Nicole Leffer Email & Phone Number

I collaborate with tech CEOs, CMOs, VPs, and other senior marketing leaders to empower their marketing teams and organizations with cutting-edge AI marketing skills and strategies essential for success. I am passionate about helping companies harness the power of AI to stay competitive and thrive in today's fast-paced business environment.Discover my team.

New Orleans, Louisiana, US

• Resilia is a venture-backed SaaS startup serving the nonprofit & philanthropic sectors.
• Develop and oversee implementation of comprehensive marketing and strategy and plan inclusive of product marketing, content marketing, performance marketing/paid ads, events, social media, community, brand marketing.
• Lead fully remote marketing department: Manage and coach the team; Interview and hire new team members.
• Manage agency relationships and 7-figure/year marketing budget.
• Collaborate cross-functionally with Product, Customer Success, Engineering, Data/Analytics, Revenue Operations, Sales, and People Operations to set and work towards product-led growth OKRs and company revenue targets.
• Advise and give feedback to Product on upcoming SaaS platform features and in-platform language.

• Counseled businesses in developing digital marketing, eCommerce, and subscription marketing strategies.
• Directed clients in selecting/implementing website and marketing technology stack to meet needs within budget.
• Developed highly targeted lead generation and conversion sales funnel campaigns for clients utilizing Facebook advertising, Instagram advertising, Pinterest, landing pages, automated behavior-based email series, and.
• Performed data analysis to advise clients on campaign performance and develop long-term strategies.
• Advised clients in setting marketing budgets. Executed tests to set realistic cost per acquisition

• eCommerce chocolate ingredients company in online wholesale, internet retail and CPG space. (B2B, B2C / DTC, Recurring Revenue Membership Program).*⭐️Grew to over $13 million in cumulative revenue. Served tens of.
• Oversaw & coached on-site staff and remote contractors.
• Recruited, interviewed, hired. Cultivated staff ensuring DEI.
• Managed strategic relationships with manufacturers, suppliers, vendors, strategic partners, customers, community members, key stakeholders.
• Served as director of marketing, brand & customer relationships:-Oversaw omnichannel customer experience across website, social media, email, trade shows, ads, packaging, customer service, webinars, etc.-Developed.
• Collaborated with corporate manufacturer & persuaded them to remove hydrogenated oils from their compound chocolate products & utilize more sustainable ingredients.

• Within a few years of starting Chocoley other businesses began to ask me for help developing their own online marketing strategies. I love using my own experience building a successful e-commerce business to help.
• Comprehensive digital marketing plan development
• Website development strategies and landing page optimization for increased conversion rates
• Email marketing (including strategies for creatively and effectively using automation, drip campaigns, dynamic content, personalization, list segmentation, email blasts, promotional emails, etc. using a data based.
• Facebook advertising (including Power Editor, email list integration, highly targeted and lookalike audiences, remarketing, etc.)
• Social Media

• Motto was a national business magazine startup in Atlanta that launched under the name Worthwhile in late 2004. The magazine and digital footprint focused on making the world better through business and capitalism (our.
• National Print Magazine (Motto Magazine) - Write feature stories; Write non-bylined content; Research; Fact-check; Copy-edit; Review press releases and communicate with PR professionals; Conceptualize story ideas.
• Website - Managed major web development project; Content management; Content creation
• Marketing/Market Research/PR/ Advertising/Customer Service - Conceptualize and design house ads to run in print magazine, books and conference programs; Assist in public relations; Conceptualized and executed.
• Business - Participate in strategic planning of business development; Create PowerPoint presentations targeting potential investors and advertisers; Research and create partnership proposals for potential advertisers.

Attended and reported (online) on internationally important swim meets including the 2004 US Olympic Swim Team Trials; Interviewed and wrote about internationally recognized swimming figures (i.e. Olympic medalists and national/international record holders); Attended press conferences; Researched and wrote additional stories for the website.

Conceptualized unique visitors guide to Wilmington and Wrightsville Beach, North Carolina; Sold advertising; Wrote and designed all content; Negotiated deals to cover production costs; Independently distributed over 8,000 copies by walking up and down beach and having a personal conversation with each guide recipient to make personal recommendations from a.