I collaborate with tech CEOs, CMOs, VPs, and other senior marketing leaders to empower their marketing teams and organizations with cutting-edge AI marketing skills and strategies essential for success. I am passionate about helping companies harness the power of AI to stay competitive and thrive in today's fast-paced business environment.Discover my team trainings and packages at: https://nicoleleffer.com/ai-marketing-advisor/

Resilia is a venture-backed SaaS startup serving the nonprofit & philanthropic sectors. • Develop and oversee implementation of comprehensive marketing and strategy and plan inclusive of product marketing, content marketing, performance marketing/paid ads, events, social media, community, brand marketing, thought leadership, email marketing, marketing automation, SEO, demand capture and generation, sales enablement, video, PR, partnership marketing, and product-led growth.• Lead fully remote marketing department: Manage and coach the team; Interview and hire new team members.• Manage agency relationships and 7-figure/year marketing budget. • Collaborate cross-functionally with Product, Customer Success, Engineering, Data/Analytics, Revenue Operations, Sales, and People Operations to set and work towards product-led growth OKRs and company revenue targets.• Advise and give feedback to Product on upcoming SaaS platform features and in-platform language.• Identify, evaluate, deploy, and leverage innovative new marketing tools and strategies, including AI.• Lead market research and analyze data to develop customer personas, improve product messaging and positioning, and develop key marketing and messaging strategies.• Analyze data across sources to optimize marketing spend and strategy, scale revenue, and accelerate growth.• Lead development and deployment of GTM campaigns for new SaaS features.• Develop strategic plan for automated and segmented campaigns to nurture leads, and onboard and activate users.• Ensure all marketing content is inclusive and culturally aware.• Present/speak at virtual events and meetings (internal & external facing).

• Counseled businesses in developing digital marketing, eCommerce, and subscription marketing strategies.• Directed clients in selecting/implementing website and marketing technology stack to meet needs within budget.• Developed highly targeted lead generation and conversion sales funnel campaigns for clients utilizing Facebook advertising, Instagram advertising, Pinterest, landing pages, automated behavior-based email series, and retargeting. • Performed data analysis to advise clients on campaign performance and develop long-term strategies. • Advised clients in setting marketing budgets. Executed tests to set realistic cost per acquisition

*eCommerce chocolate ingredients company in online wholesale, internet retail and CPG space. (B2B, B2C / DTC, Recurring Revenue Membership Program).*⭐️Grew to over $13 million in cumulative revenue. Served tens of thousands of customers⭐️Chocoley was listed in the Top 1,000 Internet Retail e-commerce websites in the United States for three years.⭐️Grew monthly recurring revenue membership program to over 1,000 active paying members. • Oversaw & coached on-site staff and remote contractors. • Recruited, interviewed, hired. Cultivated staff ensuring DEI.• Managed strategic relationships with manufacturers, suppliers, vendors, strategic partners, customers, community members, key stakeholders.• Served as director of marketing, brand & customer relationships:-Oversaw omnichannel customer experience across website, social media, email, trade shows, ads, packaging, customer service, webinars, etc.-Developed segmented marketing strategies targeted to multiple constituent groups with focus on customer retention, increased lifetime value & revenue.-Identified KPI’s and analyzed data across website (Google Analytics), e-commerce sales (Magento), email marketing (Klaviyo), ads (Google Adwords, Facebook Ad metrics).-Wrote: persuasive sales copy; educational content; social media posts; lead magnets; blog posts; one-pagers; marketing emails; digital ad content; webinar scripts.- Managed eCommerce websites on Magento, WordPress, Volusion, Adobe.- E-Mail marketing expert with extensive experience utilizing platforms including Klaviyo, & Silverpop (now IBM).- Managed PPC ad campaigns on Google, Facebook, Instagram; Contracted agencies. • Collaborated with corporate manufacturer & persuaded them to remove hydrogenated oils from their compound chocolate products & utilize more sustainable ingredients. • Liaised with suppliers to ensure all ingredients used in products & along the supply chain met ethical trade standards.

Within a few years of starting Chocoley other businesses began to ask me for help developing their own online marketing strategies. I love using my own experience building a successful e-commerce business to help others maximize their own potential. I have helped a wide-array of companies including an educational study skills business in MI, a large print shop in GA, a Krav Maga studio in GA, a home healthcare agency in PA, a boutique hotel in Thailand, a tech startup in NY, a maid service agency in CA, and more. I have also assisted political candidates and high profile political campaigns with digital strategy and implementation (as a volunteer).These coaching, consulting and advising projects have included helping with: • Comprehensive digital marketing plan development• Website development strategies and landing page optimization for increased conversion rates • Email marketing (including strategies for creatively and effectively using automation, drip campaigns, dynamic content, personalization, list segmentation, email blasts, promotional emails, etc. using a data based approach) • Facebook advertising (including Power Editor, email list integration, highly targeted and lookalike audiences, remarketing, etc.)• Social Media• Google Adwords and SEM/PPC fundamentals and strategies (I also served as a guest coach for my own Adwords mentor Perry Marshall during an “Adwords Bootcamp” he ran in 2011 and worked with entrepreneurs all over the world to both audit their accounts and coach them to become successful AdWords advertisers). • Analyzing Google Analytics and digital marketing data for increased ROI• Understanding how an online presence works holistically• Leadership Development

Motto was a national business magazine startup in Atlanta that launched under the name Worthwhile in late 2004. The magazine and digital footprint focused on making the world better through business and capitalism (our tagline was "work with purpose, passion and profit"). I spent my time at Motto during the early years of Chocoley (and the end of college) and it was as amazing and fulfilling of a job experience that a young entrepreneur could imagine. The visions of social capitalism and making the world better through your work that were instilled at me during my time at Motto have had a huge impact on shaping my entire approach to business and both my professional and personal life. While my title at the magazine was "Senior Editorial Assistant" it was a small entrepreneurial staff and I worked in all areas of the business. Some of my work experiences at Motto included: • National Print Magazine (Motto Magazine) - Write feature stories; Write non-bylined content; Research; Fact-check; Copy-edit; Review press releases and communicate with PR professionals; Conceptualize story ideas; Conceptualize and give input on layout and design; Assist in creation of graphics. (Highlight: Having a cover story published in a national business magazine!)• Website - Managed major web development project; Content management; Content creation• Marketing/Market Research/PR/ Advertising/Customer Service - Conceptualize and design house ads to run in print magazine, books and conference programs; Assist in public relations; Conceptualized and executed innovative market research and customer outreach; Assist in brainstorming and execution of marketing initiatives.• Business - Participate in strategic planning of business development; Create PowerPoint presentations targeting potential investors and advertisers; Research and create partnership proposals for potential advertisers.

Attended and reported (online) on internationally important swim meets including the 2004 US Olympic Swim Team Trials; Interviewed and wrote about internationally recognized swimming figures (i.e. Olympic medalists and national/international record holders); Attended press conferences; Researched and wrote additional stories for the website.

Conceptualized unique visitors guide to Wilmington and Wrightsville Beach, North Carolina; Sold advertising; Wrote and designed all content; Negotiated deals to cover production costs; Independently distributed over 8,000 copies by walking up and down beach and having a personal conversation with each guide recipient to make personal recommendations from a “local’s perspective.” (Summer venture while in college).