Nicole Lightbourne Email and Phone Number
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As a relentless pursuer of growth, my obsessing about social, content & brand marketing coupled with my passion for cultivating and nurturing thriving social platforms and influencer communities, stems from my bigger purpose to change things for the better. For me, problems are opportunities - I step toward them.In my efforts to constantly push boundaries, innovate, and step toward problems with 15+ years of producing unique and award-winning experiences for brands across multiple verticals, a strategic social media leader emerged.I enjoy leveraging my expertise to implement game-changing ideas that have changed the course of businesses and brands.My Key Skills include; Team Leadership, Brand Storytelling, Social Media Management, Content Marketing and SEO, Marketing Strategy, Staff Hiring and Training, PR/Media Relations, Creative Operations & Effective Communication.I am always interested in learning from interacting with others, and happy to connect with like-minded individuals!
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Social Media DirectorRtx Apr 2023 - Present
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Lead, Web, Social Media & AnalyticsRaytheon Missiles & Defense Apr 2020 - Apr 2023 -
Communications Campaign ManagerRaytheon Apr 2019 - Apr 2020
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Manager, Digital & Social Media MarketingRaytheon Dec 2014 - Apr 2019
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Digital Marketing InstructorKansas State University Apr 2021 - Apr 2022 -
Manager, Digital & Social MediaAt&T Apr 2013 - Dec 2014Dallas, TexasI created proactive social media content for AT&T's new subsidiary Aio Wireless, helping to establish new communities on Twitter and Facebook. From there, I served as a community manager for established AT&T communities on Twitter, YouTube, Instagram, Google+ and Facebook. I maintained the community manager role while leading content strategy and member engagement for the social media employee advocacy program. Of note, I influenced internal groups to catapult #LifeAtATT from brand use to an employee storytelling tool, empowering employees to share personal experiences with the company on social media — an activation that lives on to this day. I also managed content strategy for incentivized advocacy programs. I then transitioned into another role focused on identifying, curating and engaging key social media influencers for larger, program-based activations. To top it off, the role strengthened my reporting chops through regular data digging and training agency partners on reporting best practices. -
Specialist, Pr & Social MediaBenefitmall Dec 2012 - Apr 2013Under the direction of the CMO and VP of Marketing, I was the all around PR and social media practitioner for BenefitMall. Operating in a new, formal role for the company, I delved into managing the social presence which included writing and publishing content, and implementing measurement and monitoring tools such as Radian6 and Sprout Social. On the PR side I managed media relations, managed PR tools such as Vocus, wrote various internal and external communications materials to support company news and researched and applied for award opportunities to gain recognition in the areas of technology, leadership and service. -
Sr. Analyst, Corporate MarketingPfsweb Mar 2012 - Dec 2012As my role expanded, I happily accepted a promotion to gain leadership skills. Once I learned the beautiful art of delegation I was able to take on increased responsibilities in the areas of public relations, internal communications and global brand management. Under the direction of the VP of Global Business Development, I was also responsible for the day-to-day operations of the corporate marketing department. This included hiring, ongoing development and annual reviews for direct reports, budget management, corporate messaging, coordinating press release activities with the outside investor relations agency and managing brand identity. One of the many highlights of this role included developing and executing an integrated marketing strategy to rebrand the corporate website and introduce a new service offering. Through research and collaboration with my talented colleagues I also learned a lot about website design best practices. -
Analyst, Corporate MarketingPfsweb Apr 2010 - Mar 2012Accepting this role meant relocating to Dallas, and steering my career in the direction I was most interested in going. I reported to the Senior Marketing Manager and served as the lead project manager for all corporate marketing initiatives. I continued to hone my knack for corporate event planning, developed key messages for internal and external communication materials, and took on running the corporate eMail marketing program using ExactTarget. Due to changes in our department structure, I took on more of a leadership role after about 10 months and began reporting to the Director of Business Development. I had my hand in everything from strategic market research and branding global facility locations to mentoring and inspiring the continued success of interns and direct reports.
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Marketing CoordinatorPci Educational Publishing Mar 2008 - Apr 2010I was exposed to the many facets of a direct marketing company with this position. Under the supervision of the Director of Product Marketing/Catalog Channel Manager I managed the B2B marketing and communication program regularly communicating pricing, products and contract terms with key reseller accounts and maintaining those relationships. I developed initial draft copy for DTC marketing collateral, and coordinated design and production timeline with in-house and outside resources. I was responsible for coordinating national tradeshows including vendor management, budgets and promotion design. I also coordinated focus groups to test market interest in new products and services. I drafted and distributed a few press releases about new products and company initiatives and served as the media contact. Eventually we started a relationship with an outside PR firm and I was the liaison assisting with PR logistics and contract management. -
Marketing AssistantSan Antonio Express-News Jun 2007 - Feb 2008I worked closely with the Display Advertising sales team to execute marketing proposals that increased brand awareness and sales. The department would circulate the responsibility of the "Celebrations" section among the MAs and at this time I was able to work with engaged couples and mothers of the bride to schedule their announcements. Once the deadline closed for Celebrations announcements, I completed page layouts for the section based on submissions, which was pretty cool to see once the newspaper was published! I also regularly assisted the weekly publication, 210SA, with community marketing events including event set up and break down.
Nicole Lightbourne Skills
Nicole Lightbourne Education Details
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Integrated Marketing Communications -
Mass Communications-Public Relations, Minor - Sociology
Frequently Asked Questions about Nicole Lightbourne
What company does Nicole Lightbourne work for?
Nicole Lightbourne works for Rtx
What is Nicole Lightbourne's role at the current company?
Nicole Lightbourne's current role is Elevating brand profiles via strategic social media | Social Media Director.
What is Nicole Lightbourne's email address?
Nicole Lightbourne's email address is nl****@****ate.edu
What is Nicole Lightbourne's direct phone number?
Nicole Lightbourne's direct phone number is (781) 522*****
What schools did Nicole Lightbourne attend?
Nicole Lightbourne attended West Virginia University, Texas State University-San Marcos.
What skills is Nicole Lightbourne known for?
Nicole Lightbourne has skills like Marketing, Public Relations, Social Media, Email Marketing, Leadership, Direct Marketing, Event Planning, Integrated Marketing, Management, Marketing Communications, Press Releases, Corporate Branding.
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