Nicole Curry Email & Phone Number

United States

In 2021, I co-founded Twisted Tree Studios CT LLC. This is a small business that specializes in handcrafting live edge wood and resin designs including charcuterie boards, clocks, furniture (tables, shelves, benches, credenzas, etc.), and more. I act as the main marketing head to create all materials (blogs, social media content, brochures, websites, business cards, etc.), research competitors/the industry, and understand who best consumers are/how to best target them. I also act as the financial analyst--inputting all sales and costs information, forecasting, and bookkeeping for tax purposes.

- Manage a client base of 15+ at any given time, acting as the main research and measurement liaison from set-up to report deliverables- Create custom reports and dashboards by leveraging self-generated data, providing thoughtful and actionable campaign and competitor specific insights to drive business strategy and decisions- Act as a leader and project manager across departments (Data Science, Data Engineering, Measurement Operations, Campaign Management, etc.) in order for proper functions, systems, and processes to be implemented and executed- Collaborate with the sales organization to scope research prior to sale and help upcharge by presenting insightful positioning stories- Act as a mentor to new team members - Integrate with the Marketing department to help cross measurement science and marketing initiatives like quarterly research presentations, vertical analyses, etc.- Act as the Research Lead for 2 of the largest revenue-generating clients and create an ongoing research relationship starting from the ground up--from integrating client data to presenting meta-analysis deep dives- Collaborate with external measurement partners in order to conduct brand lift studies inclusive of various KPIs (brand awareness, brand favorability, ad recall, purchase intent, etc.)

New York, New York, United States

- Aid 33% of U.S. digital sales leads by developing stories into decks through data analysis, to sell ad space across linear and digital properties.- Lead research for 4 priority brands using Google Analytics, comScore, MRI, Adobe Analytics, Shareablee, Tubular, etc.- Develop category decks & present to 200 colleagues/month

Greater New York City Area

- Create marketing solutions for a sales team of 25+, located across multiple offices, impacting 99% of client requests, reporting directly to the Sales Directors and Marketing Director- Produce highly-polished, custom audience, category, and competitor research and planning materials by organizing and interpreting data from syndicated tools like Mintel, eMarketer, Kantar, Claritas, GfK MRI (MRI/comScore, IPSOS, MARS Consumer Health), Scarborough, etc. - Collaborate with internal departments such as planning, account management, and business development to manage third-party vendor materials, case studies, thought leadership pieces, blogs, category trends presentations, and custom media plans across 20+ verticals- Develop and manage client approach and strategy based on data-driven marketing including audiences, investments, partners, channels, targeting, techniques, etc. across programmatic, endemic, CTV, DOOH, social, search, native, streaming audio, magazines, beacons, etc.-Strategize investment allocations, identify geographies, focused audiences, media channels, tactics, techniques, targeting, KPIs, etc. using research tools, past-performance metrics, etc. based on client RFPs

Greater Denver Area

- Develop and present presentations, execution plans, and tracking metrics for each campaign- Create and maintain media plans consisting of digital (programmatic, social, streaming audio, CTV/OTT, DOOH, sponsorships, etc.), print, radio, and broadcast for five major client accounts- Take the lead on actualizing impressions, maintaining scheduling, and allocating remaining budget for optimizations

Greater New York City Area

- Create and execute media plans for client Anheuser Busch by using strategy and insights generated from syndicated research and first-party data- Strategize media allocation based on audience analyses and competitor analyses from syndicated research tools- RFP vendors, vet partners/tactics/targeting, create insertion orders, manage flowcharts, provide weekly recaps to client POCs, develop reporting projects, and post-campaign analyze for future optimizations

Greater New York City Area

- Develop employee engagement activities and promotional materials within the U.S. and global offices, working hand-in-hand with international teams- Create thought leadership pieces, newsletters, blogs, trends materials, and category insights pieces-Leverage syndicated research tools like Claritas, Kantar, Simmons, Scarborough, MRI, Statista, Mintel, eMarketer, comScore, etc. to assist new business teams with pitches- Update and maintain CRM list

Poughkeepsie, Ny

Master Of Science - Ms

Bachelor'S Degree, Communications: Advertising; Psychology

Semester Abroad, Commnications: Advertising; Psychology