Nicole Collins Email & Phone Number

San Francisco, CA, US

Participating in Cohort 6 of the Climatebase Fellowship, the climate career accelerator.

Washington, District Of Columbia, US

Duncan, SC, US

• Direct the development of digital marketing strategies and creation of content to support the campaigns - including web content, emails, landing pages, blog posts, white papers, case studies, advertisement copy, and.
• Coordinate with thought leadership team, subject matter experts and business units to generate content for specific markets and corporate pillars
• Manage and audit existing content in resource hub organized in digital engagement platform and identify opportunities to bolster current offering. Increased year-over-year organic traffic by 154% to content experience.
• Perform and implement SEO research to optimize content
• Develop and execute email marketing campaigns targeting different audience segments across markets and product lines; continuously achieve open and click-through rates above industry average
• Promote and manage digital ad campaigns with Google Ads, as well as account-based marketing efforts through Terminus

Woodruff, SC, US

• Developed digital and print content strategy for new start-up publication which included planning, assigning and editing content; creating editorial guidelines; commissioning stories and art; overseeing production.
• Facilitated interviews with local government, school district, local businesses, and community members
• Researched and wrote stories specific to the Woodruff, Enoree and Cross Anchor communities
• Implemented social media strategy to encourage platform engagement and traffic to the website

Spartanburg, SC, US

• Create and design customized email marketing campaigns, surveys, landing pages and forms with marketing automation software
• Develop content material for customer education on products and services, as well as content for prospect consideration
• Handle day-to-day execution of social media platforms - including creating calendars, drafting posts and curating content
• In 2017, QS/1 Twitter followers increased by 42%, Facebook followers increased by 19% and LinkedIn increased by 20%
• Manage Google Adwords campaigns, adjusting keywords, ads and bids accordingly
• Analyze web metrics with Google Analytics and provide actionable insights on areas that can improve online engagement

Greensboro, North Carolina, US

• Designed and analyzed primary research surveys for business-to-consumer and business-to-business
• Compiled and analyzed secondary research
• Developed and wrote research-driven editorial features on industry trends
• Used StatPac survey software to perform analysis on primary research surveys

Syracuse, New York, US

• Conduct survey research with online software database of 16 counties to produce more than 60 B2B industry lists and directories
• Collect and interpret digital analytics and generate monthly reports on the company's digital performance
• Create and manage social content across platforms
• Write research-driven articles based on industry trends
• Keep up on local business news and trends for story leads and research project ideas
• Interview local nonprofit executives to write monthly Nonprofit Corner column

• Fulfilled primary research requests and fact checked assignments
• Coordinated with art team to design accurate visual aids (maps, graphics, charts, and photographs)
• Initiated and implemented research standards for MensHealth.com
• Researched and fact-checked Eat This, Not That! syndication articles and updated nutritional information in Eat This, Not That! database
• Compiled and analyzed data and statistics to rank 100 American cities on various criteria for Metrogrades

• Managed research department of five freelancers, overseeing fact checking for 90-plus pages of monthly magazine and tracking budget and invoices
• Researched, reported and wrote articles on topics including health, fitness, nutrition, parenting and relationships
• Commended for my attention to detail, ability to prioritize work and time, savvy and dedication to making sure that everything we printed was accurate

London, GB

I planned, managed, and executed large-scale photo shoot project for the New York City Marathon, the biggest annual event for the magazine. I also wrote and updated “Dean’s Run Home” blog that followed marathon runner Dean Karnazes as he attempted to run from New York City to San Francisco after completing 50 marathons, in 50 states in 50 days.

Updated the Entertainment page and current events calendar daily. Maintained daily web photo galleries.

− Coordinated several weekly promotional events and remote broadcasts for three radio stations (WTPT, WROQ, WGVC)—this included onsite set up and breakdown. This included transportation of station vans and equipment to location, setting up AV equipment, table displays and tents. − I also acted as the liaison between the stations and the clients and.

M.A., Magazine, Newspaper & Online Journalism

B.A, Communications: Journalism

Reynolds Week Fellow, Donald W. Reynolds National Center For Business Journalism