Krupela Copy Studio is my baby. I love being the go-to content strategy and writing resource for businesses, non-profits and creative agencies across the country.

At Red Whisk Creative, we combine creative marketing strategies and tactics with the people-power you need to achieve your business goals. My role as a Content Strategist and Writer has me working on marketing strategies and tactics across many industries—from fitness to financial and everything in between.

Ameren is an energy company that serves nearly 2.5 million electric and natural gas customers across Missouri and Illinois.At Ameren, I work across content, design and development teams to create a new website content strategy and governance systems for the ongoing refinement of Ameren.com, a 500+ page website. In addition to developing the overarching strategic framework, I've optimized over 50 Ameren.com webpages with goal-oriented content flows and compelling copy.Outside of… Show more Ameren is an energy company that serves nearly 2.5 million electric and natural gas customers across Missouri and Illinois.At Ameren, I work across content, design and development teams to create a new website content strategy and governance systems for the ongoing refinement of Ameren.com, a 500+ page website. In addition to developing the overarching strategic framework, I've optimized over 50 Ameren.com webpages with goal-oriented content flows and compelling copy.Outside of web work, I supported Ameren's Corporate Communications team as a copywriter, writing for email, print and long-form native advertisements. Show less

Have you ever written a proposal? Depending on the RFP, they can be a beast to put together. That's why I stepped in to help Brown Smith Wallace get their proposals out the door (before deadline day).

City Block STL is a boutique marketing agency based in Downtown St. Louis specializing in strategic communications and social media marketing for civic-minded businesses & nonprofits. As City Block's Associate Creative Director, I developed creative strategies, translated ideas across media channels, and wrote supporting copy. My work involved managing projects and coordinating with stakeholders to ensure clients' needs were fulfilled.

United Access is a nationwide provider of wheelchair accessible vehicles and accessible driving technology for people with disabilities. As Marketing Director, I managed key B2B partnerships, directed and managed an outside sales team, and oversaw proper implementation of the company’s brand standards on all marketing materials, in print and online.• Achieved between a 34%-58% annual lead increase from major referral sources.• Expanded and developed outreach strategies.•… Show more United Access is a nationwide provider of wheelchair accessible vehicles and accessible driving technology for people with disabilities. As Marketing Director, I managed key B2B partnerships, directed and managed an outside sales team, and oversaw proper implementation of the company’s brand standards on all marketing materials, in print and online.• Achieved between a 34%-58% annual lead increase from major referral sources.• Expanded and developed outreach strategies.• Designed and implemented a new marketing data tracking system within Salesforce.• Traveled nationwide to deploy new processes and integrate new materials.• Spearheaded a comprehensive rebranding effort; redesigned all print and online marketing materials, vehicle wraps, web listings, and uniforms.• Established brand guidelines that remain in use today. Show less

The purpose of ALSAC/St. Jude is simple but challenging: to raise the funds and build the awareness needed to sustain St. Jude Children’s Research Hospital. As an intern copywriter, I worked closely with the Creative Services team to produce on-brand copy for various St. Jude campaigns, including the St. Jude Walk/Run. This was my first view into the inner workings of creative agencies and how teams work together to produce great work. I continue to serve St. Jude as a contracted copywriter.

The Bridge Street Newspaper, a community based non-profit publication, aims to bridge the gap between homeless and sheltered people by providing tools for homeless individuals to obtain a self-generated income. Content varies from fiction to exposition written by both vendors and students. During my time as Editor-in-Chief, I led a team of writers, editors and photographers to produce 14 total issues. Organization was the key to my success. I gained crucial leadership skills as I taught… Show more The Bridge Street Newspaper, a community based non-profit publication, aims to bridge the gap between homeless and sheltered people by providing tools for homeless individuals to obtain a self-generated income. Content varies from fiction to exposition written by both vendors and students. During my time as Editor-in-Chief, I led a team of writers, editors and photographers to produce 14 total issues. Organization was the key to my success. I gained crucial leadership skills as I taught my team how to interview effectively, to manage time well, and to write in a tone appropriate for their topic.I've included a few writing samples below - and I encourage you to read more about The Bridge at thememphisbridge.com. Show less

As the first street paper in Memphis, The Bridge aims to bridge the disconnect between the homeless population and the Memphis community. • Wrote long articles for Op-Ed, features section, and front page• Conducted several interviews and extensive research • Worked directly with EiC to revise/edit articles

Served as a teaching assistant/tutor for one section of First-Year Writing Seminar (FYWS). Presented weekly classroom lectures, commented on student paper drafts, met with head professor discuss student progress, met monthly with students to review paper drafts, and tutored students in the Rhodes College Writing Center.I refined my coaching and communication skills while giving back to the Rhodes community through mentorship.

To support Admissions’ marketing efforts during the busy summer season, I led campus tours to prospective students and their families while maintaining and promoting the Facebook, Twitter, Instagram, and other social media pages of the college. I also developed proficiency in data entry by logging prospective student information into our CRM.

This experience was a crash-course in journalism and publishing. I wrote and published articles for the the Design, Community Hotspot and Outdoor Living sections of AT HOME magazine. To produce high quality work, I conducted interviews, submitted hi-res photography and wrote descriptive, informative pieces on local trends, landmarks and culture. When she needed an extra eye, I aided our Editor in Chief in the various steps of the publication process.