Nicole Krouse Email & Phone Number

New York, NY, US

City Of Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

- Building actionable insights from the bottom-up with large datasets for many global FMCG companies, using social data and statistical analyses.- Managing and presenting projects from sign-off to delivery- Conceptualisation and development of Z-Scope Product (Black Swan Data's product to identify cultural trends across the US and UK).- Training new.

Johannesburg Area, South Africa

- Design and configuration of research and customer experience projects for several large South African businesses, using inQuba's SaaS platform- Designed and implemented a new Text Analytics Methodology for interpreting large volumes of voice-of-customer data- Analyses, visualisation and presentation of insights derived from survey and text data- Working.

Cape Town Area, South Africa

Consultant on various Marketing and Branding projects for Start-ups and SME's. Conducting ad hoc research on a client by client bases.

Madrid Area, Spain

• In collaboration with: IE School of Human Sciences and Technology
• Challenge: To present a proof of concept for a security product for the Argentinian Telecommunications market
• Quantitative and Qualitative research project (exploratory) for B2C Security Market in Argentina, Individual interviews, Focus Groups, Ethnography, Questionnaire design for B2C Surveys (Qualtrics), Data collection and.
• Presented key insights on the Argentinian market as well as proposed a security product comprising of both free and premium features. Provided details on potential customer segments as well as initiatives to reach and.

Madrid Area, Spain

• In collaboration with: IE School of Human Sciences and Technology & Nielsen
• Challenge: To help Heinz Tomato Ketchup drive Category Household Penetration and grow value Sales
• Understanding of brands core, consumer behavior strategies, IDI's, Observational methods, Focus Groups, Surveys and Data analytics of Retail and household panel data.
• Presented key insights to explain the Spanish Usage Patterns and several business initiatives to increase household penetration and sales.

Madrid Area, Spain

- Designed and managed the overall Fundie thought leadership strategy- Managed the master content calendar and planned out future blog posts, inpartnership with content coordinators, and provided final content editing- Proposed and helped create, in collaboration with Fundie Partners, longer-formthought leadership content (white papers, etc.)- Wrote.

Madrid Area, Spain

• Client: SMART ( Daimler AG) In-Collaboration: IE School of Human Sciences and Technology
• Challenge: Campaign analysis of Smart forfour's Spanish advertisement.
• Recommendation of new marketing and business strategy, with consideration of brand personality and KPIs

Doha, Qatar

- Reviewed and reported on client briefs and proposals.- Organised and managed several high-profile client events- I was introduced to sports marketing in terms of strategy creation based onconsumer attitudes towards a certain sport in Doha. It involved being part of amultistage research process. I was also involved with the continuousmanagement of sports.

Stellenbosch, South Africa

Cape Town Area, South Africa

Master In Market Reserach And Consumer Behaviour, Consumer Insights And Research, Top 5 Of Class (Dean'S List) Gpa 3.79 Out Of 4

Activities and Societies: IE Africa Club IE Food Club BUSINESS, MARKETING & STRATEGY Digital Branding & Advertising (Honors) Market.

Bcom Honours, Marketing/Marketing Management, General, Cum Laude

Bachelor Of Commerce (Bcom), Entrepreneurship & Innovation, Marketing

High School Matriculant, 80% Average

Activities and Societies: Interact Committee Indoor and Outdoor Hockey Teams