Nikki Kross Email & Phone Number

Toronto, Ontario, Canada

Working to transform digital marketing at Diabetes Canada by driving innovation across web platforms, social media, email, content marketing, paid media and analytics. Developed strategies for and managed integrated campaigns for brand awareness, lead generation, events and fundraising support, while leading a digital analytics strategy to improve measurement and performance. Oversaw digital governance, managed agency relationships, and led an incredible (and hilarious) team that I am so proud to work with. I also developed digital strategies, annual business plans, planned budgets and effectively managed them.

Toronto, Ontario, Canada

Toronto

As a Social Media Strategy Educator, I led social media strategy workshops in an in-person classroom setting for groups ranging from 10 to 30 students. Content covered includes defining a brand, identifying KPIs, content strategy and paid social media measurement.

Toronto, Canada Area

I led a team that develops and implements social media and influencer strategies to help BMO's products and services teams reach their goals and objectives. I also developed and implemented BMO’s Social for Senior Executives program to facilitate strategically leveraging social media for BMO’s leadership team, including developing a custom environment for executive advocacy on Sprinklr. A subject matter expert on all things social media, I advised partners across North America on strategy, measurement, thought leadership and best practices .

Toronto, Canada Area

Helped small and medium socially conscious businesses use social media to reach the right people and grow their business.Services included:• Social media strategy • Social media management• Social media training• Facebook advertising• Instagram advertising• LinkedIn advertising• Content marketing• SEO copy writing

Toronto, Canada Area

Led a high performance, multidisciplinary team that developed and implemented integrated marketing strategies that engaged the arthritis community, built the reach of the Arthritis Society, and generated revenue. Accountable for owned, paid and earned channels including email marketing, social media, SEO, PPC, public relations, content marketing, partnership marketing, influencer relations and media relations.

Toronto, Canada Area

Led all social media initiatives across the country, including strategy and campaign development. Created the Arthritis Society’s first ever social media strategy to help the organization achieve its mission and revenue goals. Strategic expert and thought leader for social media providing consultation to senior leaders and other stakeholders across the business. People manager for social media team members.

Toronto, Canada Area

Led discovery sessions with clients to understand business goals, objectives, challenges and opportunities to determine how to best utilize digital marketing to meet their needs. Developed and executed digital marketing strategies and campaigns that supported clients' needs by influencing purchase intent, generating leads, and building brand eminence. Social media lead for Deloitte Canada; provided subject matter expertise to senior leadership and other stakeholders on social strategy and best practices to continue to drive social media success.

Toronto, Canada Area

Developed and executed a digital strategy for Deloitte's talent brand that supported business objectives. Created and managed the careers site and social media editorial calendar; worked with internal teams to ensure the overall editorial strategy capitalized on internal editorial opportunities and was integrated across the business. Managed the campus and recruiter blog program, which were a contributing factor for the careers site being awarded the 2015 Best Campus Careers site from Talent Egg. Created all talent social media campaign strategies and independently executed all campaigns.

Toronto, Canada Area

Managed all digital elements for Cystic Fibrosis Canada including: website, social media, online support community and e-communications. Responsible for strategy and execution of all online elements. Kept abreast of innovations and trends in social media and web best practices to develop and deliver a successful integrated holistic digital strategy and individual campaigns. Increased Facebook average post likes by 680%, shares by 860%, comments by 1100% and post reach by 976% within one year.

Guelph, On

Provided expertise and support in the areas of website management, social media, e-communications, media relations, communications planning and copy writing/editing. Created and implemented 4-H Ontario’s first social media strategy and built online communities on Facebook, Twitter and the 4-H Ontario blog. The 4-H Ontario blog became the fourth highest source for web traffic to 4-HOntario.ca three months after its launch.

Assisted with carrying out fundraising, event planning and communications initiatives. Recognized a gap in the communications plan and took the initiative to create, implement and manage a strategy for utilizing social media to increase awareness for the cause and create a supportive online community for clients.

Post Graduate Certificate, Corporate Communications And Public Relations

B.A Honours, Psychology