Nicole Johnson Email & Phone Number

Menlo Park, Ca, Us

As the Strategic Partnership Lead at Meta, I drive the growth and engagement of the music ecosystem on Instagram by managing high-impact relationships with top artists in Hip Hop, Pop, and R&B, alongside emerging talent and industry influencers. In this role, I execute bespoke, high-profile artist activations and short-form content strategies across Meta’s video surfaces, identifying unique and innovative opportunities for artists to maximize Meta’s tools and platforms.I work collaboratively with cross-functional teams—including Partner Marketing, Communications, and Editorial—to create and operationalize strategic talent programs aligned with company goals, such as brand campaigns, product launches, and exclusive content initiatives. My efforts have included successful activations and album release campaigns with artists like Billie Eilish, Latto, Chance The Rapper, Doechii, Anderson .Paak, DJ Khaled, and Megan Thee Stallion, enhancing their visibility and engagement with fans on Instagram and Facebook.Through strategic thinking, deep industry insight, and proven content strategy execution, I serve as an internal advocate for music partners, driving their objectives and amplifying their presence across Meta’s platforms.

Beverly Hills, California, Us

Excited to be a mentor with Next Gem Femme (NGF), a groundbreaking program dedicated to empowering young women of color in their career journeys. Through one-year partnerships, we're fostering meaningful connections and driving impactful change in music, media, entertainment, and technology industries.

New York, New York, Us

I speak on panels, organize events, and inspire students, schools, and communities to reach their full potential by making music. I held a "Save the Music" Masterclass with students all over the country, highlighting my career story and driving awareness aligned with fundraiser goals.

Oakland, Ca, Us

I develop and nurture relationships with music industry stakeholders. I initiate and foster partnerships between artists and brands using events, branded content, marketing, and channel curations to strengthen bonds between artists and fans, negotiating and securing talent for these opportunities. I also work with sales to formulate compelling advertising, creating value for artists and driving revenue for the company. Notable achievements include:• I booked Cardi B and DaniLeigh for Metro PCS and Beyond 2018, garnering 340K social media impressions through post shares.• I launched a Black Music Month campaign honoring artists in Pandora's Billion Spin Club, with artist-driven playlist netting 90K listeners and 429.5K spins.• I arranged talent for our initial Nations Next Festival on SXM's Hip Hop Nation featuring Yella Beezy, Fivio Foreign, Mulatto and Tyla Yaweh. I also booked our first Future Fire Festival featuring Erica Banks, Foushee and Yung Bleu.

New York, Ny, Us

I discovered talent for BET and BET Live and devised career strategies and booking performance opportunities for them. I created media content and curated music; I identified new music ventures and trends by sourcing record labels, media entities, brands, management companies, talent agencies, festivals, and promoters while prioritizing new client initiatives. I negotiated deals with artists, management, and labels in tandem with our partner, AEG. Highlights included:• I secured talent for the BET Experience Weekend, netting and audience of 165K+, which was a 10% increase over 2016's event.• I coordinated with White House staff and the first lady to book talent for BET Presents: Love and Happiness: An Obama Celebration at the White House.

New York, Ny, Us

Lead the music strategy for BET's Centric Network, aimed at black women aged 25-54. I hired all talent and oversaw the programming of 47 hours of music video programs per week. I collaborated with record company representatives, auditioning, selecting, and scheduling new music for airplay. I contracted and supervised artists for music productions, specials, marketing events, creative service promos/interstitials, and interviews for CentricTV.com. Special accomplishments included:• I produced the talent for the Soul Train Music Awards, bringing in major artists such as Chris Brown, Missy Elliott, and Bruno Mars.• I co-launched a new cable TV network targeting African-American and multi-cultural adults ages 25-54 in September, 2009. In 2014 I rebranded the music programming on the network to target black women.

New York, Ny, Us

I managed and reconciled all artists' project budgets, ranging from $40K - $100K per project, up to $1M annually, for the urban promotion team. I assisted the Senior VP of Urban Promotions with supervising regional staff and arranging airplay for major artists such as Alicia Keys, Jennifer Hudson, Jazmine Sullivan, Mario, Leona Lewis, Cassidy, Fantasia, and Jamie Foxx. I co-produced special events from inception to completion including sourcing of venues and vendors. One highlight was:• I managed and executed Whitney Houston's final album release event with tastemakers, radio partners and celebrity talent.

Us

Assisted the National Promotions Director and GM of Tommy boy Entertainment in organizing events, tour routing and radio promotion. Accountable for gathering sponsorships for events, venue scouting and artist radio interview scheduling.

New York, Ny, Us

I co-programmed music at this top-ten radio station in the New York market. I maintained relationships with labels and coordinated interviews, concert appearances, and community events. I directed a staff of producers, disc jockeys, and mixers, supporting the program director and music director with researching music and adding new records weekly, and I trained producers and board operators to run the sound board. A project highlight was:• I designed easy-to-read liners and memos for KTU weekly promotions, events, and charity announcements.

Management Accelerator Program, Management

B.A. In Mass Communication, Mass Communications