson known for?
Nicole Johnson has skills like Entertainment, Music, Radio, Television, Music Industry, A&r, Digital Media, Social Media Marketing, Music Production, Pro Tools, Radio Promotions, New Media.
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