- Work with Sales, Marketing, and Product Marketing to create impactful content, identify opportunities to test and experiment message-market fit, optimize content for success, and report on results.- Champion Upland’s brand voice and style, maintaining consistency across all channels.- Write thoughtful, compelling marketing content to support every stage of the customer journey, targeting key personas to educate, engage, and convert buyers.- Produce a wide range of content types, including blogs, case studies, emails, eBooks, social media, ad copy, website copy, sales collateral, and other relevant content types to support prospect and customer marketing.- Collaborate with global Sales, Marketing, and Customer Success teams to gather information and requirements from key personas and create content for integrated and tactical campaigns.- Manage analyst relations and engagements with external contractors, freelancers, and Upland’s SEO agency to ensure check in on positioning and messaging strategies and ongoing keyword optimization of website and blog content.- Develop and maintain an editorial calendar for product and feature launches, overall content planning, and prioritization for marketing programs.

Started a sole proprietorship for all my freelance & consultancy work. I have consulted, strategized, written, edited, and produced content for: - The Remote Company- Borderless AI- Enotecca Wineries- Claim Technology - X-Analytics

Creating sharp content that matters for three different SaaS products by the Remote Company (Ycode, MyZenTeam, Partnero). - Lead content team- Develop content strategy aligned with short-term and long-term marketing targets- Collaborate with product managers and design teams to plan and develop site content, style and layout- Create, edit, improve and publish engaging content & optimize content according to SEO- Use content management systems to analyze website traffic and users engagement metrics- Manage content distribution to online channels and social media platforms to increase web traffic- Develop an editorial calendar and ensure the content team is on board- Stay up-to-date with developments and generate new ideas to draw the audience’s attention

Driving brand awareness through integrated marketing campaigns, improving our knowledge and overall conditions of both our sales and marketing pipelines to ensure they are aligned, and creating & delivering purposeful content targeted to our suited audience. - Identified new channels for customer acquisition such as podcasting. Podcast collaboration with EM360 generated over 1800+ MQLs.- Create engaging and original blog posts, infographics, landing pages, white papers, and digital ads according to our audience and stages in the marketing lifecycle to achieve content strategy goals. Established clear content workflows and editorial strategy through in-depth research, organizing content briefs & digital growth experiments that include recruiting guest bloggers and setting up a blog series to highlight our Partners. The blog has seen an increase from 1.5K visitors to 5K visitors in organic traffic during the past year.- Organize content calendar & research trends and keywords in data integration and technology to integrate into our SEO, advertising, and content strategy. Evaluate website performance in Ahrefs and keep track of KPIs. The number of keywords ranked increased by 15% over 8 months.

Drove brand identities and brand awareness for three different wine brands - Le Vieux Pin, LaStella Winery, Artakama - roofed under Enotecca! Multi-tasked between different areas of marketing, I was responsible for driving online wine sales through various marketing efforts, organizing online wine tastings throughout the pandemic and ensured that each wine brand had a unique voice.- Created content calendars, email campaigns for promotions and events, managed social media postings and engagement, and connected with digital marketing agency to promote winery on different digital platforms to boost sales for all three brands. Sales increased around 15% over 8 months. - Worked with the team to organize and pull off online events (dinners at home or wine tastings at home). Had a 90% participation rate over 3 months!

Support sales and marketing efforts for our global markets. I managed and coordinated projects with Business Solutions and Developers to identify technical backend problems affecting revenue and low performance. - Tracked revenues and build reports to make sure marketing efforts are working- Created content, managed our branding strategy for our global social accounts, and managed postings on various digital platforms such as LinkedIn- Created social media reports gaining more insight into what content resonates with our audience

Established a clear vision and brand strategy for dealership marketing by writing Audi Winnipeg’s first Integrated Marketing Plan (Fall/Winter 2019) adhering to Audi Canada’s guidelines.- Increased overall WeChat, Facebook and Instagram engagement - Planned and managed Audi Winnipeg’s first community event: ‘Get Fit with Audi Winnipeg’ in accordance with the Integrated Marketing Plan. Raised over $300 to donate to Mealshare. This propelled Audi Winnipeg to launch its Staff Volunteering program in October 2019 too. - Wrote ad copies in Mandarin and English and managed multilingual digital marketing campaigns reaching over 40,000 people on social media and websites

- Scheduling online posts on all social media channels ahead of time- Collaborating with the founders on content management - Creating original content for ENTR’s platform and social media to engage and develop a community of venues, hosts, vendors and clients.

- Worked at ENTR as they prepared for their Series A investment round and beyond. - Created original content for ENTR’s platform and social media to engage and develop a community of venues, hosts, vendors, and clients. Extended original contract for three months and produced 100% of content. - Built relationships and arranged interviews with hosts to showcase spaces and businesses.- Additionally, I acquired new venues by promoting ENTR’s platform to restaurateurs that I worked with for my blogs and recommended potential venues in Montreal and Toronto

- Created content strategy and directed online marketing campaigns for four social media accounts (i.e: @foodsthatffightcancer) and increased overall followers by 300%. - Wrote captions, conducted and presented research relevant to account’s purpose and message to clients. - Performed market data analysis to identify product and market trends, target followers, improve online marketing and increase brand awareness.

SETHLUI.COM is a food and travel blog and Instagram that covers everything you can see and eat across Asia and Australia.- Wrote concise articles about travel, lifestyle and met tight deadlines. Assisted in photography, and travelled to Myanmar and Malaysia to write articles.- Collaborated with major brands in South East Asia (KFC and Delifrance) for advertorials that generated attracted 500% more hits than an average food review

Burpple guides you to good food & best restaurants in Singapore recommended by locals.- Researched about the up and coming food restaurants, cafes and bars- Critiqued, wrote, proposed, debated and inspired the entire team and community of burpplers with great examples and stories- Developed brand strategy to establish in Kuala Lumpur