Nicole Johnson Email & Phone Number

San Diego, California, United States

Aria Health, Aria Free Pneumatic Compression Device for Lymphedema Built and oversaw a strong team of digital marketers and creative thinkers to grow Aria Health brand awareness, increase digital presence and support sales (team comprised of internal reports and external agency partners). Oversaw marketing initiatives for DTC and HCP channels to drive web traffic, generate leads and enhance KOL engagement and patient education. Managed brand, creative services, and digital media (web, email, social media, and paid media) teams. Developed successful DTP capabilities to activate the consumer channel and help grow HCP channel. Track KPIs and extract key insights for future marketing strategy. • Managed DTP budget and exceeded DTP revenue in the first year. • Lead marketing initiatives that resulted in increased shipped units by 127% above forecast, increased web intakes, decreased overall CPA (cost per acquisition) and enhanced patient education and physician awareness. • Facilitated transition of marketing efforts to Sales Force Marketing Cloud, WordPress and WooCommerce to better support the business and help drive revenue. • Work collaboratively with cross-functional teams to construct the Aria Health brand book to establish consistency, credibility and efficiency. • Relaunched website with a focus on optimization for conversion and user experience.

Carlsbad, California, United States

• Drove B2B lead generation campaign for Recovery Sciences Division resulting in $.5M in incremental revenue in one quarter• Re-engaged the brands digital presence through social media, digital media and thoughtful marketing campaigns that told a story

Carlsbad, California, United States

Joined DJO working in the newly launched Consumer Division and then later worked my way up to managing the company's (FCS) Footcare Solutions Division for the past four years. In 2018 I began assisting with Corporate marketing initiatives in addition to FCS and in 2020 added the Recovery Sciences Division to my portfolio of BUs and (B2B, B2C, D2C) brands represented. • Pioneered the re-branding of Dr. Comfort ($75M + Footcare Solutions Business Unit)• Repositioned Footcare Solutions consumer business generating $5M in incremental revenue• Successfully launched national brand marketing campaign for DRC including TV, print & digital media increasing brand awareness and lead generation• Successfully launched 12 DRC NPI that drove 11% of total revenue • Successfully launched first Wool Collection for the BU generating over $75k in revenue in Q2• DRC B2B Clinical Segment grew +2.2% YoY due to strong marketing support• Key player in helping drive +1.4% growth in year one for DRC business after 5+ years of YoY decline • Restructured DRC Product Line Plan to better support footwear business in 2020

Carlsbad, California, United States

• Led Corporate Website Relaunch supporting 14+ brands over 6 business units• Organically grew DJO Social Media Engagement by 85%• Initiated first DJO Military Appreciation Sponsorship

Greater San Diego Area

WISE (Women in Sports and Events) is the leading voice and resource for professional women in the business of sports and events. Through ongoing meetings, special events and mentoring programs, WISE offers its members the opportunity to gain valuable insights and connections that can provide them a competitive advantage in their current position and as they advance in their careers.wisesandiego.com@WISESanDiego | #WISESD

Carlsbad, California, United States

• Launched new Comfort Footwear Brand (30+ NPI) in 6mo time • National Brand Campaign, showcased Bluprint in 16+ media outlets/PR events• Bluprint TV spot on EVINE, generating $23K+ in sales

San Diego, California

Proud AHL Affiliate of the Anaheim DucksJOB OVERVIEWAs one of the first employees hired, directly assisted in bringing the office to a fully operational status. Supported the President of Business Operations in building relationships within the San Diego sports industry. Spearheaded the development and named co-producer of the San Diego Gulls Anthem song. Oversee and manage donation requests. Coordinate and manage large scale organizational events (i.e Inaugural Block Party). Organize and manage pre-game tailgate, post-game skate and game day concourse vendors. Assist corporate sales in managing and carrying out sponsorship fulfillment. Liaison for front office with regard to VVCC arena staff and operations. ACCOMPLISHMENTSBrought SD Gulls business operations front office to a fully operational status. Hosted the very first AHL, San Diego Gulls Inaugural Block Party! Co-produced the San Diego Gulls Anthem song with Pacific Records

San Diego, California, United States

"Enhancing the quality of life for San Diegans through sports" JOB OVERVIEWOversee day-to-day marketing activities & develop marketing campaigns for event sales initiatives (Salute the Champions). Organize media outreach for event coverage, revenue generation & brand awareness. Create & manage advertising & promotional material including TV, radio, print, and online. Develop social media campaigns & oversee content management for website & newsletter. Coordinate community outreach in partnership with the Hall for annual youth sports programs and camps (Marine Recruit Depot).SALUTE TO THE CHAMPIONS The Breitbard Hall of Fame, established in 1953 by Robert Breitbard, honors athletes who have excelled athletically in San Diego or who are native San Diegans and have achieved athletic fame elsewhere. The Salute to the Champions is San Diego's annual Hall of Fame induction dinner; a gathering of past and present San Diego sporting icons. These awards were established to recognize San Diego's significant athletic achievement at all levels. VOLUNTEER WORK/EVENTS: San Diego Sportsmen's Banquet Annual Salute to the ChampionsSailing Exhibit Launch Jr. Chargers Training CampNational Letter of Intent Days NCAA Basketball Tournament 2014 "Meb Day" - winner of the 2014 Boston MarathonPrep Athletes Awards GalaPerfect Game All-American ClassicMCRD Youth Sports Camps/ClinicsACCOMPLISHMENTS:MCRD Youth Sports web marketing2014 San Diego Sheriff's Department Champions CampHall of Champions Nights at Petco ParkPerfect Game All-American Classic partnership California State Games partnershipBuilt and launched the "Champions Newsletter"Launch of two new websites - SDHOC and SDSCIncreased ad/ticket sales for annual Salute to the ChampionsIncreased Social Media awareness for the Hall of Champions

