Nicole Lim Email & Phone Number

Singapore

Retail & Design

Retail & Design

A one year structured programme to gain first-hand exposure to the entrepreneurship landscape, diverse industries, and overseas markets, while working with Singapore enterprises to help them grow and internationalise.First Rotation: Startup Development Second Rotation: Retail & Design Third Rotation: South Asia

Support the Digital Marketing department to plan and execute brand initiatives to enhance brand positioning - focusing on brands Jurlique, 111SKIN, Bottega Verde, and Patchology1. Digital Marketing and E-Commerce- Develop and manage strategic online campaigns and activities to support launches and events - Track and analyze effectiveness of campaigns and promotions- Manage online activities such as customer relationship management and optimisation of operations pertaining to sales delivery and fulfilment.2. Social Media Management - Develop social media content, artwork and marketing collaterals - Analyze Facebook Ads for tracking performances and metrics with tools such as Google Analytics- Liaise with third-party marketing agencies to manage Jurlique's brand social calendar with objectives of increasing engagement rates and followers3. PR- Coordinate all public relations activities for all managed brands (Jurlique, 111SKIN, Bottega Verde, Patchology)- Leverage existing media relationships and cultivate new contacts with the business and beauty industry. Manage media inquiries and interview requests.- Plan and create content for press kits including press releases, speeches and keynote presentations- Monitor, analyze and present PR results on a quarterly basis in order to evaluate opportunities for partnerships, sponsorships and advistising.

Singapore

1. Retail Marketing- Assist in various in-store marketing activities to encourage traffic and consumer activation - Assist with the communication and coordination of marketing activities throughout the region (Singapore, Malaysia, Thailand)- Conduct monthly reports and analysis for Singapore and Southeast countries2. Digital & E-Commerce- Support brand e-commerce operations and digital projects to widen the customer base and create brand buzz- Support the set-up and updating of e-commerce platforms- Drive and participate in the creation of regional digital contents and assets

• Build and raise awareness of brands through events, campaigns and various initiatives• Developed and recommended communication plans & promotions to motivate consumer activation and increase sales• Spear-headed an ad-hoc project aimed to incentivize and encourage merchandisers to improve visibility and accessibility of Nestle products

Singapore

• Daily media monitoring• Supporting client teams on a range of communications activities – background research, compiling press materials & media lists, developing initial drafts of communications materials for review, conducting RSVP calls• Event Management

Teaching Assistant for Technology and World Change under Prof. Neo Kok Beng

Bachelor'S Degree, Marketing And Corporate Communications, Magna Cum Laude (High Distinction)

Activities and Societies: SMU Caderas Latinas - achieved 1st at the India International Dance Congress SMU Ambassadorial Corps - engage.

'A' Levels

Activities and Societies: Awarded the Scholastic Merit Award for achieving distinction in all H1 and H2 subjects