Land and Resources I&IT Cluster (LRC)

- UX analysis on website, creating wireframes to prepare a newer web version of the site.- Enhance marketing strategies through secondary research and data analysis-Develop new social media campaigns from the ground up, considering CPBF’s needs in the not-for-profit/charity sector.- Create monthly calendar and schedule asset on Hootsuite, streamyard

- Act as second-level escalation for handling more complex issues and a referral point for signing authority and approvals for loans and mortgages- Maintain superior and courteous service to internal and external contacts.- Promotes and contributes to team-based approach in completing tasks and meeting internal and external needs- Provide guidance to Operational, Risk and Administration Associates and Bankers. - Ensure that all employees are aware of and effectively identify and manage applicable money laundering (ML), terrorist financing (TF), sanctions and reputational risks.

-Coordinate content creation, working collaboratively with business leaders, subject matter experts, creative services, and other members of the Marketing and Communications teamSchedule and publish content to the website, social channels, and campaigns using Hubspot and WordPress-Assist the Marketing Manager with developing editorial calendars for social communities, managing social communities, and ensuring alignment with social media strategy-Assist in developing various digital marketing materials, sourcing images and artwork, and content creation-Analyze engagement and results of content (campaign results, conversion rates, traffic, etc.) to help shape future messaging or activities-Assist the Marketing and Communications team with ad hoc projects, as required

-Provide executional support for social media marketing-Help write press releases and pitches-Create content for website and social media platforms-Assist with preparing frequent reports using Facebook Insights, Twitter Analytics, Google Analytics, Hootsuite-Collect and compile stats for multiplatform campaign reporting, along with other internal requests-Create lists of relevant social profiles across multiple platforms, monitor on an ongoing basis-Proofread marketing assets to ensure their accuracy and alignment to brief