Greater San Diego Area

2014 NFL Kickoff Run Series - 2 month contractEasy Day Sports "Never an Easy Day"Seattle Seahawks NFL Kickoff Run (September 1, 2014) #Seahawks5k presented by the NFL Kickoff Run Series. Benefit Spirit of 12 PartnersNew Orleans Saints Kickoff Run (September 6, 2014) #Saints5k presented by Chevron. Benefit Louisiana Children's MuseumJOB OVERVIEWWork closely with NFL Team and City Stadium staff to represent Easy Day Sports Marketing and Social Media efforts for the 5k running events. Communicate and work with charity and corporate partners for online promotions leading up to race day. Manage social media calendar, daily social media posts (Twitter, Instagram, Facebook) and assist with writing copy for official NFL and team social channels. Act as the Media/VIP point of contact for local media partners and presenting sponsors on race day. Coordinate with local staff person for in-city promotions. Assist with 5k race related tasks, registration and participant management.

Anaheim, California, United States

Media Relations Manager for the 2014 LA KISS Arena Football Season - 5 month contract "See it to Believe it! "JOB OVERVIEWWork directly with the Arena Football League office to ensure that the LA KISS Arena Football Team complied with Media Relations League guidelines for the active 2014 playing season. Created and distributed up-to-date weekly game notes and post-game game story, press releases. Managed the press box for all home games and made sure that attending media had the appropriate information to complete their stories and/or interviews. Communicated with local media outlets for attendance and coverage of the team in correlation with Miller PR (Public Relations Agency). Organized and created game day media materials as well as distribution following home games. Coordinated player, coach, and staff interviews throughout the week for local media coverage. Communicated with Media Relations Directors for away and home games in accordance with updated rosters and depth charts. Established a strong relationship with the home arena, the Honda Center in Anaheim, and communicated on a weekly basis leading up to needs for LA KISS home games.

San Diego, California, United States

New Berlin, Wisconsin, United States

Christopher Morgan, Norman Direct is an independently owned direct response expert in product development, manufacturing, logistics, fulfillment and customer service.JOB OVERVIEWPlan and execute Public Relations strategies and programs to expand awareness of the company. Collaborate with interactive technology/ WCM staff to develop specific web media. Manage a wide variety of products and develop new products’ web, social media, and TV media. Maximize product performance to all demographics of the marketplace & build a successful brand

Milwaukee, Wisconsin, United States

JOB OVERVIEWDeveloped marketing campaigns for sales proposals; season tickets, group sales, individual ticket sales. Managed social media campaigns, press releases, player & dance team appearances & player appearance budget. Oversee in-game operations & media press box. Built & managed Mustangs internship program. Developed strong working relationships with local media & sponsors. Assisted in the development of commercial spots, digital marketing initiatives, advertisements, and promotions used to drive revenue. Traveled with team. PROFESSIONAL ACCOMPLISHMENTSSecured the hosting of the 2011 Arena Football Conference for the Milwaukee Mustangs’ franchise. Carried out conference itinerary and event details Increased Milwaukee Mustangs Team Exposure in the Milwaukee AreaPersistently pursued local newspapers, television & radio stations to increase coverage by 70%. Increased game & media attendance from previous year & set up 20+ team appearances. Participated in a weekly podcast for ESPN’s “The Broadside” Assembled Media Materials and Organized Events­Coordinated the 2012 Milwaukee Mustangs’ Media Day & season ticket holder pick-­‐up party. Completed the 2012 Milwaukee Mustangs’ media guides, game programs, game notes, game flyers. Created the newsletter “The Stampede” and kept fans up-­‐to-­‐date with releases, website and social media Conducted In-­‐game operations & acted as in-game Emcee for all home gamesInitiated and carried out post-­‐game concert by a national recording artist. Established Harley-­‐Davidson bike raffle, 50-­‐50 raffles for ALS, Variety, MDA, & Operation Homefront. Produced game and public announcement scripts, theme nights, pregame shows and special guests. Developed Mustangs’ Internship ProgramGrew the program into an opportunity for students and young adults to break into the sports industry. Communicated with interns about their progress and evaluations for academic credit

Greater Milwaukee Area

Participate in a weekly podcast for ESPN's "The Broadside" with Sportscaster, Jen Lada.

Greater Milwaukee Area

Updated websites daily and designed advertising materials. Constructed and recorded commercials for various companies for on air broadcasting. Traveled to remote events and assisted radio broadcasters on site,.

Madison, Wisconsin Area

Conducted on camera player and fan interviews and coordinated in-game contests. Sang the National Anthem before every home game and assisted the camera director on promotional pieces.