Nicole Kamar Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Development and implementation of business and advertising strategies across 7 verticals: Sports, Esports, influencers marketing, celebrities, brand ambassadorship deals, content creation, on ground event and merchandising.

Dubai, United Arab Emirates

• Steer the strategic planning, buying & negotiations of media ad sales for key client Abu Dhabi Media (ADM) comprising 7 individual radio stations – Abu Dhabi FM, Radio 1, Radio 2, Karak FM, Emarat FM, Star FM and Quran FM – targeting a multinational UAE-based demographic • Report directly to the CEO and lead and mentor a team of 5 Sales Executives to grow market share and develop creative solutions - securing new clients and deepening existing client relationships • Advanced ADM’s country-wide presence and positioning – developed social media strategies, increased audience engagement & response and drove Karak FM to become the UAE’s #1 radio channel (Indian audience) and exclusive sponsors of flagship events • Delivered a 20% annual increase in agency budgets - advise and influence clients to advertise on Radio – collaborate with clients to develop customized solutions including content creation / development and tactical initiatives such as activations and road shows • Built ADM’s capabilities to maximize the potential of the radio stations – conducted an in-depth technical and operational restructuring including improving the frequency and programming quality to broaden audience reach • Set annual budget and secure annual deals managing the P&L for each client • Enable the leadership team to make informed decisions - initiate weekly update meetings and present on progress, performance and data-led insights • Build and strengthen strategic partnerships and alliances with industry counterparts, media agencies and clients

Dubai, United Arab Emirates

• Integral part of the team leading media sales for AMS – the former official representative of the publisher partner, MBC Group media• Formulated and executed creative sales strategies for MBC 3 (the leading children’s channel in MENA), MBC FM (the #1 commercial station in KSA) and Panorama FM (KSA-targeted radio channel) • Spearheaded negotiations and sales of 360-degree holistic offerings comprising a traditional and digital media mix – integration, sponsorship, online extensions and social media amplifications including TV, digital, radio and on-the-ground activations • Achieved 25% revenue uplift for MBC 3 in 2015 – ideated, created and packaged customized content leveraging MBC’s diverse asset portfolio and extensive local market research, statistics, digital traffic and TV viewership data • Developed bundled solutions to influence multinational clients to advertise in the KSA market – collaborated with TV channels and created radio extensions• Prepared monthly sponsorship packages, grids and media proposals – ensuring a continuous effective distribution of all updated sales material• Nurtured and grew trust-based client relationships – understood local market needs and consistently achieved client targets using a sales-through-service approach

Dubai, United Arab Emirates

• Recognized for consistent performance and promoted to Sales Director for MBC 4 (a leading free-to-air TV channel for Western & Arabic entertainment) across the MENA region • Transformed the sales strategies to include product integration for MBC’s multi-sector clients (Automotive, FMCG, F&B, Telco) such as Samsung, GM and KFC• Generated a 30% YoY revenue uplift and realized a 10% growth in digital ad space• Managed key client relationships to secure new and repeat business - drove upselling of branded content inventory• Accurately identified monetization and integration opportunities on MBC’s localized big format TV shows - Arabs Got Talent Season 1 and 2 • Led a Sales Manager to effectively pitch creative solutions, analyze and optimize content and programmes to meet and exceed client targets • Ensured flawless on-the-ground campaign execution – worked closely with cross-functional internal and external teams to manage end-to-end campaign logistics • Tracked and analyzed sales targets vs. actual revenue – reviewed monthly trends, collated market research, industry trends and best practices to guide campaign strategy

Dubai, United Arab Emirates

• Reported to the Managing Director and drove media sales solutions across the GCC market for MBC 4 • Executed effective sales strategies – including traditional ad sales, sponsorships and digital extensions tailored to targeted audiences. Monitored and tracked campaign performance against KPIs and refined strategies to meet objectives• Part of the team that transformed MBC 4 into the 2nd most watched channel in the MBC Group portfolio generating a 20% year on year revenue increase and 5% growth in digital ad space• Introduced the Turkish entertainment segment to the region – leveraged robust research and data-driven insights to identify market demand and create targeted solutions• Offered creative ad sales solutions to media agencies and direct clients – met with clients to understand their needs, target demographic and KPIs and developed bespoke sales pitches to win client business• Increased client budgets by 10% annually by cross-selling Digital ad space – influenced clients to advertise on MBC’s digital arm, Shahid (the world’s leading Arabic content streaming/ VOD platform) • Developed and presented industry insights to clients - worked closely with the Research team to use Brand Lift Studies (BLS) data, competitive landscape knowledge and emerging trends to direct client investments • Established and grew strong working relationships within the industry network - liaised between media agencies & clients

Dubai, United Arab Emirates

Dea Diploma (Diplôme D'Études Approfondies), Language Interpretation And Translation

Master'S Degree, Language Interpretation And Translation

Bachelor'S Degree, Language Interpretation And Translation