- Integrate the power of persona segmentation, market trends and more to craft data-driven media strategies that add value for both client and audience. - Utilise a range of social listening, analytic tools & ad management dashboards (GWI, Meltwater, Google Analytics, Google & META Ad Manager).- Manages regional APAC client to grow brand awareness & improve ROAS through full funnel strategies, with a strong focus on performance marketing.- Leads a team of media planners

Being part of Malaysia's leading digital publisher, a typical day in my life would be to curate & pitch branded content ideas to MNC clients across various industries. - Manage a team of two strategists.- Conceptualise creative branded content marketing campaigns that would intrigue the audience to read, watch and engage.- Research and analyse audience insights to assist in better business decision making.- Understand & utilize a range of social media tools & resources such… Show more Being part of Malaysia's leading digital publisher, a typical day in my life would be to curate & pitch branded content ideas to MNC clients across various industries. - Manage a team of two strategists.- Conceptualise creative branded content marketing campaigns that would intrigue the audience to read, watch and engage.- Research and analyse audience insights to assist in better business decision making.- Understand & utilize a range of social media tools & resources such as Google Analytics, ComScore & more to review campaign performances. - Introduce new products & creative solutions to the local market, with focus on marketing internal campaigns to potential clients for the English social news channel, SAYS.- Progressed from Strategy Planner to Senior Strategy Planner within 2 years. Show less

- On-ground content conceptualisation & activation- Supervised and coordinated food-centric events, including Tiffin Foodcourt.- Engaged with clients, securing 15 brand participations in the 2018 Tiffin Foodcourt event